Speed Up Lease-Up with Video Touring & Leasing Software
Realync clients consistently see significant increases in lead conversion rates and a faster lease-up phase.
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
Multifamily Marketing Ideas
When it comes to multifamily marketing ideas, it is critical to have a multifamily marketing strategy.
First, think about the style of the apartment community. For example, multifamily marketing ideas for luxury apartments are going to be different from the marketing ideas of an affordable apartment community. Some of the fun marketing ideas for apartments in a luxury area might include posting videos of the community hanging out at a pool party or get-together. That way, prospective residents can see that people who live in the community like to get together and have fun. It might even be a good idea to post videos of holiday gatherings and socials to show the community is actively participating in events together.
Other marketing ideas for apartment lease up might include providing specials or hosting virtual open houses to connect with your audience online. A great example could be offering move-in assistance for new residents as they’re moving in This will help keep the space around the building clear on move-in day while also providing assistance to everyone who is moving in. Other apartment move-in special ideas might include discounting the security deposit, providing free food and beverages, or letting the first people who sign leases pick where their parking spaces are going to be. These are a few of the most popular multifamily marketing ideas for communities that are trying to boost their occupancy rates.
Apartment Marketing Slogans
It is a good idea for multifamily communities to make sure they are remembered
Chances are high that prospective residents are going to be looking at a handful of places. Communities looking to win with their creative marketing campaigns need to try to avoid getting lost in the shuffle. And one way to do that is showcasing your apartment units, amenities, and on-site teams through video. A key way to make sure that message sticks though is to have a creative marketing slogan in it.
When coming up with apartment marketing slogans, it is important to keep them short and to the point. The easier they are to remember, the bigger the impact they will make. For example, rhyming might be a good, catchy place to start. You could also make a play on words involving the address of the community as it is easier to remember. Finally, alliteration can be helpful when coming up with apartment marketing slogans as well.
Finally, think about coming up with outreach marketing ideas for apartments. If the apartment community makes a strong impact on the local community, it will be noticed by people who live in the area. This is going to double as a form of marketing and goodwill within the neighborhood you reside in. Then, the slogan for the apartment community can be designed around the impact it has on the local community.
Property Management Marketing Materials
When it comes to property management, there are a few key points to keep in mind. Property management marketing materials include social media marketing, digital marketing, email marketing, and even direct mail marketing. While a well-rounded marketing strategy is important, it is also a good idea to take a look at creative marketing ideas for property management.
One of the most important property management advertising examples involves video marketing. Virtual leasing is one of the most important parts of video marketing today as it allows a prospective resident to see the exact space at the right moment. There are two forms of virtual leasing: pre-recorded videos and live video. Pre-recorded videos can be placed on the website of the apartment community or sent directly to the prospective resident. Videos placed on the website are called “pillar” videos, which help get people interested in learning more about the community.
The other type of virtual leasing videos is a live video. This is a video that can be delivered either in a one-on-one format to a prospective resident on the other end of the screen or delivered to a group of people in the form of a virtual open house. Virtual open houses take little to no cost and are extremely effective as you can reach more prospective residents since they can view the community from the comfort of their homes.
Virtual leasing is a critical part of running a multifamily living community today and virtual video tours are a key part of this process.
Apartment Marketing Companies
There are numerous professionals available to help multifamily companies run a marketing campaign. In some cases, it might be helpful to work with apartment marketing companies, but also evaluate all the free options available. A multifamily marketing agency has trained professionals in the real estate field who can help communities organize a marketing campaign from the strategic to the tactical thought process. Depending on the phase of the community, the marketing strategy might change. This is where a real estate ad agency can help. An ad agency can take a look at what the competition is doing, helping to figure out what works and what doesn’t. Then, they can take a look at the strengths of the multifamily community and tailor the marketing campaign to meet those strengths. This might even include leveraging creative QR codes of your virtual leasing videos to put together a powerful video marketing campaign. This can go a long way toward helping a multifamily community reach its occupancy goals.
Lease Up Goals
The lease up phase is one of the most important times for a multifamily community. This is where the community can make its mark on the city and ensure everyone knows that it provides a wonderful living environment.
While there are multiple lease up goals, the biggest goal is to get the occupancy rate as high as possible and keep it there. While there are multiple parts of lease up plans, there are numerous helpful lease up marketing plan templates. These include tips like updating local listings, building a social media marketing campaign with specific targeting, placing virtual leasing videos on the website, and investing in model floor plans that can be placed on the website accompanied by high-quality floor plan videos.
An apartment lease up schedule may last anywhere from 6 to 15 months depending on the size of the multifamily community, the size of the market, and more. Of course, it is important to get leases signed as quickly as possible, so that is where an apartment lease up checklist can be helpful.
There are and should be several items on this checklist. The goal is to build the brand from the ground up. Quality living can amplify any multifamily community marketing campaign. During the lease up phase, it is also important to optimize the website and listings. This includes running a strong SEO campaign. Finally, do not forget to leverage the power of virtual leasing videos and virtual touring. These videos should hone in on the amenities for the community which will help the multifamily community separate itself from others in the area.