Free Toolkit: Apartment Marketing Strategies for Video Tours
Inside the Toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
Apartment Marketing Strategies for Video
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Apartment Marketing Strategies
As an investor, once you put your money in real estate, you will want to get a return on investment within a specified period of time. Considering there is stiff competition in this sector and the modern customer has become more discerning, you should consider creative apartment marketing ideas to help your investment flourish and you get the desired return on your investment.
Coming up with effective apartment marketing strategies will help you engage your desired audience without wasting time or money. However, if you are to achieve your marketing goals, you should understand your target audience, their needs, and how your products will help meet those needs.
There are numerous benefits you will enjoy when you use apartment marketing companies. The marketing experts will ensure your campaigns are targeted, help you take advantage of social media, ensure you measure and track progress and ROI, make sure your website is built to convert and help you make the necessary adjustments so that your campaign is successful. Working with a reliable company or agency takes the stress off your team, allowing them to focus on closing deals and improving productivity. This will keep you ahead of the competition and help you get/keep more residents in the long run.
Coming up with the right apartment marketing strategies will also help to ensure you get more qualified residents from your apartment marketing efforts. Today, marketing apartments to millennials is different from traditional marketing of the past. In terms of online marketing, you will have to organize social media campaigns, update your website, be where they are, and provide a transparent look and feel into your space via multifamily video. Offline apartment marketing will involve holding resident events at the apartment community, sharing promotional products, staging your model units, and being an active part of the community.
Marketing Plan for Apartment Complexes
Before you start your apartment marketing campaign, you should take the time to create a comprehensive marketing plan for an apartment complex. Since every marketing campaign is designed to help achieve certain objectives, such a plan will be an opportunity to define those objectives and create a clear roadmap for achieving them. Working with marketing experts will ensure that you create realistic goals that can deliver the desired results within the set time period.
A good rental property marketing plan should be a strategic document that lets you identify your target market and how the apartments will address their needs, identify your competitors’ strengths and weaknesses, position your brand to appear different from competition, set measurable goals for your marketing activities and map out a strategy to reach your target audience. When there are clear objectives, every member of your team will understand what is expected of them and work towards the shared goals.
Once you have your marketing plan in place, you will be in a better position to allocate resources and budget, motivate your team, ensure better coordination, increase efficiency, and set higher performance standards. The plan will also go a long way in helping to create great marketing strategies to ensure you get the financing you need. In the end, you will minimize future uncertainties and realize a successful marketing campaign. Kindly have a look at our property management marketing plan template to get an idea of how to create multifamily marketing plans.
Apartment Complex Marketing Ideas
There is no one-size-fits-all when it comes to apartment complex marketing ideas. Leasing agents can use a variety of marketing techniques and ideas to reach their target audience and capture the attention of specific prospects. However, this will greatly depend on the demographic you are trying to target, your specific objectives, as well as what your multifamily property offers in relation to your customers’ needs.
Leasing agents can rely on both outbound and outreach marketing to get their marketing message across. Outreach marketing focuses on a human to human connection. This means that the leasing agent will have to pitch content to influential people who have a strong relationship with the target audience. The influencer will act as a bridge between the brand and target customers by promoting your content. However, it is important to come up with creative and fun outreach marketing ideas for apartments.
Outbound marketing, on the other hand, is a traditional form of marketing where a brand initiates contact with potential customers. Companies initiate conversations and send messages out to an audience. In this way, the company casts a wide net in the hope that it will gain customers by imposing the messages without knowing whether they want to receive the marketing messages. Apart from exploring apartment marketing ideas for fall, you should also ensure that the content is relevant.
There are numerous fun marketing ideas for apartments that leasing agents can use to gain the attention of their audience. These include sending holiday cards or packages to renters, filming resident testimonials for your social media sites, hosting monthly events, and sending multifamily virtual tours in follow-up emails. Creative marketing ideas for luxury apartments will help you get more residents. In the case of offline multifamily outreach marketing, you should use quality apartment marketing materials to project yourself as a professional brand.
