Free Toolkit: Using Video for Marketing and Leasing Apartments

Inside the toolkit:

  • Learn how to record an apartment video tour that converts.
  • Watch our step-by-step unit recording best practices video.
  • Download our 9-point cheatsheet for future reference.

Apartment Marketing Ideas

It seems like everyday new apartment buildings are being constructed all across the US. It’s an exciting time with such a boom in multifamily development! But while the construction phase of new apartments holds great importance, it also brings with it ample stress and pressure with such an emphasis on filling these units quickly. Given that leasing kicks off before these buildings are even constructed, leasing units can be a tough mountain to climb. You may be asking yourself, why are we focusing on construction and pre-leasing so much? Because the lease-up phase of your community will literally build the foundation for all of your apartment marketing and leasing success thereafter (construction pun intended). Building creative apartment marketing ideas into your plan from the beginning and creating the appropriate apartment marketing materials is the best way to set your team and your community up for success to fill your units quickly and keep them filled for the long haul. Don’t think that creating apartment complex marketing ideas stops once the apartments are filled, it’s important to keep these tenants engaged and informed after they’ve signed their lease.

Start converting more leads and engaging residents better today. Request a Demo

Apartment Website Ideas

When leasing up an apartment complex, it’s vital to have a user-friendly website in place. A good multifamily property website is a resource for your prospective residents and existing residents alike. It should be a place where you drive traffic to for inbound leads, touring, ‘experiencing’ your community, and more.

Residents should be encouraged to use your website to pay rent, stay up-to-date on events, submit maintenance requests, and much more. You want your new residents to enjoy every aspect of their new home and building a sleek, user-friendly community website is one of those aspects. When thinking about apartment website ideas, we recommend looking at competitors’ apartment websites for inspiration. See what your comps have created and how their residents are or aren’t interacting with their site. Research best practices across the industry as well. Other sites can help you kickstart the process, which is extremely important when developing marketing ideas for your apartment lease-up as well. During the lease-up phase, it’s best to follow a lease-up checklist to ensure you’re leaving no stone unturned and almost all of your marketing efforts should be focused on driving initial leads to your website for further vetting and, ideally, conversion. The process for establishing multifamily marketing ideas is critical to finding residents and filling your available units. And if you want to be as efficient with your marketing spend as possible, driving leads to your owned website and channels will be the absolute best bang for your buck versus leads funneling through an ILS first. If you’re looking for creative apartment website CTAs (call to actions) and the best ways to convert multifamily website visitors, check out PERQ!

Apartment Advertising Ideas

When developing a marketing plan, you’ll have to come up with a wide variety of apartment advertising ideas. No one channel will do it in terms of reaching your target audience of prospective residents.

From social media to apartment-finder websites, it’s best to sit down with your team to discuss each and every resource you could possibly use for advertising. Be sure to also research multiple examples of apartment ads to help you design effective advertising materials before launching any apartment advertising plans. When you’re thinking about advertising your amazing community, you should consider all of the avenues available to you that weren’t available 5-10 years ago. In fact, you should focus on these resources, as they are used by millions when searching for apartments. Some of these advertising outlets include:

  • Facebook
  • Instagram
  • Snapchat
  • Networking Groups
  • Apartment Listing Sites
  • Google My Business Listings
  • Google Ads
  • Facebook Marketplace
  • Youtube
  • Retargeting

Having high-quality photography, creative graphic design, and, most importantly, video in place for your apartment advertising efforts is an absolute must these days. It’s all about being real in your ads and simply showing your space as it stands. Prospective residents can see through fluff and fake, photoshopped ads. Keep your efforts real and the results will speak for themselves. If you haven’t heard of retargeting or remarking for apartment community ads, it is absolutely a strategy that you should investigate this multifamily budget season. Retargeting allows your apartment advertisement to literally follow prospective residents from your website over to other channels and other sites, keeping your brand and community front and center with them. These are just a few of the many advertising ideas that are up-and-coming for apartment complexes everywhere. You should utilize as many of these outlets as possible and ensure you have a consistent voice and strategy across all of your advertising channels.

The future is now and with our captions and translations, you can reach out to any audience, anywhere in the world. Every experience you create is saved to the cloud instantly so you can have the peace of mind that comes with knowing that you’ll always have access to the materials you require.

