Why You Need a Virtual Tour Software in Multifamily
Prospects today want to see your community quickly and hear more about the deeper meaning of what makes your property so special. Leasing teams can act fast and do this through video. Prospects demands are evolving—you need to keep up!
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The world of real estate has changed in more ways than one during the past few years and more so even in the last few months. Now, more than ever, there is a lot of importance being placed on the ability to cater to prospective residents in a virtual manner. This is where virtual tour software can be helpful. In the past, people would have to physically travel to a specific multifamily living community in order to see a space in which they might want to live; however, the advent of virtual tour software has enabled multifamily communities, leasing agents, and property managers to cast a much wider net when it comes to finding prospective residents virtually.
Today, it is more important than ever for multifamily communities to provide a virtual touring option not just from a safety perspective, but also from a resident base perspective. The more people the community can cater to, the easier it will be to get leases signed and keep occupancy rates high. At the same time, there are many different options for virtual tour software. How can a leasing agent find the right option to meet their needs? There are a few key points to keep in mind that will allow the multifamily community to display itself in a real, raw, transparent way that will go a long way toward getting leases signed.
Virtual Tour Software
When it comes to virtual tour software, there are numerous options to choose from. First, there are a lot of concerns that virtual tour software might be too expensive to purchase and maintain. The good news is that this is not the case! Like other types of software, there are free virtual tour software options out there; however, it is critical for leasing agents and property managers to understand exactly what they are buying when it comes to free software options. Some of the top software options out there might provide a free trial version of a certain type of software before asking to upgrade to a premium version. While it can be tempting to find a software option that is always free, this software might not be of the highest quality. This may not make the best impression on prospective residents.
Furthermore, another concern with virtual tour software is that they might require advanced virtual tour equipment and software. They might even be under the impression that they will need an entire editing team to make these videos work properly; however, this is not always the case. There are virtual tour software options that require nothing more than an iPhone or tablet to make a video of the specific unit or overview of the apartment community. Therefore, leasing agents and property managers need to take the time to research the various virtual tour software options that are out there which will make a huge difference in the quality of the videos they can produce.
Tour Management Software
It is important to consider the tour management aspect of the software as well. In general, there are two large classes of videos that a leasing agent might want to make using tour management software. The first type is a live tour. This is a video that is constructed using a tour management system that is meant for a specific resident on the other end of the camera. During this type of video, it is important to pause and give the prospective resident time to ask and answer questions. Always remember to showcase the unique features of the open unit using this tour management software.
The other large category of videos is a pre-recorded video. Now, this video might still be intended for a specific person who is going to watch the video later, or this might be a general video that is going to go up on a social media page or a website. Either way, a pre-recorded video is a bit different from a live video tour. It is still important to speak and walk slowly. Remember that even though the leasing agent might know the ins and outs of the unit, the person on the other end does not. He or she will want to take the time to look around the unit that is being shown during the tour.
3D Walkthrough Software
There are numerous types of video touring options out there and one advent that has gotten a lot of attention is 3D walkthrough software. 3D software has gotten a lot of attention because of the tremendous shift it has created not only in the movie industry but in video games as well. Now, 3D virtual tour software is coming to real estate as well. 3D technology is incredibly useful for capturing prospects’ attention.
3D virtual tours real estate give prospects a look into what floorplans are available. With Realync’s Real360 offering, it goes even deeper by providing click-through videos within 360-degree virtual tours. This way, leasing teams are still providing a real, raw, and transparent footage of a specific unit that might be open. Now, reinvented 3D virtual tour software is able to build a personal connection with a prospective resident.
Learn more about 3D virtual tour software and click-through videos by Realync.
Virtual Tour Apps
While some people think that virtual tour software is going to require an editing team to finish the video, this is not the case. There are even software options that provide virtual tour apps that allow people to shoot awesome videos from their phones. At the same time, it is important to think carefully about what the app is going to do. While many premium programs come with a free virtual tour app, there are other examples of software that are nothing but an app. While an app is nice for shooting videos easily, everyone has to make sure they know what they are getting when they download the app.
For example, some apps provide 360 virtual tour hosting. While a 360 virtual tour software free download might sound nice on the surface, it isn’t going to help residents who are truly trying to decide if an open unit is right for them. Remember you get what you pay for.
360 tour software is much better for people who are still at the top of the sales funnel as they work well as a pillar video that is going to convince people to research more about the multifamily community. When it comes to getting leases signed, prospective residents are more interested in seeing their actual, open unit. They want to envision themselves living there as that will be their new home.
Virtual Tour Video
When it comes to creating a virtual tour video, it is important to keep a few important tips in mind. First, if this is a live tour, remember that someone else is watching. Make sure to speak into the microphone as much as possible so that everyone can hear exactly what is being said. Try to pause in between sentences to give the viewer time to take in everything that he or she is seeing. This will also provide the other person with an opportunity to ask questions, which ultimately helps the leasing agent figure out what is important to the prospective resident. Finally, try to do a dry run of the tour and make sure the lighting is appropriate, the space is tidy, and remember to highlight key amenities.
For those who are making a pre-recorded tour to go up on the website, check out the virtual tour editor. While there might be free virtual tour hosting options, these free options are only going to go so far. Any software that is worth using for a virtual tour is eventually going to ask people to upgrade to the premium version. It is important to research the editing process and make sure this can be done smoothly. In some cases, this entire process might be completed using an app on an iPhone or tablet.
How To Make a Virtual Tour with iPhone
Now, there are even tour software options that will allow someone to make a virtual tour with an iPhone. For those who are wondering how to make a virtual tour with iPhone, it is important to note that there are lots of touring options available. There are some software options that might allow the user to make a 360 virtual tour with an iPhone. But consider a team like Realync to create those videos so you can save your leasing teams time.
For those wondering how to make a 360 virtual tour free, it’s going to take time, money and energy. When it comes to getting people to sign a lease, it is important to provide real, raw, transparent footage of the specific available unit like Real360 videos.
That is where the virtual tour app from Realync can be helpful. With Realync, it is possible to shoot either a live or pre-recorded tour, use the app to edit the video right down to the captions, and then post the video with a single click. Realync allows users, including leasing agents and property managers, to create a beautiful virtual tour with nothing but an iPhone, iTouch or iPad. There is no large editing team required to make this video come to life, simply just the hands of your onsite teams. Rely on the raw, real power of Realync virtual tours to help get those leases signed.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo