Free Toolkit: How to Create a Virtual Tour
Inside the toolkit:
- Learn how to record an apartment tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Guide
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Leads Prefer Video Tours
Realync is here to turn the leasing tide for all of their users. They are making serious inroads in the industry and are shaking up the world with proven numbers.
Virtual tours provide a one-time 3D snapshot into how an apartment or condo looks. But in the rental context, these tours can quickly become outdated—frequent tenant turnover may necessitate repairs and changes that won’t be accurately reflected in the virtual tour unless you redo it after each vacancy, which is extremely time-intensive and therefore costly.
Aside from this, to prospective renters, virtual tours in real estate can feel artificial or overly edited. Tenants have no way to know whether the edited photos used to create the virtual tour still accurately reflect the property’s appearance and condition—for example, does that gorgeously-landscaped patio captured in a summer virtual tour look like a barren wasteland for the other nine months of the year?
A live tour is not only easier and less expensive to produce than a traditional virtual walkthrough, but it also provides leads with a far more authentic viewing experience. By capturing a property in real time, you can show prospective tenants exactly what they’re interested in and assure them that no filters or editing magic are at play. In today’s competitive real estate market, this directly translates to quicker unit rentals and a far more favorable site-unseen leasing rate.
Live Tour Software
Prior to Realync, it was a smart move to hire the best virtual tour company with specialized talent who could create virtual tours and videos that offered the highest possible level of impact.
Live tours can be created and shared by using just about any video-capable device or app available—from point-and-shoot cameras to FaceTime, Facebook, or Snapchat. But using virtual tour software like Realync can provide you with dozens of tour-specific features these other apps don’t and won’t offer.
The best virtual tour software will include features like automatic video and audio editing, one-time branding setup, and easy text overlay editing. These features allow you to create a sleek, professional-looking live tour and share it with a wide audience just by entering a few pieces of information on the front end and then capturing each room through video. The best virtual tour app or virtual tour creator will offer these same software features on every device, as Realync does.
Branding setup will place your property’s name in the video. And the ability to place text over the video allows you to call attention to certain property features and amenities even for those who may have muted the audio commentary.
Once you’ve used a real estate virtual tour app on your phone just once, you’re likely to find any virtual tour creator that requires another camera and desktop application too clunky and inefficient to be an effective way to capture the videos you need.
The Future of Real Estate Video Tours
While there are many who will begin the hunt for the best virtual tour software, this is not the right pursuit.
Technology continues to advance by leaps and bounds, making it easier than ever to bring an in-person experience to those who are viewing an apartment or condo online. You’re no longer limited to flat photos or even 3D virtual tours real estate—instead, you can create a live video tour on the phone you have in your pocket.
For those who are currently using a virtual tour software, it can be tempting to take your tours to the next level by investing in a 360 tour creator or a virtual reality (VR) tour creator. But these technologies, aside from being pricey, still don’t offer the sense of authenticity many prospective renters are seeking. Instead, they’re simply sleeker and more impersonal-seeming versions of the tours you can create already.
Instead of looking at how to make a 360, 3D, or VR virtual tour, consider how using live video tours can appeal to a broader audience and make your property seem more genuine and approachable. Real estate may have the option to be higher-tech these days, but the foundation and fundamentals of these transactions remain steeped in trust and relationships, not shiny new gadgets.