How Video Is Your Secret Weapon
Video can be a part of your marketing, leasing, and resident engagement strategies to improve property performance (i.e., reaching prospects in other states, saving your teams’ time by scheduling virtual live tours or sending pre-recorded videos, or effectively communicating with residents via video, etc.)
Continue reading below to learn more about how video can improve your multifamily marketing plan. If you found this information helpful, subscribe to the Realync newsletter to learn more!
Marketing Ideas For Leasing Apartments
The world of multifamily communities has changed significantly during the past few years. In the past, prospective residents would look for apartment buildings in the local area, travel to the communities, take in-person tours, and then determine whether or not to move forward. Now, more than ever, prospective residents are looking for ways to simplify the process — virtually. As a result, multifamily communities need to find ways to connect with prospective residents in the digital world. This evolution has made video tools some of the latest top marketing ideas for leasing apartments.
When apartment communities are looking for ways to stand out from the crowd, it is critical to leverage the digital world. While the COVID-19 pandemic has certainly played a role in the digital rise, it has been a long time coming. In conjunction, multifamily community competition has also grown, making it even harder to differentiate and gain attention from prospective residents. Multifamily communities need to keep a close eye on their competition, understand what their target markets are, and find ways to connect with them in new and different ways. Creatively reaching prospects digitally will help multifamily communities boost conversion and occupancy rates and stand out from the competition.
Multifamily marketers are all the more pressed to develop a strong marketing strategy to address the current environment. With a hyper-competitive market and constrained budgets, marketers need to be creative and reevaluate their strategy at every stage of the sales funnel. How can your multifamily community stand out from the crowd? How can you best leverage and maximize your budget? In our world today, the majority of marketing ideas for leasing apartments need to start digitally.
Apartment Digital Marketing
Digital marketing has changed significantly and many tools have been created for multifamily communities.
When property managers and leasing agents look to connect with prospective residents, it is important to implement a well-rounded advertising strategy – including apartment digital marketing. In order to reach a community’s audience, multifamily teams need to implement social media marketing. When it comes to forming apartment social media marketing ideas, there are several key points to remember.
First, note that social media marketing for apartments is a large undertaking. Before implementing a strategy, a team must recognize that not every apartment community has the same resident demographic. As a result, apartment communities tend to target different prospective residents as well. For example, some communities may be tailored toward college students while others target retirees. While these populations both use digital outlets, they typically operate in different social media spheres. Multifamily marketers must understand their prospective residents, including which social media platforms they use and target them appropriately.
Let’s look at the social media platform, Instagram, as an example. Instagram is one of the primary social media platforms for Millennials and Generation Z, and it is growing in popularity for the older generations as well. In fact, Instagram is now second in the world of social media only to Facebook. As a result, Instagram posts for apartments are a must for multifamily communities.
When thinking about Instagram posts for apartments, it is important to keep a few points in mind. First, post on a regular basis. This will keep the apartment community at the forefront of the minds of prospective residents. Second, be creative. Post images and videos of community events, apartment homes, amenities, and other unique features that highlight the benefits of living in that community. Streamline your strategy by using pre-recorded videos from platforms such as Realync to showcase everything the apartment community has to offer. By increasing your digital media presence and targeting the right audience, your conversion rates will increase.
Apartment Marketing Ideas
Regardless of how your team is structured, the options are still the same for marketing for apartment communities. It’s important to think about apartment marketing ideas. Even though leveraging digital marketing is of utmost importance, it is imperative that your team establishes a well-rounded marketing strategy that encompasses all elements of marketing. Let’s get creative and leverage tools that you already have.
First, leverage your team’s business connections! For example, reach out to small businesses in your local and ask to post flyers and brochures of your community. Return the favor by promoting small businesses with your audience, hosting raffles for gift cards or giveaways and highlighting the relationship with the business.
Other fun marketing ideas? Highlight your resident pets! Consider having a community “pet of the month” and promote across your digital channels and community. Award good animal behavior, and even consider partnering with a local animal shelter for an event. Feeling extra adventurous? Host a dog show, hold a competition for best animal tricks, or even ask your residents to submit video snippets to create a TikTok of your community pets.
Finally, it is always important to think about apartment marketing materials and technology. When it comes to apartment complex marketing ideas, most prospective residents are going to first look online. Again, your community must have a strong online presence and showcase your in person marketing ideas digitally as well, both on your website and on social media. By leveraging digital platforms, apartment managers and leasing agents are able to connect with exponentially more prospects without putting in exponential effort. Driving your digital strategy alongside a well-rounded marketing strategy will go a long way in generating leads, boosting tours, and increasing conversion rates. Your multifamily community will thrive.
Outreach Marketing Ideas For Apartments
It is also a good idea to think about outreach marketing ideas for apartments. In today’s era, residents want to feel like they are a part of something special. In this manner, it is a good idea for multifamily communities to partner with businesses and charities in the local area. In addition to networking with local businesses, it is also prudent to provide residents with opportunities to volunteer with local charities. That way, residents can not only get to know each other better but they can also give back to a community that has given them so much as well. Partnering with local nonprofit organizations is one of the top forms of multi-family outreach marketing.
Some other community outreach marketing ideas involve partnering with local businesses. Apartment communities and local businesses can set up an exchange of sorts. For example, in exchange for putting up flyers in the apartment building related to local businesses, local businesses might provide a discount to new residents who move into the building. Or, the multifamily community could set up an outing for its residents to explore the local area and patronize a local business. This is a great way for the apartment community to not only give back to small businesses but also attract new residents.
Advertising In Apartment Complexes
When it comes to advertising in apartment complexes in a virtual and digital world, video and social media are increasingly important. Needing a better video solution? Realync provides property managers and leasing agents with the ability to produce videos in a professional manner with just a phone and an app. After recording these videos, they can be used on a variety of platforms and mediums. Determining where and how to showcase your content is a key element to your marketing plan for apartment complex.
It is important to note the differences between the two types of video used on the Realync app. First, Realync enables pre-recorded video which is great for sharing on social media platforms. They can act as pillar pages that show just how fun it is to live in the apartment community. The other type of video is a live video. Live videos are ideal for hosting virtual open houses with prospective residents. A live video can also be used to give a tour to specific prospective residents allowing them to see what it would be like to live in that building in a raw, transparent manner. These videos can also be used to share information on specials when it comes to marketing ideas for apartment lease up. After all, video marketing is one of the most important and effective tools today.
Apartment Leasing Specials
Finally, your apartment marketing strategy should also potentially include what apartment leasing specials to offer and how you can then reach your prospects with the specials. One of the most common, yet impactful, apartment move in specials ideas includes a free month of rent. While this may be a big ask for an apartment building that is trying to recuperate its overhead costs, a free month of rent could be given in return for a longer lease. With a longer lease, the apartment community will have greater occupancy certainty.
It is also a good idea to think about apartment move in incentives. Needing residents to move in early? Provide complimentary movers on-site to help residents move in, especially during the lease-up phase. Having movers assist during a busy season of residents moving in and out could also help relieve a potential bottleneck. Apartment communities might also want to think about providing a reduced security deposit during the lease-up phase. This is another way to attract prospective residents and increasing your occupancy rates in a timely manner.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo