The world of apartment leasing is changing quickly; however, one of the points that have always remained steady is that it is important for apartment communities to keep their occupancy rates as high as possible. By increasing conversion rates and decreasing sales cycles, leasing agents can keep the revenue flowing into the apartment while keeping overhead costs low. Traditionally, people have had to physically be at an apartment building in order to see it, inspect it, and decide if they want to live there; however, this is changing quickly.
When it comes to how to lease an apartment today, it is still possible to lease an apartment in-person; however, this is no longer a requirement. There has been an increased opportunity for leasing agents to lease apartments remotely. This is done through virtual leasing with video tours, including live and pre-recorded formats. This provides leasing agents with the ability to dramatically change how they approach the challenge of apartment leasing. Now, they no longer have to clear their schedules to create opportunities for in-person tours. In addition, it is possible for an increase in sight-unseen leases. When a prospective resident is able to sign a lease virtually without ever having to physically visit the community in person, it will save a great deal of time and money for the leasing agent.
This allows leasing agents to reach people in a whole new way and allows them to cast a much wider net when it comes to apartment leasing. While video leasing does provide leasing agents with new opportunities, it is still important to plan accordingly. The world of multifamily living is competitive and advances are taking place all the time. In order for leasing agents to keep their occupancy rates high, they need to stay ahead of the competition. This is where leveraging the technology of video leasing software is critical. In the world of apartment leasing, there are a few important points that everyone has to keep in mind.