How to Improve Your Multifamily Marketing Plan?

Video can be a part of your marketing, leasing and resident engagement strategies to improve property performance (i.e., reaching prospects in other states, saving your teams’ time by scheduling virtual live tours or sending pre-recorded videos, or effectively communicating with residents via video).

Continue reading below to learn more about how video can improve your multifamily marketing plan. If you found this information helpful, subscribe to the Realync newsletter to learn more!

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Multifamily Marketing Plan

The world of multifamily real estate has changed significantly during the past few years. Now, virtual leasing has become an important component of numerous multifamily marketing plans. When designing a multifamily marketing plan, it is important to take a well-rounded approach. While there is still a place for TV commercials, radio spots, and old-fashioned direct mail marketing, most prospective residents are going to turn to the internet first when they are trying to find a new place to live. Therefore, a marketing plan for an apartment community has to include digital assets as well.

Some of the most popular digital assets of a multifamily marketing plan include social media marketing and a strong, easily navigable website. While it is possible to simply place blocks of text and pictures on an apartment marketing plan template, it is important to have interactive marketing assets that include videos. Video leasing platforms are an important part of every multifamily marketing plan, especially since the industry has shifted in the past few months. The ability to provide virtual pre-recorded videos, as well as, live virtual tours can help multifamily apartment communities ranging from new construction to stabilized.

With this in mind, it is important for leasing agents and property management professionals to be familiar with all facets of a multifamily marketing plan. This plan has to include strong digital assets in order to attract and connect with prospective residents. The best way to do this is to reach as many people as possible in a personalized manner. Everyone who wants to keep their occupancy rates high and ensure the success of their apartment marketing efforts should consider a few important multifamily marketing ideas.

Multifamily Marketing Ideas

When it comes to multifamily marketing ideas, it is critical to have a multifamily marketing strategy.

First, think about the style of the apartment community. For example, multifamily marketing ideas for luxury apartments are going to be different from the marketing ideas of an affordable apartment community. Some of the fun marketing ideas for apartments in a luxury area might include posting videos of the community hanging out at a pool party or get-together. That way, prospective residents can see that people who live in the community like to get together and have fun. It might even be a good idea to post videos of holiday gatherings and socials to show the community is actively participating in events together.

Other marketing ideas for apartment lease up might include providing specials or hosting virtual open houses to connect with your audience online. A great example could be offering move-in assistance for new residents as they’re moving in This will help keep the space around the building clear on move-in day while also providing assistance to everyone who is moving in. Other apartment move-in special ideas might include discounting the security deposit, providing free food and beverages, or letting the first people who sign leases pick where their parking spaces are going to be. These are a few of the most popular multifamily marketing ideas for communities that are trying to boost their occupancy rates.

Apartment Marketing Slogans

It is a good idea for multifamily communities to make sure they are remembered. Chances are high that prospective residents are going to be looking at a handful of places. Communities looking to win with their creative marketing campaigns need to try to avoid getting lost in the shuffle. And one way to do that is showcasing your apartment units, amenities, and on-site teams through video. A key way to make sure that message sticks though is to have a creative marketing slogan in it.

When coming up with apartment marketing slogans, it is important to keep them short and to the point. The easier they are to remember, the bigger the impact they will make. For example, rhyming might be a good, catchy place to start. You could also make a play on words involving the address of the community as it is easier to remember. Finally, alliteration can be helpful when coming up with apartment marketing slogans as well.

Finally, think about coming up with outreach marketing ideas for apartments. If the apartment community makes a strong impact on the local community, it will be noticed by people who live in the area. This is going to double as a form of marketing and goodwill within the neighborhood you reside in. Then, the slogan for the apartment community can be designed around the impact it has on the local community.

Apartment Marketing Materials

There are several apartment marketing materials that are important for leasing agents and property managers. First, it is a good idea to work with an apartment marketing plan template free. There are lots of templates available and many of them provide a framework around which apartment social media marketing ideas can be built before asking people to pay for them. It is also prudent to take a look at a few apartment marketing sites. These sites are URLs that receive a lot of traffic from prospective residents, so you want to make sure you have all the basic information regarding your community to help reach more prospects.

Finally, for an apartment lease up marketing plan, it is important to reach that magic 90 percent occupancy rate as quickly as possible. Therefore, the apartment lease up strategy should be designed around getting as many leases signed in as short a time as possible. This means conducting a blitz using social media marketing, video marketing, email blasts, and more. This is where virtual leasing videos that are embedded on the community website can be particularly helpful for prospective residents narrowing down their search. The more eyes there are on the community, the better. An effective apartment marketing strategy should increase traffic both in the community and in the virtual setting.

Apartment Marketing Companies

There are numerous professionals available to help multifamily companies run a marketing campaign. In some cases, it might be helpful to work with apartment marketing companies, but also evaluate all the free options available. A multifamily marketing agency has trained professionals in the real estate field who can help communities organize a marketing campaign from the strategic to the tactical thought process. Depending on the phase of the community, the marketing strategy might change. This is where a real estate ad agency can help. An ad agency can take a look at what the competition is doing, helping to figure out what works and what doesn’t. Then, they can take a look at the strengths of the multifamily community and tailor the marketing campaign to meet those strengths. This might even include leveraging creative QR codes of your virtual leasing videos to put together a powerful video marketing campaign. This can go a long way toward helping a multifamily community reach its occupancy goals.

Lease Up Goals

The lease up phase is one of the most important times for a multifamily community. This is where the community can make its mark on the city and ensure everyone knows that it provides a wonderful living environment.

While there are multiple lease up goals, the biggest goal is to get the occupancy rate as high as possible and keep it there. While there are multiple parts of lease up plans, there are numerous helpful lease up marketing plan templates. These include tips like updating local listings, building a social media marketing campaign with specific targeting, placing virtual leasing videos on the website, and investing in model floor plans that can be placed on the website accompanied by high-quality floor plan videos.

An apartment lease up schedule may last anywhere from 6 to 15 months depending on the size of the multifamily community, the size of the market, and more. Of course, it is important to get leases signed as quickly as possible, so that is where an apartment lease up checklist can be helpful.
There are and should be several items on this checklist. The goal is to build the brand from the ground up. Quality living can amplify any multifamily community marketing campaign. During the lease up phase, it is also important to optimize the website and listings. This includes running a strong SEO campaign. Finally, do not forget to leverage the power of virtual leasing videos and virtual touring. These videos should hone in on the amenities for the community which will help the multifamily community separate itself from others in the area.

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    by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

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    by creating maintenance videos.

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    by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

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    because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

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