Free Toolkit: How to Make a Real Estate Video Tour
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Guide
Promoting a multifamily property in the modern leasing landscape presents some unique challenges. Prospective residents are busier than ever, may not be able to travel to the property prior to leasing, are most likely looking for an authentic experience, and, on top of that, there is more noise from competition in the market than ever before.
So how do you stand out from the crowd and make your leasing life easier? Turn to video! Using this toolkit, you’ll learn how to use live or recorded video to overcome the problems of geographical distance, busy schedules, and a lack of easy, transparent communication with your online, typically remote, audience. Afterward, you’ll be able to create a truly authentic experience that will make your videos and community stand out.
If you enjoy the toolkit, sign up for a demo of Realync’s video tour software. With Realync, you’ll be able to create polished, professional, cloud-based videos, and host live video tours that are simple, welcoming, transparent, real, and, most importantly, authentic.
Real Estate Video Ideas
Once you catch the bug to start making videos to promote your multifamily community, your mind may begin to explode with creative real estate video ideas. That’s fantastic!
You want to make the best real estate videos you can, but there are a number of real estate video techniques that you should learn to create in order to make your real estate video marketing campaign effective.
Here is just a sampling of the creative ways we have seen multifamily professionals at communities all around the world find success with video tours:
- Real estate intro video showcasing the exterior of the building and signage.
- Real estate intro video part 2—introducing the team members and explaining everyone’s role at the community.
- Apartment community clubhouse video displaying the common areas of the community, the clubhouse, and its related perks in detail.
- Apartment amenities video showcasing all that the community has to offer outside of just the units themselves.
- Floor plan or unit-specific videos showcasing the various units offered and differences between each interior real estate video.
- Neighborhood tour videos showcasing the area surrounding your community, the local shops, parks, and all that they have to offer.
- Move-in videos welcoming new residents to the community and walking them through move-in instructions and managing expectations for a typically stressful day.
- Maintenance how-to videos instructing residents on care tips or instructional videos for various items throughout their unit to help cut down on maintenance requests and key-ins.
Our advice is to think big when it comes to your video efforts for your community. Not big in terms of budget, but big in terms of scale and reach. Think what a video of every single floor plan, or even better, every single unit could do for your leasing efforts. Or how powerful it’d be to be able to showcase all of your amenities with the few clicks of a button. Have a prospect asking about the surrounding area? Show, don’t tell them by quickly sending a video or two showcasing all the area has to offer.
To make all of this happen though, you’ll need to learn to operate a camera like a professional. Don’t worry, it’s not as hard as it sounds. In the toolkit above, you’ll learn to apply simple tips like keeping pan and zoom motions natural for your viewers and pacing your narrative to match your camera movements.
Other important tips include setting up adequate lighting for video tours, turning on ceiling fans for a sensation of movement in the space, incorporating all of the necessary address and contact information when editing videos, including Fair Housing logos and disclaimers, and much, much more.
Real Estate Video Marketing
By now your head may be swimming with all of this information about making real estate videos. But now it’s time to talk a little bit about marketing.
You may make great videos for your properties, but if you don’t share them effectively, no one will see them. Not to worry, with Realync, we make it super easy to share your real estate videos to anyone on any device via the most popular social media networks, email, text, and more. Need to send videos internationally? Do so with ease using WeChat or WhatsApp.
With Realync’s included on-site training, you’ll learn to do effective real estate marketing with video, how to create real estate videos for marketing, how to post videos, where to post videos, and the best ways to engage with your audience online. Realync makes it so easy to create polished real estate videos, that you can even use them for real estate video ads that will bring customers right to the tours you make.
We’ll help you use your natural, preferred presentation style to create videos that match you, your property, and your location perfectly. You’ll learn to make real estate video marketing scripts, get tips on how to leverage your funny real estate ideas including funny real estate ads.
Running a marketing campaign online and through social media can be a full-time job. But with Realync, you get all the tools and guidance you’ll need to make it easy and fun.
Real Estate Drone Video
Drone footage is a great asset for any real estate video package. Drone footage gives you an easy way to create exciting overview shots of your property, the surrounding area, and any hard-to-reach spots that you want to show prospective tenants.
Drone footage can:
- Create dynamic outdoor scene shots
- Display hard-to-reach areas
- Serve as engaging intro and outro material
Most people can learn the basics of flying a drone in a few minutes. However, you should take the time to learn how to compensate for the wind while flying outdoors, among other risks. You’ll also need to find out whether or not you need a license to fly a drone for real estate in your location. Real estate drone jobs and real estate drone businesses are taking off because of the complexity that can come with operating drones. But, they’re in high demand because drone footage can be a great addition to real estate sales videos.
Real Estate Videography Tips
While the art of videography has been around for some time, it is not a science. However, here are some best practices to keep in mind when shooting real estate tour and promotional footage:
- Your face adds value. Prospective tenants want to see the property, but they also need to get a feeling for the people they will be renting from. It’s a good idea to incorporate your face and voice into your videos.
- Master timing. You can fix a lot in the editing phase, but recording using compelling timing is key to keeping viewers engaged. This takes practice and some intuition from experience.
- Brevity is better. Cover all the shots, angles, and information that needs to be covered, but be respectful of the viewer’s time. Find the balance between concise and thorough.
- Use adequate lighting. When planning a tour, be sure your interiors are well-lit when shooting. Consider exterior light available, and bring along an external light source just in case.
Real Estate Photography
While videos are key to marketing and displaying your properties, high-quality photography is still very important. You should research and practice framing, lighting, and composition. It’s critical to find the best real estate photography camera app for your specific phone, and research “real estate video exposure” tips for smartphones.
High-quality images relate information in a different way than video by allowing the viewer to study a single frame. This can be helpful when your buyer is focused on details and wants to really study each part of a real estate photo.
Video Tours for Real Estate Agents
The phenomenal growth and popularity of video-based platforms like YouTube is due to the fact that real people are able to make authentic content that viewers trust. This is the idea of the virtual real estate agent. On the lighter side of real estate videos, creating virtual agent videos allows you to present a real face to your audience so that they feel they’re dealing with a real person, rather than some kind of “Photoshopped” reflection of a real person.