How Does A Virtual Tour Creator Help Multifamily Professionals?
A virtual tour creator can be a part of your marketing and pre-leasing strategies to improve the on-site team’s performance (i.e., saving teams’ time by scheduling hard hat virtual tours, communicating construction updates, etc.)
Continue reading below to learn more about a virtual tour creator. If you found this information helpful, subscribe to the Realync newsletter to learn more!
Accelerate Leasing
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Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
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PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
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CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
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SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
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INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
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PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
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DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
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REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
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REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
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Virtual Training
is available for every property utilizing Realync.
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Make your video efforts consistent
with one set, standardized process and platform.
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TRACK ENGAGEMENT And Usage
across your entire portfolio.
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Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
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Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 2X your lead-to-lease conversion rate!
Request a Demo
Virtual Tour Creator
In finding interested residents for your multifamily community, you are up against some fierce competition. Today’s consumers are all starting their search online and it’s easier than ever for them to actively look at every option within a specific area.
So, how can you make your community stand out amongst the crowd? A purpose-built virtual tour creator can definitely help. Virtuals tours are able to put a prospective resident right in the middle of the action to show them what they want to see, when they want to see it. Today’s virtual touring technology, like Realync, can allow them to tour your community in real-time via a live video tour and discover just why your apartments are a cut above the rest, or tour it on their own time by watching a playlist of videos showcasing all available units, the amenities, and more.
Not all virtual tour creators are made equal though. Flashy overly-produced 3D or 360 virtual tours distract from what consumers actually want to see and typically are not feasible to produce for every single floor plan or unit. Along the same lines, in-person walkthroughs are increasingly less desired by consumers as well with 14% of renters no longer even wanting to visit a property in person anymore before renting.
Thankfully, there’s a middle ground do-it-yourself virtual tour creator that has proven to be exactly what consumers are seeking and desiring when it comes to experiencing and touring an apartment community. This option? Video leasing. Multifamily’s only video leasing solution, Realync, empowers onsite teams to create the perfect virtual tour of their property to post and share with prospective residents that showcases their space in a true light. Realync pre-recorded tours are meant to be real, raw, and transparent, showing the consumer exactly what they want to see in the space. Want to truly stand out from the competition? Have your leasing team host a live video tour for a prospect and be able to answer their questions and build the relationship with them while showing them the exact unit that they could be leasing. The value being driven? These apartment virtual tour options are not only affordable and DIY, but they’ve proven to increase conversion rates, decrease sales cycles, and increase sight-unseen leasing as well.
Virtual Tour Creator Software
Smartphones, tablets, and other high-tech devices may come with a fancy camera, but that does not mean they come out of the box ready to create virtual tours of your multifamily property.
To accomplish that goal, you need purpose-built virtual tour creator software designed to handle every aspect of this job. With the best virtual tour software 2019, you can use any device to capture the magic of your apartment units with just a touch of the button. The virtual tour software then allows you to edit your tour, add music and voiceovers, personalization, captions, and more to create the exact experience your prospects are looking for.
Effective virtual tour software even allows you to go beyond resident acquisition to providing your current residents with all the support they need to stay satisfied. You can create welcome and move-in videos for new residents, share seasonal updates or promote resident events, reinforce community policies, and more. The best virtual tour software 2020 even allows you to create and share maintenance how-to videos that give your residents an idea of what to expect from your crew. At the end of the day, video is one of the most effective means of communication, so don’t limit your virtual tour technology to just marketing and leasing. Look for the best virtual tour creator to solve all of your property management needs.
As you create your apartment videos, you can use the virtual tour software to sort, organize, post, share, and embed your videos in any number of ways. The best virtual tour software will be on that is purpose-built for multifamily communities and that integrates into your existing platforms and processes. Your efforts will easily turn an ordinary video into powerful visuals that speak to the needs of all your prospective and current residents.
How to Make a Virtual Tour with iPhone
You simply will not believe how easy it is to learn how to make a virtual tour with an iPhone, as long as you have Realync leading the way, that is.
With this virtual tour creator software, you can easily move through the steps involved in creating informative videos of your units and community. Designed specifically for multifamily communities, Realync’s software makes quick work of your virtual tour creation needs.
All you have to do is download and install the software on your iPhone and get to work—after going through on-site training with the Realync team that is.
After that, the Realync app walks you through the creation process step by step, helping you create attractive videos each and every time. You have the choice between hosting live video tours to share your community in real-time or creating pre-recorded videos that can be edited for later sharing with prospects. The software also allows you to add captions, voice-overs, and other elements that speak directly to your current and prospective residents, so even the pre-recorded videos can be personalized and differentiate your property from the rest.
