The world of real estate is changing quickly. In the past, people used to have to physically show up at an apartment community, ask for a tour, hope there was an opening on the schedule, and then decide if they want to sign a lease or not. Multifamily communities were limited by geography. Now, this is no longer the case. Today, a virtual tour software can be used to markedly increase the reach of a multifamily community. Both live and pre-recorded tours have their place in the world of virtual leasing software and it is important for property managers and leasing agents to know how to find the right software to meet their needs.
When it comes to the best virtual tour software for real estate, there are a few criteria that all real estate professionals should look for. First, the virtual tour software should allow leasing agents to do the tour themselves. The software is not going to be helpful if it requires an entire IT team and production crew to use effectively. Next, the software should also be built to showcase the features of the potential living space to help convert leads into signed leases. Today’s prospective residents want to see exactly where they may be living. Not something that looks somewhat like the unit they may be living in. In addition, the top virtual tour software options should also be Fair Housing Compliant (FHCA). Finally, virtual tour software should also help the leasing agent build a strong personal connection with each prospective resident. Residents want to see what living in the multifamily community is actually going to be like and building a relationship with the leasing/management team is a big part of that. This is the power of virtual tour software.
There has been a tremendous amount of growth during the past few years in the world of real estate software. Therefore, it is important for all property managers and leasing agents to know how to use virtual tour software effectively in the world of multifamily leasing. With this in mind, there are a few points to know when it comes to virtual tour software.