The real estate market has changed significantly during the past few months and there has been a massive shift from in-person touring to virtual tours. Because of the requirements of social distancing, apartment and multifamily communities had to shift to virtual touring. In order to do so, these communities needed apartment virtual tour software.
When it comes to providing virtual tours, there are two broad categories. The first is a pre-recorded video tour. These videos are recorded in advance for either a specific prospective resident or a group of prospective residents. Onsite teams should record a variety of videos including videos of the units, amenities, neighborhood, and different community events. To increase exposure, the videos can also be leveraged on the property website and social media pages. During the pre-recorded video tour with the prospective resident, the leasing agent shares their screen and talks through the videos that are relevant to the prospect. By using pre-recorded videos, the leasing agent minimizes internet connectivity issues and saves time from walking to different locations.
Apartment virtual tour software also should enable live video tours – the second type of video tours. Live video tours are streamed in real-time. In some use cases, a leasing agent may leverage a live tour for someone who is interested in a specific, vacant unit. Other times, the onsite team may leverage live video as a virtual open house for a community.
Regardless, there has been a tremendous amount of growth in the field of virtual leasing software. Live video tours have increased by over 8000% since March 2020. Apartment virtual tour software allows apartment communities to reach more prospective residents, casting a wider net without compromising social distancing. Therefore, it is important for every multifamily community to take full advantage of these advanced technological capabilities to market more effectively, increase leasing and occupancy rates, and communicate with residents.