What Is The Top Virtual Tour Software For Multifamily?

Top Virtual Tour Software

The world of real estate has changed significantly during the past few years. In the past, prospects looking for a new home or apartment would visit the property in person. Now, thanks to digital advancements, individuals and families who are looking for a new home often begin, and sometimes even end, their search on the internet. For this reason, it is critical for multifamily communities to invest in tools, such as virtual tour software, to make connections with prospective residents in order to sign leases.

Today, there are many video leasing and virtual leasing solutions that range in price, effectiveness, and functionality. Property managers and leasing agents need to invest in the top virtual tour software on the market. Outstanding virtual tour software helps leasing agents make a personalized connection with prospective residents that will expedite the leasing process. While some software boasts virtual tour functionality, including some free options, very few software packages enable leasing agents to develop a strong, personal connection with prospective residents which is crucial to increase conversion rates and occupancy rates to above 90 percent. Invest wisely, but never skimp on the personal relationship that the right virtual tour software brings.

Once property managers determine and implement a virtual tour software, it is important to know how to make a virtual tour for real estate. There are some virtual tour software packages that will require advanced technology professionals to leverage these tools efficiently; however, there are virtual tour software packages, such as Realync, that allow property managers to make a professional tour with just an iPhone and application. From the Realync app, leasing agents take and edit video footage then post it directly to the website, social media account, or send directly to a prospect. It is even possible to add captions and subtitles. With the growing ease and flexibility, virtual tour software has risen in popularity, allowing leasing agents to expand their pools of prospective residents and fill vacancies much more quickly.

3D Virtual Tour

Besides virtual tour software, 3d virtual tour software platforms have also grown in popularity. 3D virtual tour software is designed to provide viewers with a 3D representation of what their vacant unit may look like. While this technology has proven successful in the video game industry, there is doubt around whether or not 3D virtual tours real estate are a strong way to convert leases. In general, a 3D virtual tour camera is great for providing videos that target those at the top of the sales funnel and increase website traffic for the multifamily property. On the other hand, they are not great for converting prospective residents at the bottom of the sales funnel.

Once prospective residents are at the bottom of the sales funnel, they look for more personalization than what 3D virtual tour software provides. 3D virtual tour software only provides a 3D representation of a vacant unit. When prospective residents are trying to make that final decision, they aren’t looking for a 3D representation of what their apartment or condo might look like. Instead, they are looking for the actual unit. They want to see what it looks like for themselves to make sure that is where they want to live. In this manner, 3D virtual tour services might not be the best choice for those who are closer to the bottom of the funnel.