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What Is The Best Virtual Tour Software in Multifamily?

The best virtual tour software will have a combination of video tour options, multifamily-specific features, integrations, analytics and insights, and training and support.

Continue reading below to learn more about virtual tour software. If you found this information helpful, subscribe to the Realync newsletter to learn more!

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Accelerate Leasing

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    Speed Up Lease Up

    by providing construction updates and showcase your space without having to do hard hat tours.

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    PRE-LEASE OCCUPIED UNITS

    by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

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    CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES

    when you receive notifications when prospects are viewing videos to cater your follow up.

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    SPEND LESS TIME TO CLOSE EACH LEASE

    by removing roadblocks and barriers in the leasing process.

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    INCREASE SIGHT-UNSEEN LEASING

    by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

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    PROMOTE YOUR PROGRAMS BETTER

    via pre-recorded videos by linking via social media or internal apps.

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    DECREASE MAINTENANCE REQUESTS

    by creating maintenance videos.

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    REINFORCE COMMUNITY RULES

    by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

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    REDUCE REPETITIVE QUESTIONS

    because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

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    Virtual Training

    is available for every property utilizing Realync.

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    Make your video efforts consistent

    with one set, standardized process and platform.

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    TRACK ENGAGEMENT And Usage

    across your entire portfolio.

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    Partner with the Realync Team

    to create a personalized training program to be rolled out across all properties.

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    Are you Ready to Get Real?

    Talk with us today to see how Realync’s platform can 2X your lead-to-lease conversion rate!

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Best Virtual Tour Software

A virtual tour for real estate can mean various things these days. From providing a full 3D video or click-through experience for prospective renters and buyers, to simply being a video shot on an iPhone, these real estate virtual tours allow consumers to tour a property remotely. Virtual tours and drone tours have been available for several years and revolutionized the real estate industry by giving clients a way to show and see properties of interest. Many tours are a sequence of still shots and/or video clips with wayfinding and highlight captions. Despite all of the benefits of today’s virtual touring technology, there continues to be something missing from the end product.

What’s missing? Transparency! New technology has made it possible for real estate professionals to walk through a property using nothing more than their smartphones to perform live video tours. Why is live important? You can’t photoshop a live video and nothing is more transparent than that. That’s why Realync was not only the best virtual software tour 2018 had to offer — it’s maintained that position as one of the top names in multifamily video touring technology.

Realync is the only Fair Housing compliant video leasing solution that allows multifamily professionals to make and edit videos on their own while also connecting live with prospective residents. This cloud-based leasing and resident engagement platform lets leasing agents and property management teams easily share recorded videos and create new ones with ease from their iPhone or iPad. Those are just some of the reasons it’s the best virtual tour software of 2019 now as well.

In today’s digital age, it’s important to provide as many options for busy clients as possible. Giving people the opportunity to see your apartment community without being there is simple with virtual tour software. It doesn’t matter if your client is an overseas investor taking the tour from a boardroom or a family across the country crowded around an iPad to view their potential dream home. With Realync, they’ll be transported into each room you walk through.

For property managers and leasing agents, the best virtual tour software has tons of features to bring something extra to the showing. When looking for a tool to highlight your property, look for one that lets you effortlessly edit clips by adding captions, voice-overs, and other features that create a customized experience for each viewer. Using Realync, you can share your videos via the cloud with the click of a button and send videos through social media, via text, or email.

Live Tour Software

With the power of today’s mobile technology, it’s now possible to get great video clips from your iPhone or iPad. Gone are the days when you need to spend hundreds or thousands of dollars on a digital camera, video recorder, and 3d camera. You don’t need additional equipment to perform a live video tour of your multifamily or other real estate property.

In fact, a polished, overly produced video may actually turn off the Millennial and Gen Z prospective residents that crave authenticity. The new future is “real” — live, lo-fi video with minor flaws and background noises provide a personalized touch and instill a certain trust factor. Realync live tour virtual tour technology is more than a series of buzzwords like 3D, 360, drone photography. Prospective residents want to know if the property is right for them. Giving them a true taste of where they’ll live results in fast affirmatives to a leasing contract. In fact, many people sign up for an apartment without even seeing it in person after a Realync tour.

For multifamily professionals, virtual tours are one of the quickest ways to show a property, even if your clients are under a time constraint. Remote clients need more to go on than marketing photos that lack the ability to get a true feel for an apartment complex’s amenities and the space they may decide to live in. Even if a client is stuck in traffic or your schedule runs tight, you can fit in a Realync showing or send a video playlist of the available one bedroom units. Imagine the possibilities.

