When property managers and leasing agents look to connect with prospective residents, it is important to implement a well-rounded advertising strategy – including apartment digital marketing. In order to reach a community’s audience, multifamily teams need to implement social media marketing. When it comes to forming apartment social media marketing ideas, there are several key points to remember.
First, note that social media marketing for apartments is a large undertaking. Before implementing a strategy, a team must recognize that not every apartment community has the same resident demographic. As a result, apartment communities tend to target different prospective residents as well. For example, some communities may be tailored toward college students while others target retirees. While these populations both use digital outlets, they typically operate in different social media spheres. Multifamily marketers must understand their prospective residents, including which social media platforms they use and target them appropriately.
Let’s look at the social media platform, Instagram, as an example. Instagram is one of the primary social media platforms for Millennials and Generation Z, and it is growing in popularity for the older generations as well. In fact, Instagram is now second in the world of social media only to Facebook. As a result, Instagram posts for apartments are a must for multifamily communities.
When thinking about Instagram posts for apartments, it is important to keep a few points in mind. First, post on a regular basis. This will keep the apartment community at the forefront of the minds of prospective residents. Second, be creative. Post images and videos of community events, apartment homes, amenities, and other unique features that highlight the benefits of living in that community. Streamline your strategy by using pre-recorded videos from platforms such as Realync to showcase everything the apartment community has to offer. By increasing your digital media presence and targeting the right audience, your conversion rates will increase.