In today’s world, it is more important than ever for those in the real estate industry to come up with effective marketing ideas to find prospective residents. For those leasing multifamily communities, such as apartments, it is critical to come up with a well-rounded advertising strategy to stay ahead of the competition. Let’s get creative! Here are a few fun marketing ideas for apartments that all leasing agents and property managers should keep in mind.
First, marketing ideas for luxury apartments should include the power of social media. While multifamily property managers might be looking for ways to cut their overhead costs, running ads on social media is one of the most effective and cost-efficient ways to market the building to potential residents. Facebook and Instagram provide property managers and leasing agents with access to in-depth audience targeting. This means that multifamily communities can target their ideal renter down to their interests, location, and demographics.
New to social media? Facebook is the best place to start. It is easy to reach millions of users for as little as $20 per day. It is even possible to tailor these ads around fun marketing ideas for apartments. Promote a funny video, a creative tour of the building, or even a special offer. For example, fall marketing ideas for apartments might include a Halloween party video that took place at the resident community.
Finally, apartment communities can post personalized virtual tours of open units on their social media accounts, allowing prospective residents to look at what living in the community might be like. These marketing ideas for apartments are great ways to increase leads and drive conversion rates. All property managers should come up with a well-rounded strategy that portrays the community in the best, most accurate way possible.