Free Toolkit: Apartment Marketing Strategies for Video Tours
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
Apartment Marketing Strategies for Video
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Marketing Plan for Apartment Complexes
Before you start your apartment marketing campaign, you should take time to create a comprehensive marketing plan for apartment complex.
Since every marketing campaign is designed to help achieve certain objectives, such a plan will be an opportunity to define those objectives and create a clear roadmap for achieving them. Working with marketing experts will ensure that you create realistic goals that can deliver the desired results within the set time period.
A good rental property marketing plan should be a strategic document that lets you identify your target market and how the apartments will address their needs, identify your competitors’ strengths and weaknesses, position your brand to appear different from competition, set measurable goals for your marketing activities and map out a strategy to reach your target audience. When there are clear objectives, every member of your team will understand what is expected of them and work towards the shared goals.
Once you have your marketing plan in place, you will be in a better position to allocate resources and budget, motivate your team, ensure better coordination, increase efficiency, and set higher performance standards. The plan will also go a long way in helping to create great marketing strategies to ensure you get the financing you need. In the end, you will minimize future uncertainties and realize a successful marketing campaign. Kindly have a look at our property management marketing plan template to get an idea of how to create multifamily marketing plans.
Apartment Complex Marketing Ideas
There is no one-size-fits-all when it comes to apartment complex marketing ideas.
Leasing agents can use a variety of marketing techniques and ideas to reach their target audience and capture the attention of specific prospects. However, this will greatly depend on the demographic you are trying to target, your specific objectives, as well as what your multifamily property offers in relation to your customers’ needs.
Leasing agents can rely on both outbound and outreach marketing to get their marketing message across. Outreach marketing focuses on a human to human connection. This means that the leasing agent will have to pitch content to influential people who have a strong relationship with the target audience. The influencer will act as a bridge between the brand and target customers by promoting your content. However, it is important to come up with creative and fun outreach marketing ideas for apartments.
Outbound marketing, on the other hand, is a traditional form of marketing where a brand initiates contact with potential customers. Companies initiate conversations and send messages out to an audience. In this way, the company casts a wide net in the hope that it will gain customers by imposing the messages without knowing whether they want to receive the marketing messages. Apart from exploring apartment marketing ideas for fall, you should also ensure that the content is relevant.
There are numerous fun marketing ideas for apartments that leasing agents can use to gain the attention of their audience. These include sending holiday cards or packages to renters, filming resident testimonials for your social media sites, hosting monthly events, and sending multifamily virtual tours in follow-up emails. Creative marketing ideas for luxury apartments will help you get more residents. In the case of offline multifamily outreach marketing, you should use quality apartment marketing materials to project yourself as a professional brand.
Apartment Open House Ideas
Holding an open house for a multifamily property can be challenging. However, there are several apartment open house ideas you can try out to ensure the process is a success without breaking the bank. Holding an open house remains one of the best ways to expose a listing to a wide audience. Rather than overlooking it, you should find ways to make the most out of it. You can try taking advantage of technology by using social media and other relevant apps or using purpose-built platforms like the Realync video leasing solution that allows for DIY live streaming multifamily open houses. While you may be focusing on prospective residents, you should also involve people living in your multifamily residential complex already and real estate agents to provide word-of-mouth marketing for the open house.
A good number of real estate leases and sales are as a result of attending an open house. However, it takes a great deal of work and preparation to hold a successful open house. Some of the steps you can take to ensure success include advertising the open house both online and physically around the neighborhood, preparing the premises to ensure they are presentable, and putting out the paperwork, including flyers, brochures, pamphlets, and documents pertaining to the open house. On the day of, take time to interact with visitors, greeting everyone who enters the property with a smile. Have a look at our apartment marketing ideas 2019 to increase your chances of holding a successful open house.
How to Lease an Apartment
Every property manager or leasing agent who is keen on achieving success should have a clear understanding of how to lease an apartment. Apartment lease ups can make for a complex process, especially because it involves more parties and is all about getting as many residents as quickly as possible, but ensuring they are the right residents that will love the space and renew.
In order to ensure a successful lease up exercise, there will be a need for effective communication and sharing of information across all team members. Your lease up strategy should entail building your brand from the ground up, optimizing your website and listings, allowing people to see the community with multifamily video renderings, live virtual tours, and more, like investing in eye-catching floor plans and making them interactive.
In the end, working with apartment consultants will help you remain competitive and overcome the associated challenges.