Speed Up Lease-Up with Live Tour Software

Realync clients consistently see significant increases in lead conversion rates and a faster lease-up phase.

Accelerate Leasing

Speed up lease-up

by providing construction updates and showcase your space without having to do hard hat tours.

Pre-lease occupied units

by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

Convert a higher percentage of your leads into leases

when you receive notifications when prospects are viewing videos to cater your follow up.

Spend less time to close each lease

by removing roadblocks and barriers in the leasing process.

Increase sight-unseen leasing

by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

Promote your programs better

via pre-recorded videos by linking via social media or internal apps

Decrease maintenance key-ins and requests

by creating maintenance videos

Reinforce community rules

by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t

Reduce repetitive questions

because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video

Improve Community Engagement

Promote your programs better

via pre-recorded videos by linking via social media or internal apps

Decrease maintenance key-ins and requests

by creating maintenance videos

Reinforce community rules

by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t

Reduce repetitive questions

because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video

More Than Software

On-site training

for every property Realync is implemented at

Stop the ad hoc video efforts

going on at properties with one set, standardized process and platform

Track usage, engagement, content

being created, and more from the corporate level

Work with the Realync team

to create the training program to be rolled out across all properties


Start converting more leads and engaging residents better today. Request a Demo

Apartment Lease Up Marketing Plan

You wouldn’t expect most businesses to become successful by simply waiting for customers to walk through the front doors. In order to attract the right customers to the right opportunities, any business has to develop a marketing plan. Multifamily apartment building marketing is far from exempt, even though a place to live is something the majority of us can’t live without. Formulating a detailed apartment pre-leasing and lease-up action plan includes setting objectives, planning what activities will be accomplished by specific individuals, and establishing standards to measure results against what you set out to accomplish.

Taking that a step further, a marketing plan to pre-lease and lease-up an apartment building is even more critical because it is all about filling your community with speed and velocity during those phases, but is also about filling the community with the right residents as well. As a property manager or leasing agent, one of your key responsibilities is ensuring the property is occupied and producing the proper NOI. When occupancy rates fall below a certain threshold or too many tenants default on their lease obligations, the property’s sustainability is at risk. A marketing plan is a strategy to not only guard against financial risks, but also a strategy to ensure that all the community has to offer is appealing to and reaching the proper people.

Apartment Marketing Plan Template

Before you can execute on an apartment marketing plan for your lease-up…

You’ll need to write down your goals, create your implementation plan and schedule, and determine how you’ll successfully accomplish your goals. You can find and use an apartment marketing plan template or property management marketing plan template from online sources, but, while those are great baselines to start from, it is highly recommended that you develop your own multifamily marketing plan that is catered to your team, your community, and your desired demographic.

The first section should detail your apartment marketing goals, such as obtain 90% occupancy or increase conversion amongst the 18 to 30-year old segment by 15%. Your goals should be specific, measurable, attainable, relevant, and timely. Be bold, but also be realistic. Nothing will kill your plan more than unrealistic or unattainable goals.

Once you’ve set your goals, you’ll need to outline how you’re going to accomplish them.

This section should include everything from advertising channels to content marketing, public relations, canvassing, events and more. You’ll want to detail who’s going to be responsible for each overall activity and related sub-activities. You may also want to consider a Gantt Chart, which spells out the timing and frequency of each activity. For example, radio advertising could occur every three months starting in January. You need to ensure that owners are set for each task as well. Who is responsible for the photos and creating content for social media? Who is responsible for responding to comments and posts online? Who will be capturing the data to be able to track your success?

Speaking of tracking success, the third section of your template should include ways to measure your goals.

For instance, if your goal is to increase website conversion by 15%, you’ll need to be tracking who is coming to your website, from where, how long they’re on your site, what they’re interacting with and clicking, and then, ultimately, whether they took an action and filled out a form, called the office, or dropped in. That seems like a lot of information to capture simply to calculate website conversion, but that level of insight is invaluable. It allows you to test, retest, and fine tune. Simply changing the image or text in a website call to action or adding an interactive video could single handedly account for that 15% increase in conversion, but you would never know if you don’t or can’t track it.

The future is now and with our captions and translations, you can reach out to any audience, anywhere in the world. Every experience you create is saved to the cloud instantly so you can have the peace of mind that comes with knowing that you’ll always have access to the materials you require.

