Speed Up Lease-Up with Live Video Tour Software
Realync clients consistently see significant increases in lead conversion rates and a faster lease-up phase.
Apartment Leasing Agent Training
It is important to make sure that leasing agents are properly trained.
Leasing agents need to be able to effectively leverage the programs as well as answer prospective residents’ questions and concerns. Apartment leasing agent training is all the more important.
For leasing agent training, it is important to standardize the training by leveraging a leasing agent training checklist. The checklist should include key points of interest that leasing agents need to know in order to effectively communicate with potential clients while showcasing the multi-family community in the best light possible.
Therefore, apartment leasing agent training classes should focus on teaching leasing agents about the unique benefits and highlights of the multifamily community. Classes should include information on recent renovations, upgraded appliances, new floors, and added amenities. Training teams should provide a leasing agent training manual that addresses common questions and concerns of prospective residents. Topics might include questions about parking, security, or deposits. When leasing agents are able to anticipate questions ahead of time, they will be prepared with answers and be proactive in sharing helpful information.
Furthermore, holistic apartment leasing agent training classes have to address all technologies used by the community in order for the leasing agent to be able to do his or her job effectively. Tools CRM software programs, social media accounts, and virtual leasing software — especially video leasing software.
Certified Leasing Specialist
In the world of apartment leasing, there are a number of specialists and consultants that help multifamily communities improve their occupancy rates.
A certified leasing consultant is one such type. A certified leasing specialist has additional training that allows him or her to help property managers and leasing agents improve their occupancy rates. As one of the top apartment leasing agent jobs, a leasing specialist is able to take a look at the current occupancy rate, analyze who is currently leasing from the community, and help the multifamily communities expand their target market of prospective residents.
In addition to analyzing the current population of the multifamily community, a certified leasing specialist takes a look at the current marketing strategy of the multifamily community. Then, the certified leasing consultant adjusts the marketing strategy of the multifamily community to ensure that property managers and leasing agents are able to develop strong, personalized connections with prospective residents. By tactfully analyzing and adjusting strategies, certified leasing specialists and consultants are able to help improve the community conversion rate.
How To Rent Out An Apartment
It is a topic property managers always discuss: how to rent out an apartment.
While often complicated, the first step is simple. Property managers need to understand the target audience. For example, some multifamily communities might be targeting potential residents who are wondering how to rent an apartment for the first time. Leasing agents who are targeting 18 years old potential residents need to understand what it is like to rent an apartment at 18.
Prospective residents who are wondering how to rent an apartment at 18 are going to look for the best deal possible. Because of this, multifamily communities that target this age range should consider offering discounts on the security deposit or a free month of rent. By offering discounts, the multifamily community will be able to attract the younger demographic.
After understanding who to target, the next step is to determine where to connect with the prospective residents. Younger prospective residents are incredibly active on social media, including (but not limited to!) Facebook, Instagram, Snapchat, TikTok, and Twitter. Developing a well-rounded marketing strategy that includes social media, updated graphics, and high-definition videos that showcase the highlights of the multifamily community will help property managers target younger residents.
For multifamily communities that are looking for ways to maximize their occupancy rates, it may be wise to work with a leasing consultant.
These consultants go through specialized leasing consultant training programs to learn how to quickly evaluate a community’s strategy and determine ways for a community to improve their conversion rates.
A leasing consultant daily checklist is going to include a lot of items that are commonly found in a leasing consultant training manual. For example, a leasing consultant might take a look at the current advertising strategy, the budget, and how resources are being allocated. Then, they can compare these platforms to the current demographics of individuals living in the community to figure out how resources can be shifted to reach a greater pool of prospective residents and improve conversion rates.
Leasing consultant training also includes resident retention. In this manner, a leasing consultant evaluates the current retention rates in the community, compares it to other multifamily communities in the area, and determines if what can be done to improve resident retention rates. These suggestions are often as simple as communicating with current residents earlier or more complicated initiatives such as offering specials or improving amenities. After all, in the end, retaining current residents is just as important as acquiring new residents.