Realync software isn’t another gimmick. Find out what a difference it makes to host a live tour of an apartment and other multifamily assets. Deliver an authentic experience that speaks to the modern generation.

How To Make A Virtual Tour With Your iPhone

Use Realync’s virtual tour camera app to turn your iPhone or iPad into a true leasing production tool. When you download Realync’s video toolkit, you get detailed instructions on how to create a virtual tour for free.

In the toolkit, you learn more than how to use the product to your advantage. Beginning at the entryway, just like on a real tour, you walk through each room of the property. When you shoot the video, move your camera naturally, just the way you would scan a space on entering a unit for the first time. Pan the camera methodically for an authentic experience that doesn’t just show the major features. People want to know what it feels like to live in.

Besides detailed instructions on how to make a virtual tour with iphone, Realync also has add-on devices to improve the quality of your audio and video.

A battery-operated anti-shake gimbal for your smartphone upgrades your videos from upset stomach shakiness to wow-factor viewing to signed lease. It smoothes out jerky motions and gives recordings that drone-like floating look and feel so that clients can view the property clearly.

A clip-on wide-angle lens lets you capture more space in each shot. Without fisheye-ing the video, a good wide-angle lens will help better portray that actual dimensions of the space and minimize the overall amount of panning that it takes to capture it.
Capturing audio in your multifamily video or live video tour? Use a multi-directional microphone to focus the audio on your conversation with clients. It eliminates wind noise and those ambient noises that impact communication and guarantees a clearer message.

Virtual Tour Camera

In the past, the savviest leasing agents utilized a 3D or 360 virtual tour to showcase a property. However, making these tours was cost-prohibitive. First, you would have to purchase special lenses to capture panoramic views. That means budgeting for tripods and other accessories as well as the care and maintenance of sensitive equipment. It might also mean hiring someone to operate the equipment, scheduling time to meet and doing several takes to produce a professional video.

All that detail and expense made traditional 360 virtual tours out of range for all but high-end properties. Learn how to make a 360 virtual tour quickly and easily with Realync. Realync lets you turn your phone into the best 360 camera for real estate virtual tours.

Although it can be effective to add a 360 degree or wide-angle lens to your smartphone to create a professional-looking shot, there’s actually no particular need anymore. What Realync adds and what leasing professionals have found is that no amount of editing and fancy photography will increase conversion. In fact, it’s quite the opposite. Keeping things real, raw and transparent wins. By using Realync to conduct a live, personalized tour for a prospect, you add the missing authenticity component. You’re also talking to a person and answering their questions in real-time, which provides invaluable insight should they revisit the tour again and again and share it with friends.

Give your clients a unique experience that also allows them to be part of the final product. Realync has the technology and philosophy to help you turn your phone into the best 360 camera for real estate in 2019.

Free Virtual Tour Hosting

You can get a free virtual tour app, such as Paneek or Lapentor, but the features included are very limited. There’s also a very true saying that states you get what you pay for. Open source virtual tour software that offers free virtual tour hosting is a great example of the phenomenon.

With Realync, you get a licensed and maintained product with robust customer service. It’s fine to start out with free and open-source virtual tour software. It gives you an idea of what’s available out there and can even help you practice making your first videos. This will help you appreciate what Realync has to offer all the more.

Realync hosts your videos, tracks how many times clients view and share them, and provides intuitive tools to let you manage, edit and share your recorded live tours. By providing free virtual tour hosting, Realync gives you the means to build a library of leasing properties to show potential residents or prospective owner/manager clients.

Utilizing virtual tour software for free may sound enticing at first, but Realync gives you the functionality you need to get people excited about your properties.

And the big differentiator? Realync provides onsite training for every single multifamily property that rolls out their platform. Included in that training is an anti-shake gimbal, wide-angle lens, and 5 videos created by the Realync team. You don’t get that with anyone else.

VR Tour

A virtual tour is a digital re-creation of a physical location. You can create a VR tour by using several videos and still shots pieced together. These productions are cool and admittedly impressive, but they can take a long time to put together and may also become expensive if you have to hire someone to do the shooting and editing.

At the end of the day, after the initial surprise wears off, VR tours are just another sleek marketing tool that every other apartment complex is using to attract residents. Since you can’t really do a VR live tour, it lacks the personal touch that every leasing agent strives to provide to connect with their clients.

Realync provides the best of both worlds. Since you record the video from your phone, you can make comments and carry on a conversation with your clients at the same time. No matter how professional a list or video is, it lacks the one thing that you bring to the table — the knowledge and expertise to connect properties and residents that were meant to be together. Give your clients real life, not a Photoshopped promotion that doesn’t take their specific needs into account.

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