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Ordering groceries, scheduling family activities, virtual clothing try-on sessions, even therapy sessions, can all be done via apps on our phones now. Why would apartment leasing be any different? Today’s leasing teams are quickly discovering that apartment leasing apps can be a huge benefit to their leasing strategy. But what sort of benefits do these […]

By now, you may have built quite a video library of apartment videos—units and amenities to resident events and team introductions videos. And that’s exactly what you should be doing! One important category to consider building up or consider revitalizing is your assortment of evergreen videos. Put simply, evergreen content (video or written) retains relevance […]

Virtual tour software is a must-have for today’s leasing teams. As you’re looking for the best virtual tour software for your property, you should also consider what benefits it can bring not just in leasing but across the entire resident lifecycle. Video can have a bigger impact when used for leasing, marketing, and engaging current […]

Proptech (or property technology) is not a new category in the real estate industry. In fact, it’s been around since the 1980s. But, many people have only heard of the term proptech within the last five years. Why? Because these tech innovations really just began to streamline traditional processes in real estate and solve a […]

With virtual apartment tours becoming a must-have for multifamily properties, today’s leasing teams need to step up their game to be competitive. That means developing a solid, successful virtual apartment tour strategy. Even if your team has an existing strategy, it may be time to take a look at amping it up and taking your […]

All industries are increasingly embracing and investing in crisis management planning in case of emergencies. 62% of companies have crisis plans. It’s hard for on-site teams to know what to do for residents during a crisis. It’s challenging not to get caught up in the what-ifs and what to-dos. It’s important to keep tabs on […]

Word on the street is that you’re occupied! Congratulations—that’s a huge accomplishment! Since you’re killing it with your leasing strategies, I’m sure you’re doing the same with your video content strategies. But, adding an outside perspective into your leasing and marketing strategy discussions is always a great practice regardless if you’re just getting started with […]

Did you know there are built-for-multifamily virtual tour platforms? There are no shortages of virtual tour creators for real estate in today’s market. Virtual tour creators rose to meet the industry’s demands–to know how to create a virtual tour and to accommodate prospective renters who demanded it. However, when we’re talking about what a virtual […]