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Nearly everyone working in multifamily has either seen or created a virtual tour that just didn’t quite hit the mark. It felt too…produced. Maybe it didn’t show the parts of the property the prospect really wanted to see. Or it was far too expensive an effort to not 100% hit the mark. Or, and this […]

Today’s multifamily market is constantly evolving. Because of that, the qualities of a good leasing agent must also constantly evolve and change, staying up-to-date on both consumer and industry trends. Both current and prospective residents need to trust that their leasing agents and property management teams are working with and for them. Whether it’s during […]

Spring is finally here! People are putting away snow boots and heavy coats for light jackets and sunglasses. While flowers and plants are beginning to grow again, Spring can also be a time of growing your multifamily community’s bottom line. To do that, start thinking of ways to put a refresh on your apartment marketing […]

Multifamily marketers are busy. Onsite teams are busy. Everyone in multifamily is busy. They are managing budgets, determining advertising directions, building reports, leading teams, managing residents, plus a million other things. Staying on top of apartment marketing trends can fall off the plate pretty easily. However, developing apartment marketing strategies that include the more effective […]

In the life of every multifamily community, there are seasons and cycles where the community will be looking for ways to increase occupancy. Filling units is critical to the success and profitability of the community. Not only do higher occupancy rates improve the community’s financial bottom line, but it also boosts reputation and gives a […]

We get it… “Realync” is not a naturally intuitive word. And when heard verbally, spelling it correctly is likely not going to happen. Just for kicks, here is our Webster Dictionary definition of Realync, including the phonetic spelling: REALYNC /real-link/ Multifamily’s only cloud-based, Fair Housing compliant video leasing and engagement solution! If how to spell our […]

Every week, or even everyday, it’s the same thing. Unit 4B has a plumbing issue. Then, Unit 3D is locked out…again. Oh. And Unit 2A thinks their air conditioning unit is broken. But, that’s not all. The maintenance crew needs to discuss a problem with the pool and the leasing office team is looking to […]

Today, it seems like everyone wants the latest and greatest technology. Whatever seems like the flashiest and the most innovative must be the most effective, right? Take 3D virtual tours in the multifamily industry. These virtual tours for real estate properties are billed as the most up-to-date technology available and also claim to be the […]

When someone decides they are ready to move, they generally have a few reasons why. A new job, new roommates, upgrading to a bigger or nicer place, or just moving out on their own for the first time. The reasons are many, but also very much influence the specifics of each individual’s apartment checklist and […]