The lease up phase is one of the most important times for a multifamily community. This is where the community can make its mark on the city and ensure everyone knows that it provides a wonderful living environment.
While there are multiple lease up goals, the biggest goal is to get the occupancy rate as high as possible and keep it there. While there are multiple parts of lease up plans, there are numerous helpful lease up marketing plan templates. These include tips like updating local listings, building a social media marketing campaign with specific targeting, placing virtual leasing videos on the website, and investing in model floor plans that can be placed on the website accompanied by high-quality floor plan videos.
An apartment lease up schedule may last anywhere from 6 to 15 months depending on the size of the multifamily community, the size of the market, and more. Of course, it is important to get leases signed as quickly as possible, so that is where an apartment lease up checklist can be helpful.
There are and should be several items on this checklist. The goal is to build the brand from the ground up. Quality living can amplify any multifamily community marketing campaign. During the lease up phase, it is also important to optimize the website and listings. This includes running a strong SEO campaign. Finally, do not forget to leverage the power of virtual leasing videos and virtual touring. These videos should hone in on the amenities for the community which will help the multifamily community separate itself from others in the area.