How Video Is Your Secret Weapon

Marketing Ideas For Leasing Apartments

The world of multifamily communities has changed significantly during the past few years. In the past, prospective residents would look for apartment buildings in the local area, travel to the communities, take in-person tours, and then determine whether or not to move forward. Now, more than ever, prospective residents are looking for ways to simplify the process — virtually. As a result, multifamily communities need to find ways to connect with prospective residents in the digital world. This evolution has made video tools some of the latest top marketing ideas for leasing apartments.

When apartment communities are looking for ways to stand out from the crowd, it is critical to leverage the digital world. While the COVID-19 pandemic has certainly played a role in the digital rise, it has been a long time coming. In conjunction, multifamily community competition has also grown, making it even harder to differentiate and gain attention from prospective residents. Multifamily communities need to keep a close eye on their competition, understand what their target markets are, and find ways to connect with them in new and different ways. Creatively reaching prospects digitally will help multifamily communities boost conversion and occupancy rates and stand out from the competition.

Multifamily marketers are all the more pressed to develop a strong marketing strategy to address the current environment. With a hyper-competitive market and constrained budgets, marketers need to be creative and reevaluate their strategy at every stage of the sales funnel. How can your multifamily community stand out from the crowd? How can you best leverage and maximize your budget? In our world today, the majority of marketing ideas for leasing apartments need to start digitally.

Apartment Marketing Ideas

Regardless of how your team is structured, the options are still the same for marketing for apartment communities. It’s important to think about apartment marketing ideas. Even though leveraging digital marketing is of utmost importance, it is imperative that your team establishes a well-rounded marketing strategy that encompasses all elements of marketing. Let’s get creative and leverage tools that you already have.

First, leverage your team’s business connections! For example, reach out to small businesses in your local and ask to post flyers and brochures of your community. Return the favor by promoting small businesses with your audience, hosting raffles for gift cards or giveaways and highlighting the relationship with the business.

Other fun marketing ideas? Highlight your resident pets! Consider having a community “pet of the month” and promote across your digital channels and community. Award good animal behavior, and even consider partnering with a local animal shelter for an event. Feeling extra adventurous? Host a dog show, hold a competition for best animal tricks, or even ask your residents to submit video snippets to create a TikTok of your community pets.

Finally, it is always important to think about apartment marketing materials and technology. When it comes to apartment complex marketing ideas, most prospective residents are going to first look online. Again, your community must have a strong online presence and showcase your in person marketing ideas digitally as well, both on your website and on social media. By leveraging digital platforms, apartment managers and leasing agents are able to connect with exponentially more prospects without putting in exponential effort. Driving your digital strategy alongside a well-rounded marketing strategy will go a long way in generating leads, boosting tours, and increasing conversion rates. Your multifamily community will thrive.