Close More Site-Unseen Leases
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
Virtual Apartment Tours By Size
Let’s start with the little guys. In today’s world, studio and tiny apartments have come in force and made a strong impression. No longer are studio apartments just the affordable box that people suffer through living in.
These apartment units now are sought after and very well designed to take advantage of every inch of living space. Despite being well designed, studios still have a bit of a negative connotation to them. So it’s very important to do everything in your power to market those the best you can and convey just how well designed and spacious your studio units are and can be.
The best way to convey all of that? Apartment video tours! Using video instead of two dimensional floor plans or even 360 virtual tours will best help capture the flow of your space and allow your team to add verbal color and context to all of your specific design touches and elements. Have an outdoor space available with your studios? Show it! Have built in hideaway beds? Show them! Video is flexible and nimble enough for you to showcase spaces from all of the angles. Nailing a tour in a small apartment also can depend on your excitement and recommendations for the possibilities of the space. Everyone knows you have to fit multiple areas of interest into a tiny apartment, so make sure you make it interesting by your excitement about the versatility of the areas!
The same can go for your larger 3 bedroom or larger units as well. Many times, the penthouse units can be the hardest ones to lease. They’re typically the most expensive, the audience that can afford them can be very particular, and a lot of times your leads will be moving from out-of-market. So how do you cater to that audience to ensure you hit the nail on the head and capture the interest of every potential lead for those penthouse units? You guessed it. Have multifamily video tours of your penthouses units recorded and readily available to send as a first glimpse preview for prospects. That first look will help better qualify your leads before scheduling time for a live virtual tour with them or in person tour. The level of personalization that you can provide with an apartment video tour is also beyond anything else you could do with a stock 3D or 360 tour. And with the audience that will be renting a penthouse unit, personalization is key.
Virtual Apartment Tours By Style
Today’s multifamily industry is competitive! New construction is everywhere and the competition is ever increasing.
How are people differentiating one multifamily community from the next? Style and design. Style affects everything. Everything from the floor plan of the apartment, to the design style inside the space, to the amenities, lighting, and more.
If your virtual apartment tours don’t allow for your community’s personal style and flare to shine through, then you will be heavily missing the boat on what makes virtual apartment tours successful. The whole reason to offer a virtual apartment tour on your website is to get people interested in your space and wanting to see more. If your 3D tours or stock photos aren’t doing it and web conversion is low, consider switching to do-it-yourself real estate video. By DIY, we mean empowering your onsite teams to create the video tours. Whether your community’s style has elements of minimalism, industrial, bohemian or modern, all of that can be discussed and an actual emotion and feeling conveyed via video.
Another key consideration when discussing your apartment’s style with prospective residents? Nationality and place of origin. While there are countless Fair Housing related flags likely raising in your mind, we’re solely talking about understanding the expectations that international residents may bring with them when touring your apartment community. For instance, Indian apartments are typically more minimalist, while Japanese apartments tend to have a very modern influence. European apartment communities typically have galley kitchens and what may seem small to Americans, may be huge and luxurious to others. Picking up on and understanding these things is why connecting with prospective residents via a live video tour for international prospects is one of the best ways to make a connection, showcase your space, and convert your leads.
New Apartment Tour
Need to tour a new apartment, but you can’t tour because construction isn’t complete yet? If you lease new construction multifamily properties, you have probably been there. Yes, you could just show the prospective resident the new apartment layout and have them envision the finished product, but that wouldn’t be immersive or personal at all. If you’re actively pre-leasing a multifamily community, you likely have prospective residents, apartment finders and brokers, and more all knocking on your door wanting to see the space. Multifamily hard hat tours can sometimes (usually) be more hassle than value. So take your pre-leasing apartment tours virtual!
One consumer that was provided a Realync video tour of a new construction community replied to the leasing agent stating that the raw video was exactly what they were looking for. They ended the email saying that, “we live in an HGTV world. People understand and want to be a part of the construction process!” How powerful is that? Are you taking advantage of this HGTV culture that we live in and drawing your prospective residents into the construction process along with you and your team?
New construction video tours can do just that. Not only will the right multifamily video technology provide the flexibility to record, publish, and share videos within minutes, but video is the best way to transparently connect with your audience of prospective residents. Forget the fancy, 3D virtual tours that are fabricated and show the potential finished product. If one thing changes during construction, that experience that you had custom built for you is instantly outdated and no longer shows the exact finished product. Opt instead to produce your own multifamily virtual tours via video and be able to actually show the real property as it stands at that point in time. New apartment tours don’t have to be difficult while constriction is still happening, Realync makes that process simple.
