Speed Up Lease-Up with Video Touring & Leasing Software
Realync clients consistently see significant increases in lead conversion rates and a faster lease-up phase.
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
Apartment Virtual Tour Software
In the multifamily real estate business, the residents always need to come first.
Those who are looking to keep their occupancy rates high need to take every step possible to make sure that their needs are met. This is where the virtual tour software from Realync is going to deliver. The major factor that sets Realync’s apartment virtual tour software apart is the authenticity of the product. It makes prospective residents feel like they are actually there. While there have been other options in the past that have claimed to deliver a virtual tour, they simply delivered a superimposed, CGI-constructed layout that did not give residents the feeling of actually being in the building.
By providing residents with a one-on-one, customized experience, this is going to help the apartment community make a solid impression on every prospective resident. There are multiple options with this touring software. Buildings can either use a pre-recorded tour and deliver this to a prospective resident. Or, if the schedules align, they can give that individual a live virtual tour using Realync’s software. A simple trip to the reviews page will demonstrate just how much people have fallen in love with the cutting-edge software package provided by Realync and how it has provided incredible leasing success for teams to the tune of increased conversion rates, increased sight-unseen leasing, and decreased sales cycles.
Apartment Virtual Walkthrough
Arguably, the most important portion of any apartment community tour is the walkthrough portion.
It is critical to use either a live or a pre-recorded video to showcase all of the important parts of living in a multifamily community. First, the tour needs to take a look at what it will be like to actually live in the apartment. The tour needs to show off the creative features of this living area including storage space, closets, and bathrooms. Small spaces are often overlooked; however, in an apartment, every inch counts. It is also important to take a look at the communal areas. This might include the mailroom, the gym, the lobby, the pool, and even the parking areas. Free virtual tours need to take advantage of these areas.
The key in all of the above though? Personalization. Don’t show the same thing to every single prospect and expect it to convert. Your virtual leasing offering needs to be just as impactful as an in person tour and, therefore, needs to be personalized to each individual prospect. Ask them what they care most about and what they want to see, then show them that. That’s the power of a live video apartment tour – personalization. Live video tours allow leasing teams to stay at the forefront of the conversation, build the relationship with prospects, show them what they want to see, and, ultimately, close the deal.
The video leasing software from Realync provides virtual tours at a fair, affordable cost. In the past, virtual tours were so expensive that they could only be done once for a model unit. Sadly, the unit on the video doesn’t always accurately showcase what each individual unit is going to be like. In reality, prospective residents do not want to see a virtual representation of the unit. They want to see their actual unit. Realync provides leasing teams with the ability to do exactly that. Furthermore, Realync also provides a map feature that is an absolute game-changer for live tours. This map allows the leasing agent to show not only the entire community but also the local amenities that surround the building, walking or driving distances to work, school, parks, and more. This is a seamless experience that will allow every prospective resident to get an accurate feeling for what living in that building is going to entail.
3D Apartment Tour
3D technology used to be a tremendous focus of numerous industries. In some sectors of the economy, 3D technology still plays a major role. The reality is that a 3D apartment tour is not as effective when compared to an actual video tour of the specific unit that you are looking at. A 3D virtual apartment tour is one of those things that sounds impressive; however, it doesn’t provide an accurate representation of what living in a specific unit is going to be like. 3D luxury apartment tours simply lead to residents wanting to see more and is rarely the conversion point for prospects. 3D virtual tours of apartments attempt to create a virtual representation of an individual unit, but its position in the process is as a great marketing tool – not a great conversion tool.
3D house tours apartments were quickly replaced by video tours. Even though video tours don’t sound as impressive as 3D technology, it wins because video is providing residents with an accurate and authentic representation of their exact unit that they could be living in versus just a model or other similar floor plan. That’s the power of multifamily video tours. Video is flexible enough to show the actual unit instead of a virtual representation and that is what has made Realync so popular amongst multifamily owners and managers.
VR Apartment Tours
Another popular technology that used to be applied to the world of multifamily real estate is virtual reality. The idea of using technology to completely immerse someone in a virtual world sounds great in theory; however, this is a piece of technology that is left better suited to the world of video games. People tried to use VR apartment tours as a way to provide someone a virtual environment that shows them what living in the building might be like. While this idea seemed impressive at the time, it doesn’t provide an accurate representation of the living area and never really took off. Too often, residents would show up at the building and end up being disappointed following the results of the virtual tour.
Therefore, this technology quickly faded out of the real estate area. This technology has other applications elsewhere; however, providing an actual tour for a resident using a pre-recorded video or a live video is simply better. In the end, residents simply do not want a CGI tour of their unit. They want to see the actual unit. Residents want to plan out how they are going to use every foot of the apartment and want to see exactly how it stands at that point in time. And that is something 3D and VR tours cannot provide.
Studio Apartment Virtual Tour
When someone is trying to provide a tour of a studio apartment to a prospective resident, it is critical to make this space feel as roomy as possible. A studio apartment virtual tour needs to leverage every possible detail. For example, bringing in as much light as possible during the virtual tour studio apartment is going to make the space feel larger. Think about opening the blinds to bring in some added natural light or adding a wide angle lens to your smartphone when capturing the video tour of the space. During the modern apartment virtual tour, be sure to sweep from left to right as well. We call this the stand and pan! By doing this slowly, the space is going to feel larger and the video tour will very effectively capture the entire space.
When conducting this tour, start in the entry to capture the front door and unit number. Then, slowly walk into the unit. Ideally, the unit will already be lit up and prepped (take note…prep your space!). In a studio, pan from left to right slowly. Discuss the various parts of the unit including the kitchen, dining area, living area separately to make the unit sound larger. Then, if there is a patio, capture the outdoor view as well. This is a major selling point. This will make the studio apartment feel as large as possible.