The way multifamily communities connect with residents and prospective renters has changed within just a few short weeks. Virtual property tours have become a new way to lease.

In this special bonus episode of The Bridge Podcast, Muhammad Yasin hosts a panel discussion with video experts and multifamily industry leaders to discuss how the industry has adapted to virtual leasing since lockdown.

Jenna Miller, Senior Director of Marketing at Bozzuto; Margaret Henney, Director of Marketing with Covideo; and Matt Weirich, CEO and co-founder of Realync chat about video best practices and what property management teams can do to pivot to virtual property tours to get more leases.

The panel all agreed that with social distancing, leasing teams are learning to be more creative, throwing out fears and connecting with rental prospects on a personal level. Miller noted that leaning into virtual leasing, such as pre-recorded or live video tours, has helped their properties see the same number of leases they were getting before COVID-19.

Listen in as property management professionals and video experts share authentic ways to connect with prospects on this episode of The Bridge.

The Bridge Season 2 is available wherever you get your podcasts including, Apple Podcast, Google Podcast and Spotify. You can see all of the episodes, on your podcast app of choice, by visiting this link.




Republished with permission from our partner, PERQ