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Free Toolkit: Using Video for Marketing and Leasing Apartments

Inside the toolkit:

  • Learn how to record an apartment video tour that converts.
  • Watch our step-by-step unit recording best practices video.
  • Download our 9-point cheatsheet for future reference.

About the Toolkit

Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.

This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.

VR Real Estate Tours

There have been numerous changes in the world of technology over the past few years. One of the most exciting developments has been the growth of virtual reality technology. There are several ways in which this technology can be helpful; however, it is most widespread in the world of gaming. With an immersive environment that makes the game feel as real as possible, it is easy to see why so many people have fallen in love with this technology.

Outside of the entertainment industry, virtual reality has even been helpful on the commercial side. This type of technology has proven useful as a training tool for various industries, but particularly when it comes to assembly lines, medicine, and, especially, real estate. Virtual reality has the capability to immerse someone in an environment that seems as close to real as possible. VR technology is no longer as expensive or laborious, making it much more approachable and feasible for more and more companies to adopt.

While virtual reality technology has come a long way and is looking more lifelike than ever before, it is this very point that makes VR real estate tours less helpful than many other touring or leasing technologies out there. A VR tour simply doesn’t have the same potential in the real estate industry as it does in other areas. Why? The problem with a free virtual tour real estate is exactly that, it is virtual. It is not real. When someone is trying to figure out if they would enjoy living in a new apartment, they do not want to see a digital representation of an area in which they might be living. Instead, they want to see the real space without any filters or in a fabricated environment. That is why there has been a large industry shift away from 3D virtual tours to live video tours and video leasing. Using a leasing platform like Realync provides prospective residents with an authentic and transparent view of every facet of a multifamily property allowing everyone to see the real, true benefits of living in a certain community.

Real Estate Virtual Tour Software

A virtual tour is incredibly helpful in today’s day and age. This is different from a virtual reality tour, which uses a digital representation. In contrast, a virtual tour can give prospective residents the opportunity to take a real tour of an apartment community regardless of where they’re located. This is one of the biggest benefits of using real estate virtual tour software. Not everyone is going to be able to travel to a multifamily building to tour the residence in-person. When someone is trying to find a real estate virtual tour app or the best virtual tour software 2020, there are a few factors to consider. First, see if there is a trial virtual tour software free option. The top choices on the market will allow someone to trial touring software before investing.

In addition, consider the aspects of the property that need to be highlighted. This includes the kitchen appliances, the floors, the bathroom, as well as the common spaces. One of the top options on the market today is Realync, which allows the user to host either live or pre-recorded tours with anyone at any time and from any location. Furthermore, Realync is even compatible with any iOS device. This type of versatility is unmatched in the industry.

Real Estate Virtual Tours Creator

When someone is trying to create a virtual tour of a multifamily space, the creator is just as important as the technology that is being employed. If someone is wondering how to make a virtual tour with an iOS device, it is important to keep a few factors in mind. First, don’t focus solely on the residence. Remember to consider the person giving the tour as well. Make sure there is a running, transparent conversation taking place. This will create an interactive virtual tour that always holds the attention of the prospective resident better. Next, remember to dress well. It is important to provide a feeling of professionalism. Furthermore, think about the lighting and ambiance of the building. It is critical to make sure the viewer can see everything.

During the tour, it is quintessential to highlight the strengths of the building while trying to outweigh the weaknesses. One of the ways to make sure this happens is to use the right camera. There is a great Matterport camera alternative that will help tour guides showcase the building in the best light possible. Think about using a top transported camera to ensure the building is shown in the best manner possible.

Real Estate Virtual Tour Hosting

The technology that is being used to make the tour is just as important as the camera. This is called the host software and it can make or break an opportunity to get a lease signed. Realync is a great alternative to a Google virtual tour or a Matterport 3D virtual tour. While there are some options that provide free virtual tour hosting, these aren’t always the best platforms. The host software is basically the warehouse of all of the virtual tours. If the host is unreliable or crashes routinely, this could seriously hamper the lease quota. This can take a huge bite out of a multifamily building’s revenue.

