Once the right software and device have been paired together, the next step is to figure out how to make the virtual tour come together. It is important to think about how the units and amenities are going to be showcased in the best light possible.
To do this, think about who is going to be on the other end of the camera. Is this an individual prospective resident (or couple)? Or, is this more of an open house? If it is an open house, then try to hit the high points as much as possible. If this is an individual tour, figure out what the individual or couple is actually looking for. Then, tailor the tour to meet those needs. Be sure to focus on the amenities that they will care about most. Think about the gym, the pool, the grilling area, any playground, and the unique features of the unit that will help the prospective residents see themselves living in that building.
This video needs to be personalized, raw, and transparent. Don’t hesitate to talk about some of the shops, bars, restaurants, and schools in the local area as well! The location of the multifamily living community matters just as much as what’s in it!