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Talented on-site leasing teams are worth more than their weight in gold. They connect with residents, solve problems—often before they even BECOME real problems—and keep the communities running at a productive, profitable, and happy hum. However, even the very best on-site teams can leave gaps and holes and opportunities for mistakes, imperfections, and inconsistencies to […]

Read any article about marketing trends, best ways to reach target audiences, or differentiating from the competition and video is the one thing they will nearly all have in common. And for good reason – video works! It can be one of the best and simplest weapons for marketers to deploy. However, before jumping on […]

Video is no longer ‘the new thing’ — it is the thing. As nearly every marketing article over the last few years has touted, video is a critical way to reach your target audiences, connect with them, and convert them. And it’s here to stay. For multifamily companies, the power of video is, in some ways, […]

In the highly competitive world of multifamily real estate, owners, managers, and leasing teams need to do everything they can to stand out. There have been countless articles produced about oversupply, increased competition, and a highly competitive renter market. Add on top of that the increasing complexity of reaching and garnering the interest of today’s […]

Time and again, we have shared how important video is to multifamily marketing and leasing efforts — even resident engagement. It is one of the most effective and easiest ways to draw in qualified leads, convert said leads, and keep them happy as residents. But, for many leasing and marketing teams, a large video production […]

A leasing agent pulls out their phone to film a video tour for a prospective resident only to be hit with a message that their phone is out of storage. Another agent is about to send the perfect community overview video to an anxious prospect…but the file is too big to send. Another property manager […]

It’s pretty clear that video can be a dream for today’s marketers. It’s easy to use, simple to produce and, well, it works. As in – it REALLY works. 78% of people watch videos online every week and 55% every single day. Add to that the fact that viewers retain 95% of a message when […]

Video is no longer the future for real estate – it is the NOW for real estate. If video isn’t a regular part of the marketing plan for your multifamily community, you are already behind and risk being completely lost in the shuffle.  It’s true that video can be intimidating, just like anything new. But […]

Want to know what is at the top of nearly every single list for 2018 marketing and social media trends? It isn’t some brand new, flashy technology. And it probably doesn’t come as a huge surprise – particularly for the tech-savvy readers of this blog. When it comes to 2018 digital trends, video is at […]