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In the world of apartment resident retention, there are things you can control and things you can’t. There are always going to be residents who won’t renew for reasons completely out of leasing teams’ control. That’s just one of the cardinal rules of apartment leasing. For example, if a resident is moving out of state, […]

The holiday season is upon us! And no matter how you celebrate, most people can come up with a memory or two that they can look back and smile on from one holiday or another. For me, it’s a Christmas memory 20+ years in the making! It isn’t matching PJs, the one present we got […]

As with most technology, apartment virtual tour software has seen a major evolution in multifamily over the years. Those who have been working in the multifamily real estate industry for a while may remember when that sort of virtual tour technology was a novelty. Now, it’s become a normal tool most properties are leveraging. While […]

The real estate industry relied on still photos or overly produced general videos to showcase properties back in the day. Leasing teams hoped that would be enough to garner interest. Unfortunately, knowing how to actually make a beautiful (and unedited) real estate video tour just wasn’t on the radar. In today’s climate, prospective residents are […]

Virtual leasing and, particularly, virtual apartment tours are a must-have for any multifamily community looking to compete in today’s aggressive real estate market. It takes more than offering just any type of tour to convert a prospect to a signed lease. For virtual leasing to work effectively and improve the property’s bottom line, teams need […]

We usually tout how virtual leasing and apartment video tours change the way multifamily teams approach modern leasing. But, there’s another way video will add value to your asset – the hiring process. The needs of today’s workforce are changing because people now have higher expectations (i.e., culture, competitive pay, flexible working, etc). It’s up […]

This multifamily budget season is here! Every year, multifamily teams work on their annual budget for the next year, taking into account a variety of variables like weather, unemployment, regulations, utility bills, you name it. More than ever, multifamily teams need to ensure that their budgets are flexible and easy to adapt to the unpredictable […]

Today’s leasing agents are shifting and adapting the way they showcase their properties and connect with prospective residents. That shift is toward offering apartment virtual tours. Not only is the leasing landscape changing, but prospective resident preferences are also changing as well. Whether it is a luxury apartment tour or a small studio for a […]