Free Toolkit: Using Live Video for Touring Apartments
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Toolkit
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
How To Make A Virtual Tour With iPhone
An iPhone is a powerful tool that has shrunk the entire world with its powerful cameras, recording options, and the ability to access the internet at any time.
Now, these same tools can be used to create a beautiful virtual tour for real estate. For those who are wondering how to make a virtual tour with iPhone, it is important to find the right platform and pair this with the right device.
First, there are several benefits of using an iPhone. When compared to even the easiest and cheapest 3D camera, an iPhone is simply a superior option. First, an iPhone is far less expensive than any virtual tour camera. Simply look up the prices for 3D cameras. There is no comparison.
Furthermore, by using an iPhone to make a virtual tour, the camera is always right there. This is also one of the most versatile tour creator options. For these reasons, an iPhone is simply the best option when it comes to making a beautiful virtual tour for real estate.
The other part of this equation is to find the right platform. This means finding the right software.
Virtual Tour Software
In order to get the most out of an iPhone for your virtual touring needs, it is important to find the right virtual tour creator.
While there are numerous options that can be used to create a commercial real estate video tour, there is one very important factor to consider. The right virtual tour software has to be able to handle both live video tours and pre-recorded video tours.
Live video tours are important because this places the on-site team in front of prospective residents, allowing them to showcase everything the building and community areas have to offer. These video tours can place the community in front of countless prospective residents at once, multiplying the marketing power of the video tours exponentially. Of course, these live video tours can also be scheduled in a one-on-one session to showcase various units in an intentional, personalized manner as well.
Furthermore, pre-recorded video tours are also helpful because they can help leasing agents provide instant content to anyone who asks! This is a great way to leverage the power of both software and iPhones to expand the reach of real estate virtual tours.
Real Estate Virtual Tour Services
There are a number of features that leasing agents must look for when it comes to real estate virtual tour services. First, virtual tours real estate photography should connect to the cloud easily. This capability is important because it allows leasing agents to share their photos and videos with other people, if necessary. Next, the software should also allow the user to edit the video clip right there on their iPhone. This means adding captions, cropping the video, and even splicing various segments together. Finally, the software should also seamlessly integrate into the existing systems of the apartment community. This will ensure the real estate video tour services are used to their full potential.
360 Virtual Tour Real Estate
One of the other options for a virtual real estate tour that people might have heard about is a 360 virtual tour real estate.
A 360 tour is a quality tour option for the top of the funnel; however, a 360 virtual tour is unlikely to get someone to sign a physical lease when all is said and done.
Furthermore, how to make a 360 virtual tour free can be challenging. While 360 software is very cool for video games and other virtual reality technology, it might not be as effective in the world of real estate. 360 VR real estate only shows a virtual representation of what the living area is going to be like. 360 virtual tour hosting doesn’t provide prospective residents with the same raw, transparent feel of a live virtual tour. That is what makes actual virtual tours more effective in getting leases signed.
3D Virtual Tours Real Estate
Another option that people might have heard about is 3D virtual tours real estate.
Like a 360 tour, a 3D virtual tour is also effective for those who are at the top of the sales funnel. This might be a video that sits on the website constantly as evergreen content. It could get people interested in learning more about the multifamily living community, where they will want to take a formal tour; however, it is unlikely to help the building get more leases signed on its own.
In addition, a 3D virtual tour camera, such as a Matterport camera, can also be prohibitively expensive. This money would be better spent investing in real estate software that can be paired with the iPhone that people already own. For these reasons, it is critical for leasing agents to take a close look at what their specific needs are. Then, they need to find the right software that will allow them to accomplish these goals. That is where live virtual tour software is helpful. With the right virtual tour software, leasing agents can pique the interest of prospective residents.