How to Improve Your Multifamily Marketing Plan?

Apartment Marketing Materials

There are several apartment marketing materials that are important for leasing agents and property managers. First, it is a good idea to work with an apartment marketing plan template free. There are lots of templates available and many of them provide a framework around which apartment social media marketing ideas can be built before asking people to pay for them. It is also prudent to take a look at a few apartment marketing sites. These sites are URLs that receive a lot of traffic from prospective residents, so you want to make sure you have all the basic information regarding your community to help reach more prospects.

Finally, for an apartment lease up marketing plan, it is important to reach that magic 90 percent occupancy rate as quickly as possible. Therefore, the apartment lease up strategy should be designed around getting as many leases signed in as short a time as possible. This means conducting a blitz using social media marketing, video marketing, email blasts, and more. This is where virtual leasing videos that are embedded on the community website can be particularly helpful for prospective residents narrowing down their search. The more eyes there are on the community, the better. An effective apartment marketing strategy should increase traffic both in the community and in the virtual setting.

Apartment Marketing Companies

There are numerous professionals available to help multifamily companies run a marketing campaign. In some cases, it might be helpful to work with apartment marketing companies, but also evaluate all the free options available. A multifamily marketing agency has trained professionals in the real estate field who can help communities organize a marketing campaign from the strategic to the tactical thought process. Depending on the phase of the community, the marketing strategy might change. This is where a real estate ad agency can help. An ad agency can take a look at what the competition is doing, helping to figure out what works and what doesn’t. Then, they can take a look at the strengths of the multifamily community and tailor the marketing campaign to meet those strengths. This might even include leveraging creative QR codes of your virtual leasing videos to put together a powerful video marketing campaign. This can go a long way toward helping a multifamily community reach its occupancy goals.

Lease Up Goals

The lease up phase is one of the most important times for a multifamily community. This is where the community can make its mark on the city and ensure everyone knows that it provides a wonderful living environment.

While there are multiple lease up goals, the biggest goal is to get the occupancy rate as high as possible and keep it there. While there are multiple parts of lease up plans, there are numerous helpful lease up marketing plan templates. These include tips like updating local listings, building a social media marketing campaign with specific targeting, placing virtual leasing videos on the website, and investing in model floor plans that can be placed on the website accompanied by high-quality floor plan videos.

An apartment lease up schedule may last anywhere from 6 to 15 months depending on the size of the multifamily community, the size of the market, and more. Of course, it is important to get leases signed as quickly as possible, so that is where an apartment lease up checklist can be helpful.
There are and should be several items on this checklist. The goal is to build the brand from the ground up. Quality living can amplify any multifamily community marketing campaign. During the lease up phase, it is also important to optimize the website and listings. This includes running a strong SEO campaign. Finally, do not forget to leverage the power of virtual leasing videos and virtual touring. These videos should hone in on the amenities for the community which will help the multifamily community separate itself from others in the area.