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There is never a shortage of need for apartment marketing ideas to improve resident engagement. Now, perhaps more than ever, multifamily communities need to keep their residents engaged and happy. Between social distancing and quarantine related to the COVID-19 pandemic, many people are working, sitting…and just being…at home. For your residents, that can mean increased […]

Creating effective apartment marketing strategies for 2021 budget season is quite the complicated topic that can easily become overwhelming. You’re being asked to look into the future and make decisions that can have a long-term impact on your community’s bottom line. And, unless you have a crystal ball, none of us have mastered that. Building […]

We’ve all seen them. Sweeping video views of multifamily properties with perfectly curated lighting and images photoshopped to perfection. If that’s what you’re looking at, it can be easy to think you will never have the time, talent, or energy to learn how to shoot real estate video on your own. Want some good news? […]

By now, we all know just how critical having real estate video tours and equipping your team for virtual leasing is. It’s an absolute must have for any multifamily property’s leasing plan. But, one thing that’s shown true is just how important personalization is with these video tours and virtual leasing efforts. And in order […]

What kind of signals is your virtual tour software sending out to your prospective residents? Is it good? Bad? Neutral? Probably a question you haven’t really considered yet.  Thinking about technology as signaling something to prospective residents can be a little tricky to wrap our minds around. But, everything on your website, every interaction you […]

The way we interact with each other in the world has changed. We can no longer do business as usual. Across industries we have found new and unique ways to do business. For multifamily real estate, that new normal must include learning how to create a virtual tour and how to effectively implement, support, and […]

Apartment marketing is a tricky beast. There are an enormous number of marketing tactics at your disposal. So, how do you know which ones will work? Which will attract the most qualified prospects into the welcoming arms of your leasing team? Those questions get a little trickier when you’re working to get those leases signed sight-unseen. […]

Finding the best apartment marketing strategies for today’s market conditions can be rather…tricky. No longer do you just need to consider your prospective resident’s needs, behaviors, goals, desires, search behaviors, and more, but now you add on the constraints and changes in behavior as a result of a global pandemic and it can feel like […]

“How did this happen?” “How can we be ready next time?” “What should we have done?” In the wake of a major crisis like COVID-19, there seems to be more questions than answers. While those of us in real estate are used to an ever-changing environment, this is unlike anything we’ve faced. So, while we […]