“Your renters want as much convenience as possible,” said Lisa Trosien, Apartment Expert. I’m sure I’m not the first to tell you that data should inform your marketing decisions – especially when it comes to your leasing strategy.
In a recent webinar hosted by Realync, Lisa Trosien chatted about video statistics, how to offer in-person tours with video, and tips surrounding leasing best practices for corporate and on-site teams in the multifamily industry. Lisa brought the facts, the energy, and the dumplin’!
Compiled below is a list of Realync’s favorite facts along with some key questions to incorporate into your tours — no matter if they’re virtual or in-person!
Facts About Video Touring and Consumer Behavior
Want to absorb the facts yourself, watch the FREE on-demand webinar now!
- FACT: 72% of people would rather learn about a product through video than any other channel!
- FACT: Video can increase conversion by up to 80%!
- FACT: 54% of our customers don’t think we have their best interest in mind!
- FACT: 86% of consumers say personalization impacts purchase decisions!
- FACT: The two types of touring (in person and video) can co-exist together and work hand-in-hand!
- FACT: Viewers retain 95% of a video message!
Tips for Hosting Quality Prospect Tours
Amp up your video leasing strategy with our FREE Video Leasing Playbook!
- TIP: Ask if they have any “dealbreakers” upfront and address them when you have control over them!
- TIP: Put the prospect at the heart of your service! Say things like, “Please describe which room is the heart of your home.” That way, you can learn more about what is important to your prospect!
- TIP: Ask what type of tour your prospect would be most comfortable with — and then do it!
- TIP: Ask high-value questions and focus on what your prospect said was important during the tour (whether it is in-person or virtual)!
Example – If they like to cook, start the tour in the kitchen! - TIP: Don’t forget to sell the invisible!
Example – During virtual tours, do all of the things your prospect would normally do if they were there (turn on the faucet to show off the water pressure, open the kitchen cabinets, etc.). - TIP: Offer “express tours” and send follow-up videos afterward of things you didn’t have time for!
Examples – Neighborhood video, Amenity video, etc.
Questions to Ask Prospects
Personalization points to consider before the tour:
- “What type of tour experience would you prefer?”
- “What type of tour would you be most comfortable with?”
- “Will anyone living here be working or learning from home?”
- “What is the most important room in a space?”
- “Could you please describe which room is the heart of your home?”
- “Do you have any pets sharing the home with you?”
Personalization points to consider during/after the tour:
- “Was there anything else you were looking for that I didn’t cover?”
- “Was there anything that you saw that you had more questions about/did not sit right?”
- “If you like everything you see, can we get this one taken off the market for you today?”
- “At the end of the tour, I’ll tell you how you can make this apartment yours.”
- “What have I missed?”
- “Was there anything else you were looking for that I didn’t cover?”
Myths Debunked
- Myth: Video tours and in-person tours can’t work together!
- Myth: Video tours are no longer needed!
Get In Touch!
If you want to learn more about how to shoot specific shots, what equipment to use, how to post or share or embed your video tours to get it in front of your prospects, get in touch! Email us at contact@realync.com. We’d love to hear from you!