If a picture tells a thousand words, just imagine what an apartment video tour can do. Research suggests that while a picture is worth a thousand words, video is actually worth 1.8 MILLION words. Add to it, that today’s consumers love videos and you have a recipe for success for your multifamily community. Consumers are more savvy than ever before and expect to view their future purchases through online—and desire to do so via videos. And those purchases that they’re looking to view online includes the apartments that they are searching for. Thanks to today’s technology, searching for apartments for rent online has never been easier. Getting to actually tour and experience those properties though is a different story. A lot of the multifamily industry still pushes for or even mandates in person touring in order for consumers to see their exact unit. Are video tours part of your online marketing plan? If not, keep reading!
While in person tours will always be the preferred means of interacting with a prospective resident to showcase your community, get to know the prospect, and show them their potential future home, it can also be one of the biggest inhibitors to getting a deal done and lease signed. Today’s consumer is searching online for your space and wants to find/interact with as much content and information as possible on their own before having to interact with a leasing professional. Video tours have become the perfect rich media means of providing unit specific, floor plan specific, and amenity specific tours for prospective residents. Quick, DIY multifamily videos are all that are required to effectively streamline your apartment touring process.
Nothing is making DIY video for onsite leasing and property management professionals than Realync. Realync is multifamily’s only Fair Housing compliant video leasing and engagement platform that allows multifamily professionals to easily create and edit videos of their properties and instantly make them available for sharing, all from just their iPhone or iPad. All you need to create, host, and share these Realync video tour experiences is what is in your purse or pocket at all times. There really are no barriers to making video tours a part of your apartment leasing or marketing strategies with Realync.