How Video Leasing Apartments Can Generate Results in 22-Minutes

How To Lease Apartments

Multifamily communities want to make sure that their occupancy rates are kept as high as possible. In order to do so, apartments need to be leased quickly. But how to lease apartments quickly? There are a few key points to keep in mind.

First, leasing agents need to make sure that they are proactive with their current residents as much as possible. It is good practice to reach out to current residents 90 days prior to lease expiration. Then, ask the resident if they are planning on staying an extra year. Being proactive can improve current resident retention rates, improving occupancy rates overall.

Next, property managers need to make sure they understand the current market climate. At the very least, a multifamily community should analyze not only their community but other multifamily communities in the local area as well. For example, new communities developing in the area may make it harder to attract new residents who are going to be more interested in a new building. Thus, a community should update their strategy to differentiate themselves from the new competition.

Finally, all property managers need to evaluate their advertising strategies. It is important to implement a well-rounded marketing strategy that includes direct mail marketing, email marketing, and social media marketing. Video leasing programs can play an important role in showcasing the unique highlights and benefits of living in that multifamily community, helping to develop strong, personalized connections with prospective residents. These elements all play a crucial role in how to lease apartments.

How To Rent Out An Apartment

It’s a topic property managers always discuss: how to rent out an apartment. While often complicated, the first step is simple. Property managers need to understand the target audience. For example, some multifamily communities might be targeting potential residents who are wondering how to rent an apartment for the first time. Leasing agents who are targeting 18 years old potential residents need to understand what it is like to rent an apartment at 18.

Prospective residents who are wondering how to rent an apartment at 18 are going to look for the best deal possible. Because of this, multifamily communities that target this age range should consider offering discounts on the security deposit or a free month of rent. By offering discounts, the multifamily community will be able to attract the younger demographic.

After understanding who to target, the next step is to determine where to connect with the prospective residents. Younger prospective residents are incredibly active on social media, including (but not limited to!) Facebook, Instagram, Snapchat, TikTok, and Twitter. Developing a well-rounded marketing strategy that includes social media, updated graphics, and high-definition videos that showcase the highlights of the multifamily community will help property managers target younger residents.

Leasing Agent Requirements

To increase productivity, leasing agents should create a list of everything that has to be done on a daily basis. To do so, leverage or create a leasing agent daily checklist and easing agent manual. Be sure to include the following key items in your list.

First, leasing agent requirements need to include a marketing plan in order to reach prospective residents. It is critical to develop a well-rounded marketing plan that includes virtual leasing options such as video leasing software, social media, email marketing, and advertising through business partners. It is also important for leasing agents to consider print advertising options such as publications, banners, and direct mail advertising.

When developing the marketing strategy, it is important to include a strategy for each stage of the renter’s journey. From discovery to consideration to retention, it is important to be consistent in showcasing the benefits of your community. Additionally, remember to incorporate the 4P’s of marketing: place, price, promotion, and product into your strategy.

Finally, leasing agents also need to establish a leasing qualification method with potential residents. Standard items include credit checks, criminal background checks, and thorough rental applications. All communication with prospective residents needs to be documented so that leaves can be nurtured and conversion rates can be maximized.