All Multifamily

Multifamily real estate communities are increasingly opening up to in-person experiences once again. The idea of physically seeing prospects and walking them through the leasing process in person is exciting to so many of us in the industry! But, unfortunately, it also may have leasing teams thinking that maybe it’s time to shed that apartment […]

Most multifamily communities today understand offering some sort of virtual touring option is a must. However, simply offering virtual tours may not be enough to give prospects everything they are looking for. Virtual tours cover everything from Facetime tours on a native app to high-scale production videos and everything in between. The needs and wants […]

Today’s multifamily real estate market is crowded. It can be challenging to stand out to prospects. Virtual tours are certainly one of the must-haves; however, it’s tough to produce innovative and new videos even with using them. You may look to find the biggest and flashiest ways to make creative real estate videos. All the […]

You likely have your in-person touring strategy and your virtual touring strategy. However, have you considered how that apartment virtual tour software can help with your in-person plan? No? Well, you may be missing a big opportunity. Today’s prospective residents are looking for a multifamily real estate community to give them the best possible leasing […]

The National Apartment Association (NAA) has announced the winners of the 2021 NAA Best Places to Work Awards, which recognize member organizations that foster a culture of collaboration, innovation and hard work. Further, the awards pay tribute to management companies and industry suppliers that have gone above and beyond to create safe and engaging work […]

Apartment marketing ideas for current residents? That doesn’t seem right. If they are already a resident, then they are through the sales funnel. Apartment marketing is for top-of-funnel prospective residents. It certainly isn’t for those who already call your multifamily community home. Of course, we are kidding! If that’s what you and your leasing team […]

One of the best parts of video for multifamily real estate is that it can be used at all points along the resident lifecycle – including top-of-funnel apartment marketing. For prospects who are at the top-of-funnel stage, they are just starting the process of looking for a new place to live. When marketing apartments via […]

You may have Googled something along the lines of how to make video tours for multifamily real estate. Unit-level video tours, 3D and 360 virtual tours for real estate are all types of tours that pop up on Google. But how do you create them? Your tours should stand out and drive prospects toward a […]

When people think about virtual tours, 3D virtual tours and 360 click-through tours for real estate are usually the tour style that comes to mind first. And that makes sense. These are often the first type of virtual tours many prospects see when considering a property. They live on home pages or on listing pages, […]