That is not an easy answer! A number of factors go into commercial real estate video pricing. These range from quickly you need the real estate video to the quality of the production to the length of the video, the need for actors, how many units, and more. With so many open questions and variables for real estate video packages, make sure you discuss in detail with your provider to find the best options for your property’s needs.
In general, you may not want really high fidelity video of the property. Sure, it can sound attractive on the surface and you always want to showcase your community in its best light, but high fidelity videos bring several problems. First of all, the equipment to capture these images is more expensive. This will be reflected in your real estate video price list. Another issue with high fidelity is that it is not necessarily helpful in connecting prospective residents to the right property. High fidelity video of the area may be a great marketing piece sitting on your property website, but will likely be just that…an attractive property video that sits on the website.
Fortunately, there is another solution: DIY video walkthroughs. The keyword with those video walkthroughs is DIY or do-it-yourself. DIY video walkthrough real estate pricing is not just a fraction of the cost of high-quality production videos but is also just as, if not more, effective and appealing to a wide range of prospective residents.
Unlike unnecessarily expensive and complicated high production video, live and DIY video lets buyers and renters focus on the areas they are interested in and see the full story. If this video is associated with a leasing agent at the property, they will be able to answer any questions that the prospect may have, personalize the videos to that prospect’s needs and desires, and do it all via a cloud-based, Fair Housing compliant platform. This type of real estate video content lets your onsite team seize the moment of a prospective buyer or renter’s interest and streamline the entire touring process. Interactivity can go a long way to closing a prospect and improving confidence in the leasing agent and property manager at the same time.
The property video cost goes well beyond the creation of the content as well. Video is about building a connection between prospect and property. Video is about staying compliant with local and national fair housing laws. Video is about showcasing your space in a real, raw, transparent way. Video is a critical part of reaching the widest possible customer base. At Realync, we offer competitive real estate videography pricing with our cloud-based, DIY video leasing solution. This lets you leverage video at your properties inexpensively and effectively, and compliantly.
Like we said earlier, it isn’t about the shiniest and most expensive new technology anymore. It’s about the technology that customers connect with. And in today’s market, nothing is connecting more than ‘real’.