Speed Up Lease-Up with Video Touring & Leasing Software
Realync clients consistently see significant increases in lead conversion rates and a faster lease-up phase.
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
Apartment Marketing Slogans
It is crucial to make the multifamily community memorable for the prospective resident.
When marketing for apartment communities, it is crucial to make the multifamily community memorable for the prospective resident. This is where apartment marketing slogans are helpful. A slogan has to be short, pithy, and easy for prospective residents to remember. Therefore, it is helpful to craft the slogan around a unique aspect of the apartment community itself.
For example, apartment slogans for fall might focus on move-in specials that are taking place during that time of year.The community might be offering a reduced security deposit, moving help, or even reduced rent for the first month or two. These specials might even lead to holiday apartment marketing slogans, including something as simple as, “come for the holiday and stay for the year!” or “cool down with our cool specials!”
Pet-friendly apartment slogans are great as well. Remember that most families view their pets as members of their families. A slogan could be something as simple as “we treat your dog like family!” To increase the memorability, the apartment community could host a pet food drive to show residents that the community really does care about pets! Whatever the apartment marketing slogan, it should be easily memorable.
Apartment quotes are another key component of marketing for apartment communities.
Similar to slogans, apartment quotes have to be easy to remember. The goal is to communicate a key point about the apartment community in as few words as possible. For example, one of the top apartment quotes a property manager might want to use is, “you can afford to dwell well.” This is a great quote for a luxury apartment complex. It rhymes, making it easier to remember, and it communicates a sense of affordability without having to sacrifice quality.
Another option for a great apartment quote might be, “apartments tailored to your highest expectations.” This apartment quote communicates to everyone the importance of customizing apartments to meet the needs of the resident. Too many residents are frustrated by looking at cookie-cutter apartments that look just like every other building. Many prospective residents are looking for something that can be tailored to meet their needs. That is what makes this apartment quote so great. All apartment marketing plans need to think about how they can use apartment quotes to drive home important points about their communities.
Outreach Marketing Ideas For Apartments
Another way that multifamily communities can market effectively is through outreach marketing. With multifamily outreach marketing, the goal is to generate a strong connection with the rest of the community. This goes a long way to extending the brand identity of the community in the local area. For example, outreach marketing ideas for apartments might include hosting events in the apartment community. These events could include a pool party, a BBQ, or a trivia night. These types of events create a natural open house where people from the surrounding area come and see what life is like in the community.
Wanting to get even more creative? Host a community yard sale! Property managers may be surprised to see how much unused furniture and things they have lying around the building. Hosting a community yard sale is a great way to not only raise the profile of the apartment community but also open up space in the building for new equipment. Finally, consider partnering with local businesses to spread the word about the community. Consider an outing to a local brewery, a museum, or a restaurant. Perhaps these businesses would be willing to offer a discount in exchange for putting up flyers or brochures in the apartment community. These top outreach marketing ideas for apartments can effectively boost community morale and awareness.
Apartment Ads Examples
In order to come up with a strong advertising campaign, communities need to determine how to portray the multifamily residence. It is critical to include a few important features with apartment advertising ideas. First, apartment ads always have to have an informative headline that quickly grabs the attention of the viewer. Then, advertising in apartment complexes should include unique features as well. If there is a unit that was updated recently, highlight it!. If there is new equipment in the gym or if the pool was recently redone, highlight these updates!. And finally, do not forget to talk about the neighborhood. While it is nice to live in a beautiful community, potential residents want to know that they are close to the mall, brewery, top schools, and more. As a general rule, remember that it is always better to show instead of tell. Realync’s video leasing software can be helpful. While discussing the value of new amenities or appliances, why not show them instead? Continue to show the prospective resident what makes the multifamily community special.
As a way to truly show everyone the value of living in a specific apartment community, it is a good idea to leverage apartment promotions. These might include marketing ideas for apartment lease up as well as apartment move in specials. One of the most popular apartment move in specials ideas includes a reduced security deposit during the lease-up phase. Because many residents end up getting their security deposit back, a reduced security deposit doesn’t make a big dent in the total revenue of the building. It might be a good idea to offer a reduced security deposit during the lease-up phase to get the building filled more quickly.
Another one of the most popular apartment move in specials ideas involves giving away a free month’s rent. While this might be a significant revenue hit for the community, the promotion could be offered in exchange for a longer lease–which helps the community reduce its resident turnover rate while also increasing its retention rate. Some apartment and condo communities are even able to provide movers that can help residents with heavy furniture as they move in. These are a few of the top promotions that multifamily communities might want to offer.