When making a virtual tour video for apartment buildings, it is important to make sure these videos are transparent, real, and unit-specific. The prospective resident has to feel like the video is really speaking to him or her, particularly in the world of multifamily virtual tours. While virtual real estate photography has come a long way, there is nothing like an apartment video tour. Therefore, it is important to get this video right.
When it comes to how to take a video of an apartment, this doesn’t have to be a complicated process. Think about how the tour would go if the person was with you in-person. This will streamline the entire process; however, keep in mind that the camera is going to impact the lighting situation. Therefore, take the time to see what the video is going to look like on the camera beforehand. Then, figure out what the unique features of the apartment are that set it apart from other options. This will go a long way toward helping your multifamily community stand out. Remember not to talk too quickly as the other person might be taking notes. It could also be a good idea to add captions to the video to make it easier to understand. This way the prospective resident can go back and reference parts of the video again.