Marketing Ideas for Apartment Lease Up

Coming up with apartment marketing ideas for your lease-up involves research, experimentation, and collaboration.

You can use a combination of digital and traditional apartment community marketing ideas to draw prospective residents to your property. Try researching creative apartment leasing ideas or fun marketing ideas for apartments online to see what others have tried. While not all of the rental property marketing ideas may be a good fit for your property or market, there are a few that have proven to be successful for most. Some of the more popular outreach marketing ideas for apartment leasing action plans include hosting events with local businesses that are near your community and appeal to your target market, starting a referral program incentivizing residents to refer their friends and colleagues, sponsoring local community and volunteer events frequented by your target audience, and hosting events at your property.

The premise behind many of these property management marketing ideas is to increase your community presence and increase engagement.

You can also attract prospective residents online through the use of social media posts, social media competitions, video tours and virtual open houses. By using Realync’s video leasing solution, individuals interested in your property can see exactly what they want to see while interacting with your team to see it. Your apartment complex marketing ideas for 2019 do not have to be complex, but definitely think outside of the box! While events are great, we live in a time where a lot of your residents may likely be moving from out-of-state or even out of country. So don’t forget to have content marketing that appeals to that audience as well.

The real estate industry was once reliant on photos and stale, overpriced videos. In a climate where the buyer is going to make a more educated decision than ever before, Realync provides the tools necessary to create the authentic experience today’s market is looking for.

Apartment Leasing Incentive Ideas

While it’s not the most fun part of marketing and leasing a multifamily community, part of being able to attract the right residents is offering the right apartment leasing specials or apartment move-in incentives. Financial incentives can include discounts for paying rent before the due date, offering reduced rental rates for loyal tenants, offering a free month, and waiving security or pet deposits. You can offer some of these incentives during seasonal move-in specials or for leads who attend an open house or event. Other apartment open house ideas include non-financial incentives such as offering early move-ins, appliance upgrades, offering a free washer and dryer, and flexible lease terms.

Some of the best apartment leasing specials are targeted to segments with similar needs. For instance, is there a certain population segment in your community that is underserved? Don’t be afraid to be creative! Prospective residents who require emotional support animals might appreciate referral discounts to a local doggy day care, vet clinic, or pet store. Also, try to put yourself in the shoes of your prospective residents. For example, if your community has a high population of college students who need to get the most bang for their buck, consider offering a combination of financial and non-financial incentives. Simply offering free pizza a night or two each month could be all a college student needs to be incentivized.

Apartment Marketing Calendar

When planning the implementation of how to market apartments in your community, taking seasonality into account is important.

Take a look at the population characteristics of your local community, including both demographics and lifestyle trends. Use apartment marketing slogans that leverage these factors and plan your marketing schedule and events around the weather or seasonal spikes in activity. Periods where there will be an increased chance of a lot of rain or snow means that leads will be less likely to want to tour units in person, come to open houses, or participate in events. If your community’s prospective residents are predominantly college students, scale up your marketing efforts when they are most likely to be looking for a new apartment. Scale down your plans when the need is likely to be lower and plan loyalty incentives accordingly.

However, seasonal lulls and inclement weather doesn’t mean you have to completely throw in the towel and sit back during down periods.

Your team should always be marketing and always be leasing. One way to keep the marketing drip going during slow periods is to use video. Reach people where they are in a way that they want to be reached: online and via video. Using a video leasing solution like Realync can bring prospective residents ‘into’ your community from the comfort of their own homes. Whether it’s a live virtual open house or posting engaging pre-recorded video content, they don’t have to make a trip in bad weather or travel hundreds of miles in order to see and experience their next home!

Apartment Marketing Companies

If your property management company is small or you simply don’t have the staff to implement all the activities in your lease-up marketing plan, consider outsourcing. Apartment marketing companies can bring you fresh ideas and expertise as well as additional hands to help take some of the load off your plate. While it can be scary outsourcing something so directly tied to your brand and tied to your success as a community, it can also be very successful.

Make sure to consider how well the company knows your target market, community, and property. Marketing a multifamily community is very different than marketing a technology company or website. And Fair Housing consideration and expertise is a must. Take that a step further and marketing for a luxury apartment community will take a different skill set and knowledge base than advertising for Class B or C assets in a rural community. Talk to current and past clients to get a feel for how well the company was able to help execute different types of plans and activities, and the results that were provided. You’ll also want to consider costs against your budget and ensure your vision is shared by the company.

