All Tips

Finding engaging and innovative apartment marketing ideas to make your property stand out can be a struggle in today’s saturated marketplace. And finding great lease up marketing ideas can be even trickier for a variety of reasons. First, let’s take a closer look at what a lease up period is and how to market it.  […]

Multifamily budget season is upon us! All over, multifamily communities and corporate teams are planning for their next year’s budgets and expenses – trying to anticipate and account for every dollar. But, while the planning is happening now, this budget will be in effect for a full calendar year. Meaning, the plans being set right […]

We all know that video is one of the most widely used means of communication for both work and personal life. Take 5 seconds to browse social media and it’s a fair guess that 90% of the content you come across will be video. And the majority of those videos will have likely been shot […]

The beautiful, warm summer months are upon us! That means a whole new crop of prospective residents graduating from college and looking for housing, and the residents that are on that 12 month leasing schedule that are also renewing their leases or looking for new places at the exact same time. And to get those […]

When creating video tours for a multifamily community, a real estate virtual tour camera is a must have. Right? Or is it?  Before you run out and buy an expensive, 3D camera or even a pricey DSLR with all the bells and whistles, take a quick pause. We’re here to tell you that there’s actually […]

When it comes to needing new multifamily communities, the market shows no signs of slowing down. Despite over 427,000 new apartments being built in 2018, there is still a gap and need for over 4.6 million new apartments by 2030. That means there will be no slowing of new construction, and continued growth of competition […]

What is the critical factor for the success of a multifamily community? Occupancy rates! Occupancy is always on the minds of today’s multifamily professionals and has such a constant focus because that really is the determining factor on how successful your community is, how quickly, and for how long. There are a myriad of measurable factors […]

Real estate video marketing is definitely a must-have these days. However, when it comes down to the nuts and bolts of how to make a real estate video tour high quality and professional, without the added expense, things can be challenging. When most people think of live videos or DIY video created on an iPhone, […]

Take one look at today’s multifamily professionals and you quickly realize one thing — they don’t have the luxury of time. From property management to marketing to maintenance, if something isn’t quick and effective, it’s not going to work for them. The market moves far too fast for slow and complicated.  When it comes to […]