The world of real estate has changed significantly during the past few years. In the past, prospects looking for a new home or apartment would visit the property in person. Now, thanks to digital advancements, individuals and families who are looking for a new home often begin, and sometimes even end, their search on the internet. For this reason, it is critical for multifamily communities to invest in tools, such as virtual tour software, to make connections with prospective residents in order to sign leases.
Today, there are many video leasing and virtual leasing solutions that range in price, effectiveness, and functionality. Property managers and leasing agents need to invest in the top virtual tour software on the market. Outstanding virtual tour software helps leasing agents make a personalized connection with prospective residents that will expedite the leasing process. While some software boasts virtual tour functionality, including some free options, very few software packages enable leasing agents to develop a strong, personal connection with prospective residents which is crucial to increase conversion rates and occupancy rates to above 90 percent. Invest wisely, but never skimp on the personal relationship that the right virtual tour software brings.
Once property managers determine and implement a virtual tour software, it is important to know how to make a virtual tour for real estate. There are some virtual tour software packages that will require advanced technology professionals to leverage these tools efficiently; however, there are virtual tour software packages, such as Realync, that allow property managers to make a professional tour with just an iPhone and application. From the Realync app, leasing agents take and edit video footage then post it directly to the website, social media account, or send directly to a prospect. It is even possible to add captions and subtitles. With the growing ease and flexibility, virtual tour software has risen in popularity, allowing leasing agents to expand their pools of prospective residents and fill vacancies much more quickly.