Virtual Reality Apartment Tours
At one point in time, virtual reality was the hot topic and all that anyone could talk about. It was once hailed as the technology that would forever change how people tour multifamily communities. Since that hype though, virtual reality apartment tours or VR tours have not panned out to be what people are actually looking for when they want to tour an apartment.
Why? It’s not real. Typically, VR tours provide a 360-degree view of each room inside an apartment and are used during the construction process to help visualize the space before there’s a physical product to show. The thing about those VR tours though is that it always leaves prospective residents wanting to simply wait to “see the real thing” still. And virtual reality property tours are very costly and time consuming to create. So why invest in something that may get someone interested, but won’t actually close the deal and, ultimately, will lead to more steps and more work on your team’s part?
To make a tour even better, augment your smartphone or tablet with these four modifications:
3D Apartment Tour
Following the hype of virtual reality apartment tours, came the 3D apartment tours. Unlike full virtual reality, 3D apartment tours have actually become rather popular as a go-to experience that sits on multifamily property websites. Whenever you search for an apartment tour in Los Angeles, New York, Boston or Chicago, you have most likely seen the use of 3D virtual tours on the likes of property websites or listing platforms like Apartments.com.
If you haven’t yet seen one, the typical 3D apartment tour will be a manipulation of still images onto a floor plan that allows the user to click through the apartment to ‘see what they want to see’ on their own. At first glance, 3D virtual apartment tours are flashy and do capture the attention of a website visitor. However, once you get into the experience, a prospective resident does not receive anything beyond an altered and filtered experience from the point-in-time that the 3D tour was created. The big complaint, gap, miss, and downfall of 3D apartment tours? They rarely show more than just the model unit and do not instill any trust or transparency. While 3D apartment tours do look good on a website and do get eyes and clicks, there’s an inherent lack of personalization, call-to-action, and, ultimately, conversion.
Why does the functionality of 3D virtual tours stop at simply being a fancy marketing tool for website? First of all, prospective residents want to see “their” unit. Due to the cost of 3D virtual tour cameras or of hiring a consultant to capture, edit, publish, and host the 3D tours for you, these experiences are not cheap. Nor are they quick to produce with the average 3D tour for a multifamily unit taking over 2 hours to capture then additional time to build the 3D environment. Those two factors combined are why we typically only see a 3D apartment tour of just the model unit, or on some occasions, a couple floor plans and an amenity or two. Another pitfall of 3D tours? They cannot capture outside. Therefore you cannot use them to showcase outdoor amenities or balconies.
At the end of the day, consumers today are desiring real-ness and authenticity. If you want authentic virtual tours for your multifamily community, look to DIY video tours and live virtual tours for your onsite teams.
Apartment Therapy Tours
Apartment Therapy has figured out the house tour game. Whenever you are looking for anything Apartment related they pop up, and for good reason. Apartment Therapy almost uses the bare form setup as Zillow Apartments, but with a romantic feel. Apartment Therapy approaches touring an apartment like every apartment is a luxury apartment. Before you even tour they have a wonderful synopsis of the strengths of the apartment along with a frilly adjective. So then you are hooked and want to see inside this apartment.
When you click to view Apartment Therapy home tours, you will see multiple images that are visually striking. This way you are able to quickly glance over this apartment and then scroll down if you so choose. Right under Apartment Therapy tour images, they have some of the apartment or house facts. This allows for a quick transfer of information. Under the apartment or house facts, Apartment Therapy dives into the personal spin of the space and how it works for the owner.
Why call them out? Because that level of realness and authenticity is what is missing from a majority of the multifamily industry today. Use Apartment Therapy as a mold for your virtual apartment tours and multifamily video tours. Start by drawing this narrative of your apartment’s strengths. Follow up by sending virtual apartment tours to prospective residents through the type of multimedia that they desire to engage with (sometimes photos, typically video). Lay down the factual information of the apartment, and then finish up your communication by giving the space a personal spin.
There’s a reason the fake, photoshopped, virtual experiences have not lasted or gained the momentum that they thought they would — because they’re not real. And at the end of the day, nothing sells multifamily apartment units quicker than simply being real with a prospect.