How to Be a Good Apartment Leasing Agent

You may be wondering why this section is in an article about developing a proper lease-up marketing plan for a multifamily community? Well, it’s because it’s a critical part of ensuring success for your community!
At the end of the day, you can have the best marketing of any multifamily community out there, but if leads go unanswered, the proper follow up isn’t there, and your leasing team is unable to convert those qualified leads into leases, then it’s all for naught. Said another way, having a team who are experts at knowing how to lease an apartment is critical to successfully lease apartments.

A good apartment leasing agent is one of the most critical components of any marketing plan. Developing leasing agent goals and learning closing techniques for leasing agents should be completed prior to the start of the property’s pre-leasing phase. A leasing consultant training manual can help new hires and existing employees learn the ropes of conversion. However, the important aspects of learning how to be a successful leasing agent comes from experience and soft skills. When recruiting your team for lease-up, asking certain apartment leasing agent interview questions can help uncover skills related to listening, empathy, persistence and sales. Does the candidate know when to stop talking and can the candidate communicate value during selling simulations? The best leasing agent may not come from another multifamily community or have vast industry experience. At the end of the day, if they can sell and fit the culture that you are looking to create, that is what’s most important.

Becoming a good leasing agent involves seeing leads as human beings and learning what makes them tick. Find out what your prospective residents’ goals are and how living at your community will help them reach those goals. Ask appropriate questions, but also let leads talk and ask their own questions when needed. Don’t rush through a sales presentation or in-person tour without giving them enough time to process different aspects of the property. They may need to consider commute time, your property’s amenities, and the overall neighborhood. Most importantly, build an ongoing conversation with your leads and residents. Create positive feelings and a personalized experience to ensure your property and your team stands out. And use all of the tools at your disposal to make your life and your prospects’ lives easier. Leasing doesn’t need to be a complicated process and technology, like Realync, is here to make it easier!

How to Be a Good Apartment Leasing Agent

You may be wondering why this section is in an article about developing a proper lease-up marketing plan for a multifamily community? Well, it’s because it’s a critical part of ensuring success for your community!
At the end of the day, you can have the best marketing of any multifamily community out there, but if leads go unanswered, the proper follow up isn’t there, and your leasing team is unable to convert those qualified leads into leases, then it’s all for naught. Said another way, having a team who are experts at knowing how to lease an apartment is critical to successfully lease apartments.

A good apartment leasing agent is one of the most critical components of any marketing plan. Developing leasing agent goals and learning closing techniques for leasing agents should be completed prior to the start of the property’s pre-leasing phase. A leasing consultant training manual can help new hires and existing employees learn the ropes of conversion. However, the important aspects of learning how to be a successful leasing agent comes from experience and soft skills. When recruiting your team for lease-up, asking certain apartment leasing agent interview questions can help uncover skills related to listening, empathy, persistence and sales. Does the candidate know when to stop talking and can the candidate communicate value during selling simulations? The best leasing agent may not come from another multifamily community or have vast industry experience. At the end of the day, if they can sell and fit the culture that you are looking to create, that is what’s most important.

Becoming a good leasing agent involves seeing leads as human beings and learning what makes them tick. Find out what your prospective residents’ goals are and how living at your community will help them reach those goals. Ask appropriate questions, but also let leads talk and ask their own questions when needed. Don’t rush through a sales presentation or in-person tour without giving them enough time to process different aspects of the property. They may need to consider commute time, your property’s amenities, and the overall neighborhood. Most importantly, build an ongoing conversation with your leads and residents. Create positive feelings and a personalized experience to ensure your property and your team stands out. And use all of the tools at your disposal to make your life and your prospects’ lives easier. Leasing doesn’t need to be a complicated process and technology, like Realync, is here to make it easier!

Pre-leasing and leasing up a multifamily community is a job that requires patience, focus, expertise, and a proper marketing plan. With the right team, plan, and execution, any apartment community can lease-up quickly, efficiently, and with the right residents. If you want to learn more about apartment lease-up marketing plans and, particularly, about how video can be a critical piece of that plan and tool that streamlines your lease-up, message sales@realync.com.