Free Toolkit: Using Video for Marketing and Leasing Apartments

VR Real Estate Tours

There have been numerous changes in the world of technology over the past few years. One of the most exciting developments has been the growth of virtual reality technology. There are several ways in which this technology can be helpful; however, it is most widespread in the world of gaming. With an immersive environment that makes the game feel as real as possible, it is easy to see why so many people have fallen in love with this technology.

Outside of the entertainment industry, virtual reality has even been helpful on the commercial side. This type of technology has proven useful as a training tool for various industries, but particularly when it comes to assembly lines, medicine, and, especially, real estate. Virtual reality has the capability to immerse someone in an environment that seems as close to real as possible. VR technology is no longer as expensive or laborious, making it much more approachable and feasible for more and more companies to adopt.

While virtual reality technology has come a long way and is looking more lifelike than ever before, it is this very point that makes VR real estate tours less helpful than many other touring or leasing technologies out there. A VR tour simply doesn’t have the same potential in the real estate industry as it does in other areas. Why? The problem with a free virtual tour real estate is exactly that, it is virtual. It is not real. When someone is trying to figure out if they would enjoy living in a new apartment, they do not want to see a digital representation of an area in which they might be living. Instead, they want to see the real space without any filters or in a fabricated environment. That is why there has been a large industry shift away from 3D virtual tours to live video tours and video leasing. Using a leasing platform like Realync provides prospective residents with an authentic and transparent view of every facet of a multifamily property allowing everyone to see the real, true benefits of living in a certain community.

Real Estate Virtual Tours Creator

When someone is trying to create a virtual tour of a multifamily space, the creator is just as important as the technology that is being employed. If someone is wondering how to make a virtual tour with an iOS device, it is important to keep a few factors in mind. First, don’t focus solely on the residence. Remember to consider the person giving the tour as well. Make sure there is a running, transparent conversation taking place. This will create an interactive virtual tour that always holds the attention of the prospective resident better. Next, remember to dress well. It is important to provide a feeling of professionalism. Furthermore, think about the lighting and ambiance of the building. It is critical to make sure the viewer can see everything.

During the tour, it is quintessential to highlight the strengths of the building while trying to outweigh the weaknesses. One of the ways to make sure this happens is to use the right camera. There is a great Matterport camera alternative that will help tour guides showcase the building in the best light possible. Think about using a top transported camera to ensure the building is shown in the best manner possible.