Apartment Slogan Ideas

While it’s vital to have an effective website and creative, professional advertising ideas, you’ll also want to incorporate a catchy slogan into your apartment marketing efforts.

When trying to think of apartment slogan ideas, it’s best to gather your whole marketing team to help come up with creative recommendations as this is typically a tough one. Apartment marketing slogans are so crucial, it might give you a competitive edge over other complexes. It may not seem like they are that important, but if it’s the first thing a prospective resident will see in regards to your community, then there is a lot riding on that one liner apartment slogan. During this creative process, be sure to research apartment quotes and sayings, and think about the many aspects of your community. You might actually consider making a few different slogans based on the time of year and different factors that make your complex great. Think about apartment slogans for Fall, pet-friendly apartment slogans, or slogans about your location and neighborhood. Brainstorming these different elements can help you create unique apartment slogans that your competitors don’t have.

Here are a couple ideas to get the creative juices flowing for your apartment slogan ideas:

  • “Find Your Autumn Paradise”
  • “Live in Pet-Friendly Luxury”
  • “Live Who You Are”
  • “When Minutes Matter, Live in Convenience”
  • “Here for You, And Them” (with a pet picture)
  • “ET Tried to Call Home, Then Called Us”
  • “Home is Our Favorite Four Letter Word”

The real estate industry was once reliant on photos and stale, overpriced videos. In a climate where the buyer is going to make a more educated decision than ever before, Realync provides the tools necessary to create the authentic experience today’s market is looking for.

Apartment Name Ideas

While it’s important to think about the many marketing tactics we’ve talked about in this post, if your community doesn’t have a great apartment community name, your marketing tactics may ultimately fall flat.

The name on the building may seem rather trivial, but at the end of the day, it’s how people will know you, find you, identify you, talk to their friends about you. Your name will ultimately become your community’s identifying factor. In order to grab the attention of apartment-seekers, it’s vital to brainstorm professional and catchy apartment names. Another factor to consider is you’ll most likely be marketing apartments to Millennials, so you’ll have to ensure your name meshes well with that type of audience. What do we mean by that? Think beyond “500 N Street” for your name. Is there something you want your community to be known for? Is it a luxury community that stands out above the others in the area? Then so should your name. When deciding on apartment name ideas with your team, be sure to research other names and jot these down to use for inspiration. Names like “360 Apartments” and “Lakeshore Apartments” are good examples because they sound professional, have a catchy tone, and convey something. Don’t be afraid to spend time finding the right name given just how important it is. Try to think about what’s unique about your area and think of names that aren’t similar to other communities too. The last thing you would want is for someone to get your apartments mixed up with others.

Outreach Marketing Ideas For Apartments

When it comes to marketing tactics for leasing multifamily apartments, you can’t forget about multifamily outreach marketing. This type of marketing involves being very proactive and going out and finding residents yourself. While having a good website and writing blogs might spread the word effectively, deciding on outreach marketing ideas for apartments can help bring in new residents quicker than any other method. One way to do this involves hosting events. Once your property is built, it’s a very good idea to throw an event to kick-off the launch of your new community. Holding a ribbon-cutting event and inviting area dignitaries, local businesses, and others from the community is a great way to kick things off. In addition to creating advocates out of local leaders and businesses, this event could also be used to bring in new prospective residents. We have seen communities go as far as having a live band or DJ, catered food, giveaways, and other fun ideas that actually drive people to come and stick around. Don’t miss out on providing ‘first look’ tours of the community while people there for this event as well. It’s the perfect time to showcase your new space. Already have residents? Encourage them to bring their friends, and offer a discount off rent or referral fee if they refer a friend to the property. Don’t miss out on also posting flyers and flags around the neighborhood for apartment community events as walk-in traffic is a very real thing.

Start converting more leads and engaging residents better today. Request a Demo

Apartment Marketing Companies

Being apartment owners or apartment managers, we understand that you might have a lot on your plate. So while you want to spend the time and resources finding new tenants, you just simply might not have the time. And while the lease-up phase is a time with a lot of scrambling around, adding apartment building marketing to the mix can be outright overwhelming for many people. That being said, sometimes it’s a very good idea to use apartment marketing companies that specialize in how to market apartments. From writing eye-catching Craigslist headlines to ensuring apartment-seekers can find you on Google search, these companies can help bring the new residents in while you focus on other areas of the business. Especially in the lease-up phase, closing leases and managing the abundant flow of move-ins is a very important yet time-consuming task. So don’t be afraid to seek the help you need to help the process run a lot more smoothly.

