All Multifamily

Spring is here! We’ve created a 10-clue scavenger hunt that can be completed in the comfort of your home. Why not pair technology with a creative way to accomplish a kid-friendly scavenger hunt!

When it comes to standing out in the crowded multifamily marketplace, a well-crafted apartment marketing slogan can be a great jumping-off point. It can be the hook that draws prospective residents in and grabs their attention for the rest of the marketing message. However, it’s a challenge to come up with creative tag lines for […]

If you’re a multifamily leasing professional, it’s never a bad time for self-reflection to look at what you’re doing well, what you can improve upon, what is working, and what’s not. If you’ve set goals for yourself, take the time to look at where you’re at with respect to those goals. Consider the question, “Are […]

When it comes to the success of a multifamily community, there is one critical factor: Occupancy! Some may argue that the critical success factor is leasing. However, if you don’t keep your current residents it will result in a lower overall NOI and long-term return on the investment. You should keep track of your occupancy […]

Ambition. You’ve got it — ambition, drive, and desire to succeed. It’s why you’ve landed here. There are certain skills that every leasing agent should have at a minimum and skills that can help you excel in your role. So let’s talk about it. At the most basic level, you should: Have a firm knowledge […]

Word on the street is that you’re occupied! Congratulations—that’s a huge accomplishment! Since you’re killing it with your leasing strategies, I’m sure you’re doing the same with your video content strategies. But, adding an outside perspective into your leasing and marketing strategy discussions is always a great practice regardless if you’re just getting started with […]

“Your renters want as much convenience as possible,” said Lisa Trosien, Apartment Expert. I’m sure I’m not the first to tell you that data should inform your marketing decisions – especially when it comes to your leasing strategy. In a recent webinar hosted by Realync, Lisa Trosien chatted about video statistics, how to offer in-person […]

Learning how to make a virtual tour for multifamily properties is not a one-size-fits-all, turnkey situation. The truth is, the most effective guidance for virtual tours will vary from property to property based on multiple variables. It has a lot to do with your answers to these questions: What are your current leasing goals? Are […]

While iPhones have a market share advantage, Android mobile devices continue to have a loyal and devoted fan base. As a multifamily leasing consultant, you should be able to shoot apartment video tours on whichever mobile device you choose. Video tours of real estate properties are critical for leasing success in today’s real estate market. […]