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The standard apartment tour has certainly been through a transformation over the last decade. Things have changed and evolved as the needs of the multifamily industry’s prospective residents have changed and evolved. We’ve seen the tried and true in-person tour change to virtual and certain types of virtual tours be dethroned by the live tour. […]

For property management teams, investing in virtual tour software isn’t a question of if they should have it, it’s a question of what kind. Apartment marketing experts constantly tout the benefits of video marketing for the industry and the benefits of having quality rich media content showcasing your multifamily communities is now abundantly well known. […]

In today’s market, creative real estate videos are a must to set your multifamily property apart from all the rest. But, before you start searching for expensive real estate video marketing services and videography companies, you should know that you can actually easily learn how to make real estate videos on your own. First of […]

Creative real estate video ideas can be a great way to increase engagement. For both prospective and current residents, video is the best way to draw them in and keep them interested and engaged. Twitter research shows that people retain 90% of a message when they view it in video versus just 10% when reading […]

If you are looking to close more leasing deals – and who isn’t?! – the answer may be found somewhere you aren’t currently looking — with a virtual apartment tour. The key to success? Making sure you’re creating the right kind of virtual tour – the kind that turns prospect to resident.  Let’s start with […]

Creating an apartment tour that really pops and wows prospective residents is difficult. It’s made even harder if that apartment is on the, well, tinier side.  Add to that the fact that more and more people are moving to different cities than ever before and always have busy schedules, and it makes it rather hard […]

In today’s world, if you don’t grab an audience’s attention quick, you’ll never get it. The average attention span of a Millennial is a whopping 12 seconds. For Gen Z it’s even lower — just 8 seconds! The importance of capturing a prospective resident’s attention within those first 8-12 seconds cannot be understated.  So how […]

Marketing in the multifamily space is tougher than ever before. That’s why you need video to help your community stand out. Nothing has proven more valuable to both generating and converting leads online than video. But, to get the video content that will move your bottom line, you need the right virtual tour software or […]

Video is king in the multifamily marketing world. We all know that by now. There’s no sign of that need slowing down in the future, so we have to be forward thinking in our video marketing. For 2020, that means continuing with live virtual tours.  Today’s prospective renters and buyers want to be able to […]