Apartment Ads Examples
Over the past few years, the real estate market has changed in many ways. Today, technology plays an important role in how leasing agents and property managers do their work. If you are to stay ahead of the competition and attract more residents, you should consider new ways of advertising. With social media having become an online sensation, it would be necessary to explore apartment social media marketing ideas. A good number of people spend a lot of time online, with some using these social sites to learn more about the brands they want to do business with.
When it comes to multifamily property marketing, social media can be a powerful tool. The platforms can produce instant results, are easier to fine tune, promote precise targeting, and allow for quicker testing. But how do you make the most of these platforms? Some great apartment social media ideas you can try out include adding value to your posts by keeping sales-related content to a minimum, encouraging online conversations with your target audience, and ensuring transparency to build brand trust. Other apartment advertising ideas for social media are to use relevant content, quality photos, and multifamily videos to convey your message and what it is like to live at your property. Apart from using your creativity, you can search online for more apartment ads examples.
Apartment Open House Ideas
Holding an open house for a multifamily property can be challenging. However, there are several apartment open house ideas you can try out to ensure the process is a success without breaking the bank. Holding an open house remains one of the best ways to expose a listing to a wide audience. Rather than overlooking it, you should find ways to make the most out of it. You can try taking advantage of technology by using social media and other relevant apps or using purpose-built platforms like the Realync video leasing solution that allows for DIY live streaming multifamily open houses. While you may be focusing on prospective residents, you should also involve people living in your multifamily residential complex already and real estate agents to provide word-of-mouth marketing for the open house.
A good number of real estate leases and sales are as a result of attending an open house. However, it takes a great deal of work and preparation to hold a successful open house. Some of the steps you can take to ensure success include advertising the open house both online and physically around the neighborhood, preparing the premises to ensure they are presentable, and putting out the paperwork, including flyers, brochures, pamphlets, and documents pertaining to the open house. On the day of, take time to interact with visitors, greeting everyone who enters the property with a smile. Have a look at our apartment marketing ideas 2019 to increase your chances of holding a successful open house.
Apartment Marketing Slogans
When looking to attract residents to multifamily communities, you should consider using apartment marketing slogans. These are short, catchy phrases and taglines meant to grab the attention of your target audience. There are many reasons why you need to include great slogans in your marketing campaign.
A memorable slogan will help in increasing brand recognition as well as brand awareness. They will also help to customize your brand, ensuring that customers can recall the brand and build a positive attitude towards the brand. Well thought out holiday apartment marketing slogans will make your brand stand out from others, a factor that can result in increased demand for your product.
The importance of coming up with the best property management slogan cannot be denied. There are a number of things you may want to consider when selecting a slogan. It is necessary to make sure that your slogan is short and sweet, consistent with your brand, timeless, and that it can stand alone. Depending on what you offer and time of the year, you can choose pet-friendly apartment slogans, valentine’s day apartment marketing slogans, or rainy day apartment slogans. Regardless of the type of slogan you prefer, it should resonate with your target audience in order to catch their attention and generate interest.
A few examples of catchy apartment marketing slogans can help you come up with a unique tagline for your brand. ‘Love Where You Live,’ ‘Luxury is Affordable,’ and ‘Home is Where Roots Grow Deep’ are some examples that can give you direction.
How to Lease an Apartment
Every property manager or leasing agent who is keen on achieving success should have a clear understanding of how to lease an apartment. Apartment lease ups can make for a complex process, especially because it involves more parties and is all about getting as many residents as quickly as possible, but ensuring they are the right residents that will love the space and renew.
In order to ensure a successful lease up exercise, there will be a need for effective communication and sharing of information across all team members. Your lease up strategy should entail building your brand from the ground up, optimizing your website and listings, allowing people to see the community with multifamily video renderings, live virtual tours, and more, like investing in eye-catching floor plans and making them interactive. In the end, working with apartment consultants will help you remain competitive and overcome the associated challenges.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo