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In any competitive industry, it’s critical to keep up with all of the latest trends, news, stories, and changes impacting your daily role, technology, clientele, and future. These news sources can not only provide key updates helping you from falling behind, but can also help you get and stay ahead of the competition as well. […]

In today’s ultra-competitive multifamily industry, it’s impossible to keep every resident living in an apartment community forever. Some move out of the area, some decide it’s time to buy a home, and others just have their circumstances change. But, even with all of those variables, apartment resident retention is still a critical part of property […]

Converting a lead to a lease is by far one of the most difficult, but ultimately most rewarding, tasks for a property management team. A positive lead to lease rate means having a higher number of people actually lease an apartment compared to those that don’t – basically, how good is the team at getting […]

To stay competitive in today’s workforce, employees across all industries need to continuously work to improve and better their skills. And that is especially true for anyone in the evolving world of asset management, be it multifamily asset management or other real estate asset management. The goal of these real estate community team members is […]

There is no one-size-fits-all when it comes to affordable property management companies or property management fees. Most of the time, the property management fees depend on the scope of work they are expected to perform. Will they be assisting with evaluation and rental cost determination? Or will they be assisting with the marketing costs and […]

A new generation of student is working their way through the education system – Generation Z. The Gen Z demographic comes just after Millennials and is born from 2001 to current day. They are already over 25% of the US population and, by 2020, will account for a third of the US population while overtaking Millennials as […]

When most multifamily professionals hear video, they typically first think of marketing. It’s the known association that video is a marketing tool and makes sense why that’s where people’s minds would go first. And, by now, most communities and multifamily professionals are well versed on the power of video for those marketing efforts — especially […]

We’ve all heard that a picture is worth a thousand words. Well, if that’s true, how much would a video be worth? According to Forrester researchers, a single minute of video is worth about 1.8 million words. And all of those minutes of video can add up big time for marketers to the tune of 49% faster revenue […]

The way consumers interact with brands today is drastically different than the way it used to be. And that shift is due in large part to technology. Digital interfaces, online communication, and accessibility to brands via digital channels, is extremely important to consumers regardless of industry. However, at the end of the day, nothing really […]