For those who are looking for the top real estate virtual tour hosting option, it is important to go with Realync. Realync is hosted on one of the most powerful networks in the world. This means that any and all videos stored on this platform are always safe in the cloud. As a result, whenever someone tries to access a video from this cloud-based library, it will work as designed. This is one of the major benefits of Realync. Do not overestimate the importance of software host reliability.

Real Estate Virtual Tour Companies

In the past, in order to put together a beautiful virtual tour, property managers used to have to hire companies that had specialized talent. These real estate virtual tour companies would provide real estate virtual tour services that would put together the videos that were required to get leases signed. This also made the real estate virtual tour pricing model a bit complicated. Now, these specialized VR real estate companies are simply not required. Today, Realync has made the process of touring multifamily buildings incredibly simple. Using something as small as a smartphone, a tour guide or property manager can make a tremendous impact when compared to the services these companies provide.

This is because people want to see an actual space when they are considering leasing a new apartment. They do not want to see the same, cookie-cutter video over and over again. Realync allows someone to make a unique video tour using any device with the push of a button. With this advanced software, a property manager can use hosting software to highlight the strengths and advantages of living in any space ranging from a studio apartment to a three or four-bedroom space.

360 Virtual Tour Estate

One of the other technological advances has been the growth of 360 technology. Many people have noticed this showing up on YouTube. This technology allows someone to use the mouse to scroll around and look at other areas of the video that might not be readily apparent on the screen. Some of the top uses of this technology when it comes to videos on YouTube and other platforms include videos about combat, space, the deep sea, and other nature documentaries; however, a 360 virtual tour simply doesn’t have the same power for real estate.

A 360 virtual tour real estate simply doesn’t reflect reality. A 360 camera for real estate is unnecessary with the right software because someone can use other cameras that are going to have the same impact with software from Realync. Instead of using 360 VR real estate technology, take the time to show someone a real space. Real estate 360 photography pricing is excessive and doesn’t provide the same bang for the buck as high-quality hosting software from Realync. The same is true when it comes to a real estate 360 virtual tour camera. With Realync, the tour is real. It gives prospective residents a concrete look at the multifamily property in which they will be living.

3D Virtual Tours Real Estate

Another popular advance in the world of technology has been the growth of 3D technology which is seen on platforms such as the Oculus. This technology is great for gaming. It can even be helpful in the training industry. One of the major benefits of this technology is the immersive environment in which it places the user.

This allows someone to block out all distractions and focus on what is happening in front of them; however, 3D virtual tours real estate and 3D real estate photography does not provide the same benefits as a real tour.

When someone is looking at prospective properties, they do not want to see a digital representation. They want to see the real thing. This makes 3D real estate photography prices and 3D virtual tour real estate pricing unnecessary. Instead, go with something that is going to provide a concrete feel for what it will be like living in that space. This is what prospective residents want to see and this is what Realync provides. Instead of looking for 3D real estate photography near me, invest in touring software that will provide an authentic view of the space. This will translate into more leases signed, quotas that are met, and a happy multifamily community.

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Ready to Get Real?

Accelerate Leasing

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    Speed Up Lease Up

    by providing construction updates and showcase your space without having to do hard hat tours.

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    by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

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    when you receive notifications when prospects are viewing videos to cater your follow up.

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    by removing roadblocks and barriers in the leasing process.

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    by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

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    via pre-recorded videos by linking via social media or internal apps.

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    by creating maintenance videos.

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    by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

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    because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

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    Virtual Training

    is available for every property utilizing Realync.

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    Make your video efforts consistent

    with one set, standardized process and platform.

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    across your entire portfolio.

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    Partner with the Realync Team

    to create a personalized training program to be rolled out across all properties.

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    Are you Ready to Get Real?

    Talk with us today to see how Realync’s platform can 2X your lead-to-lease conversion rate!

    Request a Demo