How Video Is Your Secret Weapon
Video can be a part of your marketing, leasing, and resident engagement strategies to improve property performance (i.e., reaching prospects in other states, saving your teams’ time by scheduling virtual live tours or sending pre-recorded videos, or effectively communicating with residents via video, etc.).
Continue reading below to learn more about how video can improve your multifamily marketing plan. If you found this information helpful, subscribe to the Realync newsletter to learn more!
Multifamily Marketing Ideas
The world of multifamily marketing has changed significantly; however, the goals remain the same. The goal is to find ways to keep residents happy, maximize occupancy rates, and attract new residents to fill vacant units. In order to do this, all multifamily communities need to take advantage of proper multifamily marketing. With a strong multifamily marketing campaign, communities are able to not only get themselves noticed but also send a strong message to prospective residents that they are open, welcoming, and ready to provide a new home to those who are looking for one.
While multifamily marketing used to focus on marketing techniques such as flyers, billboards, newspaper ads, and more, the world of multifamily marketing has evolved significantly during the past few years. Now, when someone is looking for a new place to live, particularly in the world of multifamily communities, they turn to the internet first. As a result, multifamily communities have to adapt and take a new approach to multifamily marketing as well.
While it is good to have a well-rounded strategy that still uses techniques such as an apartment direct mail campaign, it is important for multifamily communities to branch out and takes a new approach to the world of multifamily marketing, including listing services, digital ads, robust apartment property websites, and more. This is where some of the newest multifamily marketing ideas can be found.
In order for multifamily communities to position themselves as a community pillar and a welcoming place to live, they need to come up with the right messaging and marketing strategy. There are a few ways that digital and virtual marketing strategies can help multifamily communities not only survive but also thrive in this unique environment. What are some of the top ways that a multifamily community can market itself effectively in today’s era?
Apartment Marketing Ideas
When it comes to apartment marketing ideas, there are a few things to keep in mind.
First, when thinking about how to market apartment communities, it is important to take a step back and think about how property managers and leasing agents can reach their ideal target audience. When thinking about fall marketing ideas for apartments, it is a good idea to come up with themed events that can help apartment communities position themselves as a fun place to live. This might include putting on a festival or a carnival that will attract not only current residents but also prospective residents who might want to become a part of this community.
Of course, when it comes to apartment marketing slogans and apartment marketing materials, it is also important to think about what to do with this festival. This is where video marketing can be helpful. By taking short videos of the event, overlaying them with exciting music and catchy slogans, and putting the videos on the apartment community’s website and social media pages, leasing agents can drive more traffic to the company’s website, increase leads, and boost conversion rates. This is a great way for apartment marketing professionals to leverage the power of digital marketing to increase their occupancy rates.
Social Media Marketing for Apartments
One of the most important tools when it comes to multifamily marketing is social media.
Social media marketing for apartments has never been more important. While social media is something that is more common among younger generations, it is also popular among middle-aged and elderly people as well. Therefore, social media is a great way to reach a large audience in a short amount of time. The best multifamily marketing strategies are going to incorporate social media into their advertising campaigns to maximize their marketing efforts.
While there are lots of platforms from which to choose, one of the biggest platforms is Facebook. Still seen as the flag-bearer for social media, the best apartment Facebook pages are going to be updated on a regular basis. Remember that multifamily marketing social media pages are going to have followers. Followers are going to expect to see posts on a regular basis. They want to know what is going on in the community, as this will help them figure out whether or not that community is for them. Therefore, think about social media post ideas for apartment communities, which might include fun posts about events that might have taken place recently or specials that the apartment community might be running. By putting plenty of photos and videos on the social media page on a regular basis, multifamily marketing campaigns will see a higher return on their investment.
Apartment Advertising Ideas
It is important to think about other apartment advertising ideas as well. This is another area in which video marketing can be helpful. There several apartment ads examples that incorporate video marketing into their plans. There are two different types of video marketing when it comes to advertising in apartment communities. The first involves pre-recorded videos. These are videos that are taken ahead of time and then shown either to a specific party or placed on the website as a pillar video as a way to get people interested in learning more about the community. The other way video marketing can be used for apartments involves live videos. For example, this might involve a live video tour for a single person or family that wants to learn more about a specific unit. Or, this might be a live video for a group of people.
Video marketing is a powerful tool because it allows apartment communities to attract their ideal audience. This can also reduce the production time for videos while also providing ways for apartment managers to track what is working and what isn’t. Then, they can adjust the advertising strategy in real-time to boost their return on investment.
It is important for apartment communities to think about how they are going to use quotes as a part of their advertising campaign. This refers to pricing and specials that might be used to incentivize people to sign leases. A simple search for move-in specials apartments near me can be helpful. It is critical for leasing agents to remember that the hardest part of closing a lead is getting them to finally sign on the dotted line. The prospective resident knows that this is a major commitment. Getting cold feet at the end of the process is not unusual. Therefore, there are a few apartment move-in specials ideas that might be helpful.
Apartment move-in incentives can be a great way to finally close the deal. For example, it is not unusual for new apartment buildings to provide a free first month’s rent to those who sign a lease within a certain period of time. This could be a way to sweeten the pot, particularly when new residents are burdened with added moving expenses from the moving truck, new furniture, new appliances, and other costs. Furthermore, some apartment communities even provide a reduced security deposit to prospective residents who move in during a set window. This is another move-in special that might help get those leases signed.
Apartment Lease-Up Strategy
One of the most important times in the life of a multifamily community is the lease-up period. This is the period of time that takes place from when an apartment building opens its doors until it is 90 percent full. It is important to define lease-up goals, including when the building should be 90 percent full. In order to meet this date, it is important to come up with an apartment lease-up strategy, which is where the marketing campaigns will be critical. All multifamily communities need to come up with a well-rounded strategy that will help them meet this lease-up goal. This is where apartment leasing specials can be helpful.
In addition to a free month’s rent or reduced security deposits, it might be helpful to provide residents with the chance to pick their own parking space. Apartment parking spots are one of the most important amenities to spotlight and providing new residents with the chance to pick their parking spot might be a way to sweeten the deal. In addition, think about assisting new residents with their moving expenses by providing professional movers on-site. While this might take some creative thinking to coordinate, this could help the community reach its lease-up goal sooner.
Outreach Marketing Ideas for Apartments
It is important for property managers to think about outreach marketing ideas for apartments. This is where video marketing tools can be helpful. Some video platforms, such as Realync, provide unique virtual leasing solutions that can help property managers send powerful messages to prospective residents. Realync allows leasing agents to set up a smooth, virtual open house experience for countless prospective residents at once. When this is combined with the ease of Realync’s mobile app, property managers can build a strong, personal connection with prospective residents that can convince them to sign a lease. The ability to perform virtual meet and greets, throw virtual events, and hold virtual open houses using the right video solution is a powerful marketing tool for property managers and agents.
Finally, see if local businesses might be willing to provide gift cards that apartment communities can use to convince people to sign a lease. Partnering with a local business is one of the best multifamily outreach marketing ideas. When it comes to community outreach marketing ideas, think about reaching out to local bars, restaurants, breweries, and more to see if they might be willing to donate gift cards to convince local residents to move into the apartment community. Not only will this help apartment communities reach their lease-up goals, but double as a form of marketing for local businesses. Having a well-rounded marketing campaign can make the difference for a growing multifamily community.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 2X your lead-to-lease conversion rate!Request a Demo