Free Toolkit: Using Video for Marketing and Leasing Apartments
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
Apartment Marketing Ideas
It seems like everyday new apartment buildings are being constructed all across the US. It’s an exciting time with such a boom in multifamily development! But while the construction phase of new apartments holds great importance, it also brings with it ample stress and pressure with such an emphasis on filling these units quickly. Given that leasing kicks off before these buildings are even constructed, leasing units can be a tough mountain to climb. You may be asking yourself, why are we focusing on construction and pre-leasing so much? Because the lease-up phase of your community will literally build the foundation for all of your apartment marketing and leasing success thereafter (construction pun intended). Building creative apartment marketing ideas into your plan from the beginning and creating the appropriate apartment marketing materials is the best way to set your team and your community up for success to fill your units quickly and keep them filled for the long haul. Don’t think that creating apartment complex marketing ideas stops once the apartments are filled, it’s important to keep these tenants engaged and informed after they’ve signed their lease.
Apartment Advertising Ideas
When developing a marketing plan, you’ll have to come up with a wide variety of apartment advertising ideas. No one channel will do it in terms of reaching your target audience of prospective residents.
From social media to apartment-finder websites, it’s best to sit down with your team to discuss each and every resource you could possibly use for advertising. Be sure to also research multiple examples of apartment ads to help you design effective advertising materials before launching any apartment advertising plans. When you’re thinking about advertising your amazing community, you should consider all of the avenues available to you that weren’t available 5-10 years ago. In fact, you should focus on these resources, as they are used by millions when searching for apartments. Some of these advertising outlets include:
- Networking Groups
- Apartment Listing Sites
- Google My Business Listings
- Google Ads
- Facebook Marketplace
Having high-quality photography, creative graphic design, and, most importantly, video in place for your apartment advertising efforts is an absolute must these days. It’s all about being real in your ads and simply showing your space as it stands. Prospective residents can see through fluff and fake, photoshopped ads. Keep your efforts real and the results will speak for themselves. If you haven’t heard of retargeting or remarking for apartment community ads, it is absolutely a strategy that you should investigate this multifamily budget season. Retargeting allows your apartment advertisement to literally follow prospective residents from your website over to other channels and other sites, keeping your brand and community front and center with them. These are just a few of the many advertising ideas that are up-and-coming for apartment complexes everywhere. You should utilize as many of these outlets as possible and ensure you have a consistent voice and strategy across all of your advertising channels.
Apartment Slogan Ideas
While it’s vital to have an effective website and creative, professional advertising ideas, you’ll also want to incorporate a catchy slogan into your apartment marketing efforts.
When trying to think of apartment slogan ideas, it’s best to gather your whole marketing team to help come up with creative recommendations as this is typically a tough one. Apartment marketing slogans are so crucial, it might give you a competitive edge over other complexes. It may not seem like they are that important, but if it’s the first thing a prospective resident will see in regards to your community, then there is a lot riding on that one liner apartment slogan. During this creative process, be sure to research apartment quotes and sayings, and think about the many aspects of your community. You might actually consider making a few different slogans based on the time of year and different factors that make your complex great. Think about apartment slogans for Fall, pet-friendly apartment slogans, or slogans about your location and neighborhood. Brainstorming these different elements can help you create unique apartment slogans that your competitors don’t have.
Here are a couple ideas to get the creative juices flowing for your apartment slogan ideas:
- “Find Your Autumn Paradise”
- “Live in Pet-Friendly Luxury”
- “Live Who You Are”
- “When Minutes Matter, Live in Convenience”
- “Here for You, And Them” (with a pet picture)
- “ET Tried to Call Home, Then Called Us”
- “Home is Our Favorite Four Letter Word”
Outreach Marketing Ideas For Apartments
When it comes to marketing tactics for leasing multifamily apartments, you can’t forget about multifamily outreach marketing. This type of marketing involves being very proactive and going out and finding residents yourself. While having a good website and writing blogs might spread the word effectively, deciding on outreach marketing ideas for apartments can help bring in new residents quicker than any other method. One way to do this involves hosting events. Once your property is built, it’s a very good idea to throw an event to kick-off the launch of your new community. Holding a ribbon-cutting event and inviting area dignitaries, local businesses, and others from the community is a great way to kick things off. In addition to creating advocates out of local leaders and businesses, this event could also be used to bring in new prospective residents. We have seen communities go as far as having a live band or DJ, catered food, giveaways, and other fun ideas that actually drive people to come and stick around. Don’t miss out on providing ‘first look’ tours of the community while people there for this event as well. It’s the perfect time to showcase your new space. Already have residents? Encourage them to bring their friends, and offer a discount off rent or referral fee if they refer a friend to the property. Don’t miss out on also posting flyers and flags around the neighborhood for apartment community events as walk-in traffic is a very real thing.
Apartment Open House Ideas
Another way to bring in new residents to your apartments is by the use of open houses. However, coming up with apartment open house ideas can be difficult—especially when you’re busy closing leases and doing other important tasks for the community—like managing construction teams and deadlines, leasing, managing move-ins, etc. It can be busy!
If you want to know how to market to apartment complexes successfully using open houses, it will all boil down to how you market and advertise the open house. If people don’t know about it, they won’t come. You might consider having food or some other offering, like one month free rent, to get prospective residents in the door. While you’re brainstorming, be sure to search for apartment marketing ideas 2019 or 2020 to find the best tactics suited for your needs. Many onsite management teams are seeing lots of success with multifamily open houses, so take the time to learn from them and see what is or isn’t working with today’s prospective residents. This will help you gather inspiration for marketing open houses, what special deals are proving successful, and what channels are working well for advertising / promoting your open house. For the open house itself, you might also consider having a special promotion available to apartment-seekers if they bring friends. Referral fees don’t have to be exclusive to residents! One final nugget on open houses — consider going virtual with your open houses! Platforms like Realync have taken open houses digital and allow you to host live walk-throughs and reach your prospective residents where they are. It’s a streamlined way to still connect with your audience of prospective residents and make joining a tour even more convenient for them.
Apartment Marketing Goals
One key thing to remember when trying to develop apartment marketing plan ideas is that the planning phase means everything. If you don’t have a clear and detailed plan, chances are you won’t be very successful.
Once you first arrive at the drawing table in the planning phase, you should begin with setting a goal. However, it’s important to note that you need to be very specific about this goal and that it should include KPIs and other measurements. KPIs, or key performance indicators, are a type of measurement used for performance purposes. When creating a marketing plan for apartment complexes, you’ll want to set goals that get specific about the fine details you’re trying to achieve. Are you looking to just build an audience and following, or looking for engagement and lead conversions? Defining what you are looking to achieve with your multifamily marketing efforts is the absolute foundation for any successful apartment marketing campaign. Also, be sure to make these goals realistic and achievable. Additionally, these can be goals for specific employees or goals for the community as a whole. If you’re struggling with creating a plan, you might consider utilizing a property management marketing plan template to help you gain clarity for the planning phase.