Free Toolkit: Using Live Video for Touring Apartments
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Toolkit
Just about every apartment available for rent these days offers a virtual tour to prospective renters. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
How to Make a Virtual Tour for Real Estate
Today’s real estate market is more competitive than ever before. Therefore, it is important for multifamily apartment communities to find ways to set themselves apart from their competitors. One option comes in the form of tours. In the past, prospective renters used to physically travel to every apartment building to see what the community looked like in person.
Now, more and more people are interested in taking virtual tours of apartment communities. This is where virtual tour real estate is critical. Why? Because if you don’t offer quality virtual tours, but your comps do, you are instantly falling behind the competition.
For those who are wondering how to make a virtual tour for real estate, there are a few critical factors to consider. One of the most important is the software that is going to be used. The software is going to serve as a gateway to the tour itself. When leasing agents hear about virtual tour software, images of IT professionals and video producers probably come to mind; however, virtual leasing software has come a long way. Now, it is possible for property managers to make a virtual tour for prospective residents all by themselves!
Virtual tour software can be used to make videos both for pre-recorded use as well as live. There is even software that allows leasing agents to add captions and edit the video clips themselves. The best virtual touring software also should no longer require anything more than an iPhone or iPad. For multifamily property managers who are looking to keep their occupancy rates high, it is critical to invest in virtual tours for real estate. This is going to set the community apart from the competition, casting a wider net of prospective renters that will ensure as many units remain filled as possible.
How to Make a Virtual Tour with iPhone
An iPhone is a powerful tool that has shrunk the entire world with its powerful cameras, recording options, and the ability to access the internet at any time.
Now, these same tools can be used to create a beautiful virtual tour for real estate. For those who are wondering how to make a virtual tour with iPhone, it is important to find the right platform and pair this with the right device.
First, there are several benefits of using an iPhone. When compared to even the easiest and cheapest 3D camera, an iPhone is simply a superior option. First, an iPhone is far less expensive than any virtual tour camera. Simply look up the prices for 3D cameras. There is no comparison.
Furthermore, by using an iPhone to make a virtual tour, the camera is always right there. This is also one of the most versatile tour creator options. For these reasons, an iPhone is simply the best option when it comes to making a beautiful virtual tour for real estate.
The other part of this equation is to find the right platform. This means finding the right software.
Virtual Tour Software
In order to get the most out of an iPhone for your virtual touring needs, it is important to find the right virtual tour creator.
While there are numerous options that can be used to create a commercial real estate video tour, there is one very important factor to consider. The right virtual tour software has to be able to handle both live video tours and pre-recorded video tours.
Live video tours are important because this places the on-site team in front of prospective renters, allowing them to showcase everything the building and community areas have to offer. These video tours can place the community in front of countless prospective renters at once, multiplying the marketing power of the video tours exponentially. Of course, these live video tours can also be scheduled in a one-on-one session to showcase various units in an intentional, personalized manner as well.
Furthermore, pre-recorded video tours are also helpful because they can help leasing agents provide instant content to anyone who asks! This is a great way to leverage the power of both software and iPhones to expand the reach of real estate virtual tours.
Real Estate Virtual Tour Pricing
While there are other options when it comes to live video tours, free real estate video tour pricing simply does not provide the same features like software that has been designed intentionally for real estate.
For example, free video conferencing options are not going to be integrated into the rest of the property management system. This type of free virtual tour video software also does not connect to the cloud, where it can be shared easily with others.
Finally, if the real estate video price is free, it is also unlikely to be compliant with the regulations surrounding Fair Housing. For this reason, it is important for everyone to find video tour software that will integrate seamlessly with the rest of the apartment community. This means using virtual tour software that is specific to real estate.
Real Estate Virtual Tour Services
There are a number of features that leasing agents must look for when it comes to real estate virtual tour services. First, virtual tours real estate photography should connect to the cloud easily. This capability is important because it allows leasing agents to share their photos and videos with other people, if necessary. Next, the software should also allow the user to edit the video clip right there on their iPhone. This means adding captions, cropping the video, and even splicing various segments together. Finally, the software should also seamlessly integrate into the existing systems of the apartment community. This will ensure the real estate video tour services are used to their full potential.
Virtual Property Tours
Once the right software and device have been paired together, the next step is to figure out how to make the virtual tour come together. It is important to think about how the units and amenities are going to be showcased in the best light possible.
To do this, think about who is going to be on the other end of the camera. Is this an individual prospective renter (or couple)? Or, is this more of an open house? If it is an open house, then try to hit the high points as much as possible. If this is an individual tour, figure out what the individual or couple is actually looking for. Then, tailor the tour to meet those needs. Be sure to focus on the amenities that they will care about most. Think about the gym, the pool, the grilling area, any playground, and the unique features of the unit that will help the prospective renters see themselves living in that building.
This video needs to be personalized, raw, and transparent. Don’t hesitate to talk about some of the shops, bars, restaurants, and schools in the local area as well! The location of the multifamily living community matters just as much as what’s in it!
360 Virtual Tour Real Estate
One of the other options for a virtual real estate tour that people might have heard about is a 360 virtual tour of real estate.
A 360 tour is a quality tour option for the top of the funnel; however, a 360 virtual tour is unlikely to get someone to sign a physical lease when all is said and done.
Furthermore, how to make a 360 virtual tour free can be challenging. Did you know Realync’s offers a 360 software service? Realync Studios’ services employs video experts to capture video, 360 video, and 360 click-through tours on behalf of multifamily properties. 360 virtual tour hosting can provide prospective renters with the same transparent feel of a live virtual tour. That is what makes actual virtual tours more effective in getting leases signed.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo