Speed Up Lease-Up with Video Touring & Leasing Software
Realync clients consistently see significant increases in lead conversion rates and a faster lease-up phase.
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
Virtual Tour Software
When it comes to virtual tour software, there are numerous options to choose from.
First, there are a lot of concerns that virtual tour software might be too expensive to purchase and maintain. The good news is that this is not the case! Like other types of software, there are free virtual tour software options out there; however, it is critical for leasing agents and property managers to understand exactly what they are buying when it comes to free software options. Some of the top software options out there might provide a free trial version of a certain type of software before asking to upgrade to a premium version. While it can be tempting to find a software option that is always free, this software might not be of the highest quality. This may not make the best impression on prospective residents.
Furthermore, another concern with virtual tour software is that they might require advanced virtual tour equipment and software. They might even be under the impression that they will need an entire editing team to make these videos work properly; however, this is not always the case. There are virtual tour software options that require nothing more than an iPhone or tablet to make a video of the specific unit or overview of the apartment community. Therefore, leasing agents and property managers need to take the time to research the various virtual tour software options that are out there which will make a huge difference in the quality of the videos they can produce.
Tour Management Software
It is important to consider the tour management aspect of the software as well.
In general, there are two large classes of videos that a leasing agent might want to make using tour management software. The first type is a live tour. This is a video that is constructed using a tour management system that is meant for a specific resident on the other end of the camera. During this type of video, it is important to pause and give the prospective resident time to ask and answer questions. Always remember to showcase the unique features of the open unit using this tour management software.
The other large category of videos is a pre-recorded video. Now, this video might still be intended for a specific person who is going to watch the video later, or this might be a general video that is going to go up on a social media page or a website. Either way, a pre-recorded video is a bit different from a live video tour. It is still important to speak and walk slowly. Remember that even though the leasing agent might know the ins and outs of the unit, the person on the other end does not. He or she will want to take the time to look around the unit that is being shown during the tour.
Virtual Tour Apps
While some people think that virtual tour software is going to require a tremendous editing team to finish the video, this is not the case. There are even software options that provide virtual tour apps that allow people to shoot awesome videos from their phones. At the same time, it is important to think carefully about what the app is going to do. While many premium programs come with a free virtual tour app, there are other examples of software that are nothing but an app. While an app is nice for shooting videos easily, everyone has to make sure they know what they are getting when they download the app.
For example, some apps provide 360 virtual tour hosting. While a 360 virtual tour software free download might sound nice on the surface, it isn’t going to help residents who are truly trying to decide if an open unit is right for them. 360 tour software is much better for people who are still at the top of the sales funnel as they work well as a pillar video that is going to convince people to research more about the multifamily community. When it comes to getting leases signed, prospective residents are more interested in seeing their actual, open unit. They want to envision themselves living there as that will be their new home.
Virtual Tour Video
When it comes to creating a virtual tour video, it is important to keep a few important tips in mind. First, if this is a live tour, remember that someone else is watching. Make sure to speak into the microphone as much as possible so that everyone can hear exactly what is being said. Try to pause in between sentences to give the viewer time to take in everything that he or she is seeing. This will also provide the other person with an opportunity to ask questions, which ultimately helps the leasing agent figure out what is important to the prospective resident. Finally, try to do a dry run of the tour and make sure the lighting is appropriate, space is tridy, and to remember to highlight key amenities.
For those who are making a pre-recorded tour to go up on the website, check out the virtual tour editor. While there might be free virtual tour hosting options, these free options are only going to go so far. Any software that is worth using for a virtual tour is eventually going to ask people to upgrade to the premium version. It is important to research the editing process and make sure this can be done smoothly. In some cases, this entire process might be completed using an app on an iPhone or tablet.
How To Make a Virtual Tour with iPhone
Now, there are even tour software options that will allow someone to make a virtual tour with an iPhone. For those who are wondering how to make a virtual tour with iPhone, it is important to note that there are lots of touring options available. There are some software options that might allow the user to make a 360 virtual tour with an iPhone. For those wondering how to make a 360 virtual tour free, it is important to remember that this is used to make a video that is better left on the front page of the website as this is typically your model unit. When it comes to getting people to sign a lease, it is important to provide real, raw, transparent footage of the specific available unit.
That is where the virtual tour app from Realync can be helpful. With Realync, it is possible to shoot either a live or pre-recorded tour, use the app to edit the video right down to the captions, and then post the video with a single click. Realync allows users, including leasing agents and property managers, to create a beautiful virtual tour with nothing but an iPhone, iTouch or iPad. There is no large editing team required to make this video come to life, simply just the hands of your onsite teams. Rely on the raw, real power of Realync virtual tours to help get those leases signed.