To increase productivity, leasing agents should create a list of everything that has to be done on a daily basis. To do so, leverage or create a leasing agent daily checklist and easing agent manual. Be sure to include the following key items in your list.
First, leasing agent requirements need to include a marketing plan in order to reach prospective residents. It is critical to develop a well-rounded marketing plan that includes virtual leasing options such as video leasing software, social media, email marketing, and advertising through business partners. It is also important for leasing agents to consider print advertising options such as publications, banners, and direct mail advertising.
When developing the marketing strategy, it is important to include a strategy for each stage of the renter’s journey. From discovery to consideration to retention, it is important to be consistent in showcasing the benefits of your community. Additionally, remember to incorporate the 4P’s of marketing: place, price, promotion, and product into your strategy.
Finally, leasing agents also need to establish a leasing qualification method with potential residents. Standard items include credit checks, criminal background checks, and thorough rental applications. All communication with prospective residents needs to be documented so that leaves can be nurtured and conversion rates can be maximized.