All Articles

Your property is stabilized so it’s time to sit back, relax, and enjoy the success of your marketing plans and leasing strategy, right? Not so fast – Yes, having a full house is great – and a testament to all the hard work the team has put in. However, if you spend too much time […]

It’s a must to know how to make a real estate video tour. But, knowing the how is only part of creating a successful video. You need to create a video tour that stands out and makes an impact on your target audience. To help you get started, or just give a quick refresher, here […]

Vacancies are part of the business in multifamily real estate. People move out for all sorts of reasons, resulting in open units – units that aren’t making money if they remain empty. That’s why it’s important to know what your vacancy rate is. Now, you may think you can just ballpark that number. That’s a […]

A good call-to-action, or CTA, can make or break your desired action. Imagine putting in all that work to create compelling content and the CTA, the specific action you want your audience to take, falls flat. Here’s the good news – we have the keys for you to start creating attention-grabbing CTAs. Regardless of what […]

The phrase interactive virtual tour describes nearly all of the different types of virtual tours. Nearly all virtual tours have a degree of interactivity between the tour and the user in some way, shape, or form. But, even with there being some interactive element in tours, not all virtual tours have all the bells and […]

It’s no secret that the first step in running a successful multifamily community is generating plenty of property management leads. It’s why one of the biggest questions for multifamily property managers today is “how do I get leads for my property?” As the multifamily space becomes more and more competitive, finding those leads becomes more […]

Over the last couple of years, virtual leasing has been on the rise in the multifamily leasing process. However, the way it’s used varies from property to property. It may be a large part of a property’s multifamily marketing plan and an integrated way to lease or it may be something teams have yet to […]

As planning for 2022 is coming to an end, multifamily communities need to finalize tools that’ll boost their marketing efforts and have real results. The good news is there are plenty of apartment marketing tools and technologies available to help you do it. To help narrow the scope, here are our top apartment marketing tools […]

Moving quickly is necessary in today’s real estate environment and leasing agents are always looking for multifamily leasing tips to close leases faster. The good news is there are a few property tools, specifically property technology resources, that can help leasing teams move from lead to lease faster. What’s a property tool that’s effective? Virtual […]