It is critical to use either a live or a pre-recorded video to showcase all of the important parts of living in a multifamily community. First, the tour needs to take a look at what it will be like to actually live in the apartment. The tour needs to show off the creative features of this living area including storage space, closets, and bathrooms. Small spaces are often overlooked; however, in an apartment, every inch counts. It is also important to take a look at the communal areas. This might include the mailroom, the gym, the lobby, the pool, and even the parking areas. Free virtual tours need to take advantage of these areas.
The key in all of the above though? Personalization. Don’t show the same thing to every single prospect and expect it to convert. Your virtual leasing offering needs to be just as impactful as an in person tour and, therefore, needs to be personalized to each individual prospect. Ask them what they care most about and what they want to see, then show them that. That’s the power of a live video apartment tour – personalization. Live video tours allow leasing teams to stay at the forefront of the conversation, build the relationship with prospects, show them what they want to see, and, ultimately, close the deal.
The video leasing software from Realync provides virtual tours at a fair, affordable cost. In the past, virtual tours were so expensive that they could only be done once for a model unit. Sadly, the unit on the video doesn’t always accurately showcase what each individual unit is going to be like. In reality, prospective residents do not want to see a virtual representation of the unit. They want to see their actual unit. Realync provides leasing teams with the ability to do exactly that. Furthermore, Realync also provides a map feature that is an absolute game-changer for live tours. This map allows the leasing agent to show not only the entire community but also the local amenities that surround the building, walking or driving distances to work, school, parks, and more. This is a seamless experience that will allow every prospective resident to get an accurate feeling for what living in that building is going to entail.