Once you have your content created, simply save your virtual tours in the cloud and share them to your heart’s content. You can also embed the tours on your website and post them on social media to drive interest and engagement. Then, stay on top of the performance of your tours by reviewing the analytics on shares, views and more, giving you even more of an edge against the competition to know just how your prospects are (or aren’t) engaging with your content.
VR Tour Creator
Although they are built for complete immersion, VR tours tend to take residents out of the experience, as they are often heavy-handed in the editing. People want to feel like the tour provides a realistic representation of the unit they are seeking to rent, making them feel like they are right there in the unit.
Instead, most VR tours look more photoshopped and fabricated than not, which gives people the feeling that things are not as they seem. And once that occurs, they are much less likely to commit to a sight-unseen lease and will likely have more questions than answers.
But with a DIY virtual tour creator, leasing professionals can give their prospects the realistic look and feel that a virtual reality tour creator cannot seem to achieve. As leasing agents use virtual touring software to go beyond what the VR maker can achieve, they find that they are better able to better qualify residents and boost their conversion rates as a result.
Purpose-built apartment touring software also transcends VR tour software in its ability to provide prospective residents with an inside look at your property – the amenities, all floor plans, the surrounding neighborhood, and more. Prospects can then achieve true peace of mind in signing a lease sight-unseen knowing that they’ve actually gotten the full picture of where they will be living. So instead of investing the time and energy in a virtual reality tour maker, do yourself a favor and check out the virtual tour creator software offered by Realync.
360 Tour Creator
In recent years, 360 tour creator software has grown in popularity with many multifamily communities offering these experiences on their property websites.
Even though this software provides a 360 tour view of each unit and sometimes the apartment grounds and amenities, it is failing to hit the mark in attracting and retaining prospective residents.
Instead, it leaves much to be desired as residents strive to catch a realistic view of the property at hand. The 360 virtual tour tends to distort the view of the rental unit and fails to make residents feel like they are actually there. Instead of seeing a video of their surroundings, all viewers can do is turn the picture around and around. With that, their attempts to get a feel for the rental unit and apartment community fail to resonate, putting them back to square one.
Worse yet, having to create a 360 virtual tour can take immense resources without providing the results you seek. You may even waste time looking into how to make a 360 virtual tour free without any luck. That’s because the free tour creation software on the market today provides very little value for the end user and is ultimately difficult to navigate. Luckily, you have Realync on your side, providing the virtual tour creator software that is both easy to use and results-oriented.
Google VR Tour Creator
In an effort to support the endeavors of property managers everywhere, Google has rolled out their virtual tour creator to the masses. This Google virtual tour software gives you the chance to create an immersive 360-degree view of your units and grounds for rental properties of all kinds.
Unfortunately, for multifamily residences, the Google VR tour creator leaves far too much on the table, making it a poor choice for apartment tours. Many of the Google virtual tour examples feel heavily-edited and that only serves to make people feel like it is a fabricated experience. They’re also limited on where they can be posted and shared. For that reason, a Google VR tour or 360 view does very little to encourage true lead generation, qualification, or conversion.
Instead, consumers need to see a real, unfiltered view of the apartment units and grounds as well as a close look at all the amenities you have to offer. The Google virtual tour software also does very little to support your current residents in remaining satisfied with their rental properties as it truly is just a top of funnel marketing tool. Thankfully, you can rely on the virtual tour creator software from Realync to speak to the needs of your current and prospective residents. The software goes well above and beyond what Google can offer, ensuring you can achieve fast lead-to-lease times across the board.
Free Virtual Tour Creator
When learning about how virtual tour creators work, free options can provide some value. But when it comes to creating virtual tours to share with prospective and current residents, the free options tend to fall short again and again.
Free and open source virtual tour software lacks the functionality and support offered with paid versions, leaving you very much on your own in making it work and no enterprise-level integrations or functionality.
Without the right functions, free virtual tour creator software will leave you working much harder than necessary to achieve your desired results. In many cases, the free virtual tour app eats up time and resources without ever creating tours that engage with residents in a meaningful way. Their hosting programs can glitch out as well, leaving you without any sign of your hard work and time spent trying to create attractive virtual tours.
So instead of betting on free virtual tour hosting and app options, you can invest in software from Realync to create your perfect tours for sharing live and later on. You can then use your creations to attract people to your multi-family rental properties and keep them satisfied with their rental experience year after year. So, sign up for a demo today and get started creating virtual tours on any device, anywhere, anytime.
