These professionals often have a number of resources at their disposal that can end up making a tremendous difference in the overall occupancy rate. By understanding specific markets, demographics, technologies and more, these multifamily marketing agencies can typically bring a lot of efficiencies to your marketing efforts.
At the same time, there is one form of marketing that cannot be outsourced. This comes in the form of touring. While the status quo for multifamily touring is the tried and true in-person tour, research shows that more and more prospective residents no longer even desire to visit a property in person. According to NMHC, 16% of prospects no longer want to visit a property in person prior to signing a lease. This audience understands that technology can now provide an actual, transparent experience and show them their exact unit via video tours and virtual tours. These apartment video tours can be integral in showcasing the major features of your apartment complex and providing unit-specific tours for this audience. The key component though is transparency and trust. One way of instilling that is by keeping a leasing agent as part of the process to humanize it, personalize it, and answer questions for leads.
The best way to provide virtual tours that convert? Realync’s video leasing solution! Realync enables leasing agents to record their own DIY pre-recorded video tours as well as host a live video tour for a specific lead or prospect. These experiences can be personalized and are shot using nothing more than a smartphone or tablet. By showing the exact unit in a real way, these experiences are proving to be exactly what prospective residents are desiring.