Pros of Real Estate Virtual Tour Pricing
Real estate virtual tour pricings vary. Each company has a different pricing structure so the best advice we can offer is to visit the vendor-of-choice’s website or schedule a call. It could be anywhere from a free plan to a plan that exceeds $1,000 and everything in between.
Continue reading below to learn more about how an all-in-one virtual touring app can help leasing teams save time. Want to learn how you can turn leads-to-leases sight unseen? Subscribe to the Realync newsletter to learn more!
Real Estate Virtual Tour Pricing
The real estate and property management industries haven’t always been at the cutting edge of technology. However, the good news for multifamily professionals is that ‘cutting edge’ no longer means high-tech, complicated, and expensive. What’s the new future of showcasing and touring multifamily properties to interested and curious prospective residents? Believe it or not, it is do-it-yourself, raw, transparent video recordings and live video. When combined with leasing agents on hand to answer questions, this medium of communication creates a highly effective strategy for onsite teams.
So what’s behind the ‘real,’ ‘raw,’ and ‘live’ trend? The real estate market has been flooded with waves of virtual tool technology from 360 tours to 3D tours to drone tours and more. Why? Customers are burned out on static images and flashy tech. They respond to the personal touch and a more interactive experience while exploring properties whenever from wherever.
Realync is designed to take advantage of these timeless real estate trends with showcasing properties, but is built to meet the market needs of today and give people what they want. This is in contrast to fancy gadgets that make a splash and then sink immediately due to poor sales. At Realync, we focus on streamlining the user experience for the leasing agents as well as the prospects receiving the tours.
When you are using Realync’s products, technology, and services, you will immediately notice a number of differences and benefits. Your communities will likely reach their desired occupancy much faster than when you use outdated strategies and overpriced tech. You will likely also see a higher percentage of your leads actually converting and a higher percentage converting without stepping foot on the property beforehand. Because of Realync’s mix of seamless, new technology and tried-and-true methods, we create a highly effective property viewing experience. We stand by our methods; our stats prove their effectiveness.
One recurring headache in the real estate market is the age-old question of how much to charge for a virtual tour. In the rest of this article, we will discuss how our technology will keep your costs down while improving prospect interaction. This is in contrast with other technologies which are expensive, oftentimes confusing and complex to operate, and worst of all: ineffective.
Real Estate Photography Packages
Still photography is a vital part of any marketing and leasing strategy for multifamily communities. In many cases, buyers and renters are first attracted due to an appealing image. these photos may be on a flier, in a magazine, in an online ad, or run across while browsing online listings.
Considering this is the first impression that many prospective residents may have of the property, it’s worthwhile to invest a little here. Make sure you get real estate photography packages from an experienced source! Commercial real estate photography pricing often comes in several tiers depending on the number of images and complexity of the job. This lets you choose what you need for a price you can typically live with.
Once upon a time, clients might only have had these images to go on. Over the years, photos have become higher resolution and more sophisticated. This progress was reflected in real estate photography pricing in 2019. However, photographs have specific limitations. They are not interactive, so if a client wants more information or a closer look at something, they are out of luck.
Virtual tours claimed to solve this problem by letting people zoom in and out and virtually ‘walk’ around the unit or property. However, traditional virtual tours fall short in several ways. Even expensive technology cannot provide a lot of detail. Unique features and other quality information about the property may not be represented and the little details of being able to see in the closet or look left off the balcony to experience the view are still gaps.
A live video conducted by a leasing agent can solve this problem. It encourages interaction as prospective renters ask their questions and to see the details that they care about in real-time. This interactivity can not only build excitement and interest with prospective residents, but allows the leasing agent hosting it to establish a relationship in the process as well. Live video is also reassuring. It lets people know that they’re seeing the real deal, no careful angles or Photoshop involved.
So what about real estate photography near me? If you’re considering professional-grade images of the property, look for an experienced agency that can provide you with a real estate photography template or pricing list. Many of the larger industry photography companies have a network of localized photographers that can save your community money by removing big travel costs or pushing out timelines trying to coordinate
Real Estate Videography Pricing
Are you considering adding real estate video packages to your virtual tour experience? You probably have some questions before making the investment. The first one is how much do real estate videos cost?
To keep it real, this is not an easy answer! A number of factors go into commercial real estate video pricing. These range from how quickly you need the real estate video to the quality of the production to the length of the video, the need for actors, how many units, and more. With so many open questions and variables for real estate video packages, make sure you discuss in detail with your provider to find the best options for your property’s needs.
In general, you may not want really high fidelity video of the property. Sure, it can sound attractive on the surface and you always want to showcase your community in its best light, but high fidelity videos bring several problems. First of all, the equipment to capture these images is more expensive. This will be reflected in your real estate video price list. Another issue with high fidelity is that it is not necessarily helpful in connecting prospective renters to the right property. High fidelity video of the area may be a great marketing piece sitting on your property website, but will likely be just that…an attractive property video that sits on the website.
Fortunately, there is another solution: DIY video walkthroughs. The keyword with those video walkthroughs is DIY or do-it-yourself. DIY video walkthrough real estate pricing is not just a fraction of the cost of high-quality production videos but is also just as, if not more, effective and appealing to a wide range of prospective residents.
Unlike unnecessarily expensive and complicated high production video, live and DIY video lets buyers and renters focus on the areas they are interested in and see the full story. If this video is associated with a leasing agent at the property, they will be able to answer any questions that the prospect may have, personalize the videos to that prospect’s needs and desires, and do it all via a cloud-based, Fair Housing compliant platform. This type of real estate video content lets your onsite team seize the moment of a prospective buyer or renter’s interest and streamline the entire touring process. Interactivity can go a long way to closing a prospect and improving confidence in the leasing agent and property manager at the same time.
The property video cost goes well beyond the creation of the content as well. Video is about building a connection between prospect and property. Video is about staying compliant with local and national fair housing laws. Video is about showcasing your space in a real, raw, transparent way. Video is a critical part of reaching the widest possible customer base. At Realync, we offer competitive real estate videography pricing with our cloud-based, DIY video leasing solution. This lets you leverage video at your properties inexpensively and effectively, and compliantly.
Like we said earlier, it isn’t about the shiniest and most expensive new technology anymore. It’s about the technology that customers connect with. And in today’s market, nothing is connecting more than ‘real’.
Drone Real Estate Packages
What else can you do to make your community stand out? Real estate drone photography is trendy, but often not used properly. Drone real estate packages vary depending on the property. They often include video and static shots from a variety of angles and heights.
At its best, searching for real estate drone photography near me will allow you to find a local professional that will be able to show off your property in a new light and, literally, from a new angle. One nice thing about drone images or video is that it also showcases the property in its surroundings. This is useful if you have attractive features such as parks nearby. However, drone photography is ineffective as a primary selling strategy. It is best used in addition to other, proven strategies such as live or DIY videography.
Real Estate 360 Photography Pricing
360 technology, 360 real estate photography, and 360 virtual tour are other common virtual tours in multifamily.
Did you know Realync launched its Real360 Virtual Tour Suite? It combines 360 videos and 360 click-through tour technology. It’s a part of our Realync studios offering.
If you want to include 360 tours in your overall leasing strategy, look at Real360 for 360 photography pricing. There are some DIY camera options that now work with smartphones or tablets, and it’s unlikely that 360 photography will have as much ROI potential as other strategies.
One thing to consider if you are going to invest in 360 real estate photography is Google 360. The integration to Google Earth and Google indoor street view makes using Google’s 360 photo an integrated and realistic experience for prospective renters. The experience still can only go so far ‘into’ your community but is at least proven to be valuable if you have retail space or commercial spaces as part of your mixed-use development.
3D Real Estate Photography
What about 3D real estate photography? This is another high-tech real estate tour. 3D real estate photography helps renters tour your property from the comfort of their homes. Buyers or renters may be able to ‘walk around’ the property and see it in three dimensions instead of flat images.
Remember that nothing beats the personal touch a leasing agent adds during a live video tour. With virtual tours, it’s important to provide a ‘real’ and ‘transparent’ look of your property to prospective renters. If you want to experiment with virtual tours, try out Realync’s immersive, 360-degree virtual tour suite!
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo