One of the best parts of video for multifamily real estate is that it can be used at all points along the resident lifecycle – including top-of-funnel apartment marketing.

For prospects who are at the top-of-funnel stage, they are just starting the process of looking for a new place to live. When marketing apartments via video, it doesn’t have to be complicated. These videos can actually be very general. Then, they can become more focused as the prospect expresses their interest in your community. Videos are far more likely to draw prospects in, encouraging them to learn more about the multifamily community than any text or still photos. Video simply works.

When it comes to using video for better apartment marketing, the goal should be to showcase the space and the vibe of the community in a real, authentic way. That will, ultimately lead to lease conversions. Here’s how you and your team can make that happen.

Social Media

In the world of social media trends, video continues to reign supreme. As far as marketing ideas for apartments, it’s a place where you’ll see a pretty big impact for a fairly minimal effort. On social media, in particular, posts and ads with videos get shared 1200% more than text and photos combined. Posts with video get 48% more views than posts without. Here are few more statistics:

  • 58% of consumers visit a brand’s social media pages before visiting their website.
  • 24% of consumers are making more purchases due to ads on social media than they did last year in 2020.
  • 60% of consumers who made a purchase from a brand found out about them on social media.

Video should be a part of your social media marketing strategy. Video allows you to easily share fun marketing ideas for apartments. For example, if you have apartment move-in specials ideas you want to share, use video. Or use video on your Facebook page to share community events. Not only will that help show off your spaces and help prospects get a peek into the vibe of your community.

Digital Assets

Another great place to use video for apartment marketing is for any multifamily digital marketing efforts to post a video. Your homepage, floor plan page, any listing platforms you’re using – if you can post a video, do it!

Statistics prove time and time again that video works for engagement. It will increase your click-through rates and, hopefully, your conversion rates as well. Websites that include video are 57% more likely to appear higher on search results, so more prospects will find your property.

Then, once they find you, your apartment videos on your homepage or listing pages will help pull those leads further into the funnel. Studies show that viewers retain 95% of a message when consumed via video versus just 10% via text. So if you are looking to get eyes to your website, then get your message to stick, then video is what will work.

When you’re looking for marketing ideas for apartment lease-up periods or during construction, posting walk-through videos on your website. This can help residents get the best possible idea of what the property will look like and offer in the near future. Again, using video for better apartment marketing means showcasing the space, which starts to gauge prospects’ interest.

Keep the Videos Real

When it comes to the best TYPE of video to use for apartment marketing, keep it real. Keep the videos real and authentic, and transparent – even at the top-of-funnel stage. Taking some quick overview videos of your community can do wonders. For example, don’t just write a description of your amenities; show them! Take a video of the pool or gym area or the coffee bar in the lobby. Use your current residents to talk about what they like about the community. Show your prospective residents the true vibe of the space, and you’ll start to build the necessary trust you’ll need to pull them from lead to signed lease.

In the end, having authentic, real video content will help convert leases into signed leases. If you need more inspiration, check out our resources tab to get more apartment marketing ideas. The right video used in the right way will help your apartment marketing reach the next level and stand out in the crowd.

Get In Touch!

Close more leases, market more effectively, engage with residents and, as always, keep it real. Do you have a question or suggestion? Or want to learn more about what you read? Email us We’d love to hear from you!