Why Virtual Touring Closes Leases Quicker
Prospects today want to see your community quickly and hear more about the deeper meaning of what makes your property so special. Leasing teams can act fast and do this through video. Prospects demands are evolving–you need to keep up!
Continue reading below to learn more about how virtual touring can help you find renters. If you found this information helpful, subscribe to the Realync newsletter to learn more!
When it comes to touring an apartment with a prospective resident, it is important to connect with them on a personal level. When someone has committed to the idea of touring a potential building, they are lower in the funnel and are truly interested in the property. They are looking for that personal connection that will sell them on a potential living space. This is where Realync can help. In the world of virtual leasing, there is really nothing out in the market right now like Realync.
While there are other options out there such as a 360 tour or a Google tour, these options simply do not provide the same level of personal connection as Realync. When someone is looking at a potential living space, they want to see what it is actually going to be like to live there. They do not want to see a superimposed, virtual model. They want to see the actual thing.
This is what sets Realync apart. This software has been designed for multifamily communities and can be used to proactively connect with prospective residents in a deep way. While this software can produce pre-recorded videos that can be shared, posted, and viewed at any time, it also empowers leasing teams to host live video tours that connect them with prospective residents in real-time. This means that Realync can provide a back and forth interaction that other options simply cannot provide. This allows residents to truly see what it is going to be like to live in a certain area, see what they want to see, have their questions answered, and more. This ability to show residents what living in a specific multifamily community is going to be like is what sets Realync apart from other options. Better yet, all of this can be done with just an iPhone, iPad, or iTouch. There is nothing like Realync when it comes to virtual touring and leasing.
Virtual Apartment Tour
In the world of virtual apartment video tours, there is a lot of competition.
In today’s environment, most apartment communities have discovered the value of having prospective residents take a tour of a given area in a virtual setting. The ability to have people tour without having to physically come to the building means that it is easier for apartment buildings to maintain high occupancy rates. As a result, many communities have gotten on board with the idea of free virtual tours.
The good news is that there are still ways for buildings to stand out in the world of apartment virtual touring. Try to showcase everything the community has to offer, including the local area. Highlight some of the creative features that set the building apart from other multifamily communities like creative spaces for working, building, singing, or other things your residents enjoy. Finally, make sure to use advanced software such as Realync to connect with prospective residents on a more personal level. When it comes time to actually seal a prospective resident on a given unit, it is critical to connect with them and show them that they are truly going to love living in the community. This is where live apartment tours from Realync can stand out in the world of virtual apartment touring.
How To Make a Virtual Tour
When it comes to making a virtual tour, there are several options from which to choose.
For example, some people like to go with a 360 virtual tour. While a 360 apartment tour is great for people who might be at the top of the sales funnel, this might not work well for sealing the deal with a prospective resident who is touring the building. The same can be said of 3D virtual tours real estate. A 3D tour camera is often used to make a virtual tour of an apartment complex; however, these are videos that are better suited to sitting on the front page of the website. They simply do not connect with residents on a deep level. This technology, including the idea of a Google virtual tour, is great for video games; however, many of these options might require an expensive video crew to complete the tour.
There is a way for people to save money while also making a more personalized virtual tour that is meant for people lower in the sales funnel. This is where Realync can be helpful. The process of making a tour with Realync is incredibly simple. Anyone who is used to operating a smartphone can use the software provided by Realync to make a great virtual tour. This includes providing captions, editing the video, and posting it or streaming it live. This is a seamless experience that will make it easy to provide someone with a great tour that will really showcase the features of the multifamily area. This can help communities increase their conversion rates and keep their occupancy rates high.
Apartment Virtual Tour Software
Another concern that many people have is the time it will take to produce virtual tours. One goal of any apartment virtual tour software is to save someone time in their touring needs. It is important to leverage these benefits. With Realync, it is easy to produce a tour using a smartphone or tablet, leaving no need for an expensive or bulky virtual tour camera. This means that people can save time with virtual tours; however, what people do with this time is what matters most.
When producing a virtual tour using Realync or any other software, it is important to think about the messaging that is coming across. Because the tours are virtual, this should allow people to remain consistent in their messaging and process, helping to streamline the process of getting leases signed.
As long as people leverage the numerous benefits of virtual tour software, people should notice that there is an increase in the number of leasing applications that get signed. In the end, virtual tour software such as Realync increases the number of tours, lead-to-lease conversion rates, and the occupancy rate, while saving time and reducing stress. These are some of the biggest reasons why virtual tour software programs such as Realync are becoming more popular to solve leasing teams’ virtual leasing needs.
Virtual Tour Technology
One of the biggest concerns that people have about virtual touring multifamily buildings is the technology that is required to make these virtual tours happen. For example, some people are concerned that the virtual tour technology used to make these videos might be over their heads. The good news is that not every virtual tour option is this complicated.
With Realync, people are able to limit what they need to buy to make a truly beautiful virtual tour. In reality, people can use Realync with something as small as a smartphone or tablet. This software has been designed to be used in real-time. This means that people can stream the video live to a prospective resident. On the other hand, some people might prefer to edit the video before they post it. This is possible as well! Everything is done through the software with a few clicks of the finger. Realync is one of the easiest options out there for virtual touring.
Best Practices for Virtual Apartment Tours
There are a few best practices for virtual apartment tours that people need to keep in mind. In reality, they bear a lot of similarities when compared to virtual art museum tours! For those wondering how to take a video of an apartment, there are a few tips to keep in mind.
First, try to talk slowly. Remember that the person on the other end of the screen might be trying to take notes. Try to speak clearly and articulate (or add captions to the video). While the person taking the video is familiar with the unit, the other person is not. This is why people need to speak slowly. Furthermore, while speaking, try to pan slowly as well. Give the viewer the chance to take in everything about the unit. Try to focus on everything that is important in the building and highlight some of the unique features. Be sure the audio lines up with what is actually being shown on the video screen.
Finally, make sure the lighting is appropriate. Remember that how the unit looks to the naked eye might not be how it actually shows up on the computer screen. The tour isn’t going to work well if the lighting is poor. Try to open the windows to let in some natural light. Also, try to turn the fans on low. A little bit of motion in the room always makes the area feel a bit larger.
Virtual Tours of Luxury Apartments
The type of apartment is important when it comes to the tour. The luxury apartments 3D tour is a bit different. When conducting a modern apartment virtual tour or 3D luxury apartment tours, it is important to highlight what truly makes the apartment a luxury unit. This might be the stainless steel appliances, hardwood floors that are made of actual wood, or the lush feel of the bathroom. When it comes to virtual tours of luxury apartments, the stakes are even higher and the competition is stiffer.
This is why it is important to connect with the viewer on a more personal level. Talk about the recent upgrades and renovations that have been made to the unit that set it apart from the other options on the market. Discuss how there is nothing like living in that specific apartment. Finally, use the right software to show off these benefits. This is where software such as Realync can set the building apart from the other luxury apartments in the local area.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo