All Tips

The ease and accessibility of creating online videos has made them a must for nearly every real estate professional or property manager. For multifamily communities in particular, where the competition is fierce, they are an even more indispensable marketing tool. The good news is that creating great videos doesn’t have to involve a massive production […]

The only constant in the social media industry is change. Year after year, the number of platforms increase and the way they are used changes and evolves. Because technology is moving quicker than ever, every industry needs to stay on the cutting edge or risk being seen as dated – and not in the cool […]

Think about the very best online videos out there. For the most part, they will have something in common. Outside of great content, they have a really solid soundtrack. When creating videos, particularly for marketing, they should be as compelling as possible. Even when just adding a lead in and a closer, using music can […]

No one has a perfect life. Regardless of what the carefully curated photos and videos on Instagram and Facebook want people to believe, life is real. And real can mean imperfectly perfect. More and more people, particularly those in the Generation Z (Gen Z) and Millennial demographic, have a strong desire to see more the […]

Today’s buyers and renters value the “realness” of video more than ever. Not only that, they also want these videos to be accessible and easy to find, especially through social media channels. But how can a leasing agent with no videography experience create these types of videos that will resonate with their prospects? Easily! Creating […]

As the world becomes more and more digital, multifamily companies (and marketers!) are working to find new and more interesting ways to stand out in an increasingly online world. And no method has shown to be as personal, as engaging, and as successful, as video. Each day, across Facebook, Snapchat and YouTube alone, consumers chalk […]

For today’s multifamily industry, the competition has never been stiffer. New developments have cranes spotting skylines across the country and rental supply has been sharply on a rise. However, despite increased supply, there is also increased demand with more consumers renting than ever before. The opportunity for multifamily professionals has never been more better. Similarly, […]

Trying to purchase something that you cannot physically be in person to touch, feel and experience is a tough experience and one that many people shy away from when it comes to bigger purchases. Often-times there is not a single bigger decision to be made than “where am I going to live”. And trying to […]

Buy a newspaper ad. Find space in a magazine. Host an open house or two on the weekends. Put some flyers or business cards in popular coffee spots in the neighborhood. Make sure the community is listed on popular multifamily websites. Sound familiar? These are some of the most common ways multifamily communities are and […]