Real estate video marketing is definitely a must-have these days. However, when it comes down to the nuts and bolts of how to make a real estate video tour high quality and professional, without the added expense, things can be challenging.
When most people think of live videos or DIY video created on an iPhone, they often think shaky or blurry, amateur looking shoots. The good news is that with the right real estate video tips and equipment, creating and hosting professional video tours can become a reality for your multifamily community and team. Here are a few of our favorite tips and equipment to help you go from amateur to pro in no time.
Knowing How to Shoot Real Estate Video
Shooting a multifamily unit can be tricky. How should you show the hallway? What’s the best way to showcase a patio or balcony? And how in the world do you avoid showing yourself in the mirror in the bathroom? Well, first thing first – the entry. You should start outside the unit to capture the front door and unit number, then slowly walk into the unit. This shows your viewers what it’d be like walking into their future home. For the other rooms, be sure to pan across the entire space of each room to showcase the full area, but be sure to pan slowly. If you’re speaking on the video, your tone and verbiage reflects the vibe you’re looking to create, so pay special attention to your tone and inflections.
Having the Right Equipment
One of the many reasons live video tours are so successful is that they are real and transparent, but they are also easy and affordable to host. Even so, there is no reason not to up the ante and provide the highest quality video experience possible. With a few quick add-ons to your mobile device, any multifamily professional can produce a quality video, whether live or recorded.
Here are a few of our favorites for real estate video equipment that can really raise the bar on the quality of video you produce:
- Mic – While iPhones are great in terms of camera quality, the mic can only do so much. If you plan to host live tours and hold a conversation with your prospect, having a quality external mic is a necessity. Using an external microphone will exponentially increase the quality of audio captured whether it’s you speaking or someone else in front of the camera. If you’re in the market, the iRig Lav Mic is a current favorite. It’s simple, compact, captures quality audio, and plays well in conjunction with other accessories being used on a mobile device simultaneously.
- Wide Angle Lens – When it comes to the basics of how to make a real estate video tour, capturing the space and showcasing the full dimensions and flow is critical. And the best lens for real estate video in that respect is a wide angle lens. Wide angle lenses provide a much improved viewing area with zero bending or fisheye on the image. We’re especially fans of the Pixter wide angle lenses. They are universal across any device because of the clip setup for the lens. Leasing agents can use it with any iPhone model or iPad instead of needing a special lens for each.
- Anti-shake Device – One of the major complaints with DIY and live video is the stability of the mobile device while recording. Simply walking and holding the device while recording, even with the most stable hand, can still result in shaky footage. The good news is that new, battery operated anti-shake gimbals are designed to fix just that. These mounts produce production-quality anti-shake and can rocket the quality of your videos to the next level. These pieces are truly a must have for creating polished videos on your own. Our current recommendation? The DJI Osmi 2.
While the best equipment and all the how-to sheets are great, a big reason why live and personalized video tours work best is because they allow for personalization. So, before filming even begins, think about the conversations or input you’ve had from the prospective resident. What are they interested int? What about the unit or the community will be the thing to really sell them on? Even the best real estate video ideas won’t do the trick unless you’re giving that specific person what they want to see and know about.
And there you have it! With a few quick equipment upgrades and some recording tips, you’ll have professional looking real estate video tours in no time!
Want to learn more? Email firstname.lastname@example.org, we’re here to help!
Until next time…keep it real!