Apartment Open House Ideas

Another way to bring in new residents to your apartments is by the use of open houses. However, coming up with apartment open house ideas can be difficult—especially when you’re busy closing leases and doing other important tasks for the community—like managing construction teams and deadlines, leasing, managing move-ins, etc. It can be busy!

If you want to know how to market to apartment complexes successfully using open houses, it will all boil down to how you market and advertise the open house. If people don’t know about it, they won’t come. You might consider having food or some other offering, like one month free rent, to get prospective residents in the door. While you’re brainstorming, be sure to search for apartment marketing ideas 2019 or 2020 to find the best tactics suited for your needs. Many onsite management teams are seeing lots of success with multifamily open houses, so take the time to learn from them and see what is or isn’t working with today’s prospective residents. This will help you gather inspiration for marketing open houses, what special deals are proving successful, and what channels are working well for advertising / promoting your open house. For the open house itself, you might also consider having a special promotion available to apartment-seekers if they bring friends. Referral fees don’t have to be exclusive to residents! One final nugget on open houses — consider going virtual with your open houses! Platforms like Realync have taken open houses digital and allow you to host live walk-throughs and reach your prospective residents where they are. It’s a streamlined way to still connect with your audience of prospective residents and make joining a tour even more convenient for them.

A virtual tour for real estate in the present day needs to avoid the typical pitfall of appearing to be inauthentic. In other words, we must rethink the way we lease to promote a more authentic representation of the units our prospects are interested in.

Fun Marketing Ideas For Apartments

When trying to come up with marketing ideas for your apartment community, it can be easy to stay close-minded, stick with what you have always done, and not expand on your ideas.

If you’re a stabilized apartment community, it may be easy to just put your marketing on cruise control and assume that everything will be good. Don’t get stuck in a rut and just assume that everything will stay status quo. You need to always be brainstorming marketing ideas and looking at your apartment marketing data to ensure that what you are doing is successful and generating leads and interest for your team. When brainstorming, think of fun marketing ideas for apartments and write out everything to have as many different options to choose from as possible. Many times, creative marketing ideas for luxury apartments can be tough to come up with, so be sure to really consider the target audience for luxury apartments, and be sure your messaging and tone line up accordingly. Also, think about every phase of the process for your community and the new residents you are looking to connect with. When developing your strategy, consider luxury apartment grand opening ideas, monthly events, seasonal occasions, and more. Your grand opening doesn’t just have to be when the building itself is complete. Celebrate everything with your team and with your residents! Creative marketing for luxury condos and apartments might seem difficult, but taking the time to sit down with your team and think on a creative level can make the process a lot easier. Having fun with your multifamily marketing ideas will shine through to the audience you are looking to connect with. If you’re not having fun with it, it’s unlikely that your prospective residents are either. Your apartment marketing doesn’t just need to be ads and sales-focused events either—consider throwing a fundraising event for a local organization or hosting a pool party for pets, or a car washing event raising money for youth sports teams.

Apartment Marketing Goals

One key thing to remember when trying to develop apartment marketing plan ideas is that the planning phase means everything. If you don’t have a clear and detailed plan, chances are you won’t be very successful.

Once you first arrive at the drawing table in the planning phase, you should begin with setting a goal. However, it’s important to note that you need to be very specific about this goal and that it should include KPIs and other measurements. KPIs, or key performance indicators, are a type of measurement used for performance purposes. When creating a marketing plan for apartment complexes, you’ll want to set goals that get specific about the fine details you’re trying to achieve. Are you looking to just build an audience and following, or looking for engagement and lead conversions? Defining what you are looking to achieve with your multifamily marketing efforts is the absolute foundation for any successful apartment marketing campaign. Also, be sure to make these goals realistic and achievable. Additionally, these can be goals for specific employees or goals for the community as a whole. If you’re struggling with creating a plan, you might consider utilizing a property management marketing plan template to help you gain clarity for the planning phase.