So, how does Realync work? Well, it starts with you! Create pre-recorded apartment videos using just your iPhone or iPad and a DJI Osmo anti-shake gimbal.
The Realync video leasing platform allows you to easily record, import, and edit video clips right on your mobile device as well as add voice-overs or captions to customize the video for each individual prospect. You can then share your apartment video on social media, via text message, via email, and more.
Realync even allows onsite teams to host live video tours, if needed. Using Realync, leasing agents are able to connect live with prospective residents to walk them through the property, show them exactly what they want to see, and answer their questions, all in real-time. While touring, prospects can also view an interactive map of the area where you can highlight the important areas in your neighborhood including grocery stores, shopping malls, schools, dog parks, and more. Prospects are also able to capture photos and take notes during the tour. And all of that gets saved and recorded to the cloud to be shared or reviewed following the tour.
Realync also allows onsite teams to keep an eye on how well their videos are working with prospective residents by viewing engagement data and analytics. Realync’s unique link sharing empowers onsite teams to know exactly who is watching what video, when, how many times, and more. No longer get ghosted by prospects and know exactly how and when you should follow up with the powerful leasing data you can garner from Realync videos.
An apartment video can be a total game changer when it comes to actually leasing available units. When a prospect can see the actual unit they’ll be living in, not just pictures of a staged one, they get a real feeling of the place and have more trust in you. One reason why Realync is called a video leasing solution is because video converts. Realync’s platform is helping leasing agents connect with prospects sooner, show them what they want and need to see quicker, and, because of the trust and transparency that Realync video tours instill, are closing deals much more quicker and at a higher conversion rate as well. Videos provide more detail than photos and you can show how the floor plan actually flows from one room to the next. And, at the end of the day, seeing is believing. Showing your prospective residents exactly what they want to see will be the ultimate decision maker that can take them from moving on to the next community to leasing with you..
The use of video in marketing campaigns and for leasing has skyrocketed over the past few years. In fact, 81% of businesses use video in their marketing communication, which is a 63% increase over last year. Did you know, 55% of people watch videos online every day and 72% of customers prefer to learn more about a product or service with videos?
With all of that being said, if you’re not using apartment video tours, you could be missing out on a lot of great residents.