In finding interested residents for your multifamily community, you are up against some fierce competition. Today’s consumers are all starting their search online and it’s easier than ever for them to actively look at every option within a specific area.
So, how can you make your community stand out amongst the crowd? A purpose-built virtual tour creator can definitely help. Virtuals tours are able to put a prospective resident right in the middle of the action to show them what they want to see, when they want to see it. Today’s virtual touring technology, like Realync, can allow them to tour your community in real-time via a live video tour and discover just why your apartments are a cut above the rest, or tour it on their own time by watching a playlist of videos showcasing all available units, the amenities, and more.
Not all virtual tour creators are made equal though. Flashy overly-produced 3D or 360 virtual tours distract from what consumers actually want to see and typically are not feasible to produce for every single floor plan or unit. Along the same lines, in-person walkthroughs are increasingly less desired by consumers as well with 14% of renters no longer even wanting to visit a property in person anymore before renting.
Thankfully, there’s a middle ground do-it-yourself virtual tour creator that has proven to be exactly what consumers are seeking and desiring when it comes to experiencing and touring an apartment community. This option? Video leasing. Multifamily’s only video leasing solution, Realync, empowers onsite teams to create the perfect virtual tour of their property to post and share with prospective residents that showcases their space in a true light. Realync pre-recorded tours are meant to be real, raw, and transparent, showing the consumer exactly what they want to see in the space. Want to truly stand out from the competition? Have your leasing team host a live video tour for a prospect and be able to answer their questions and build the relationship with them while showing them the exact unit that they could be leasing. The value being driven? These apartment virtual tour options are not only affordable and DIY, but they’ve proven to increase conversion rates, decrease sales cycles, and increase sight-unseen leasing as well.