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Bold statement, right? Let’s rewind and break it down. In 2024, Realync clients achieved incredible milestones—boosting conversion rates and streamlining operations with their video and virtual tour strategies. Incredibly, 47% of prospects who watched Realync videos signed leases. Let’s put that into perspective: Prospects engaging, like clicking or watching Realync video tours, rented 47% of […]

To meet evolving resident expectations, the team at Elme Communities needed to elevate their digital marketing and leasing strategies, so they made a seamless transition from a competing product to the real deal: Realync.

Personalized videos close deals—just ask Leasing and Marketing Manager Jordan Guest. After just one month of using Realync for personalized videos, he’s already seeing results. In September, his team signed nine leases without Realync, but in October, they signed roughly 30 leases with Realync. Snaps for Jordan and his team! Not familiar with Realync? We […]

Jamie spent 15 years as Chief Marketing Officer at Bozzuto and Chief Experience Officer at Windsor Communities. At both companies, Jamie understood that attracting and retaining residents takes more than great properties—it takes innovative solutions that elevate the prospect’s experience and optimize operations.

Who says a sidewalk can’t be exciting? One district manager turned a simple update about a new sidewalk into a community highlight, earning hundreds of clicks and plenty of laughs from residents. Meet Jennifer Stonequist, a former property manager and now district manager with PRAXM Management, who’s rethinking how to connect with residents. Using Realync, […]

Career advancement isn’t just about skills—it’s also about using the right tools to flex those skills (and sometimes navigating office politics, but that’s a story for another day). Just ask Kiya Ruggeberg, who recently went from leasing agent to assistant manager. One tool she credits for her success is Realync, a DIY video solution that […]

Looking to get more leads and wow your higher ups? Your website is the ultimate source of truth for apartment seekers, making it an essential tool for capturing leads—so it’s worth giving it the attention it deserves.

Faith Barker, a Marketing Manager at Trilogy Real Estate, has a clever strategy for turning unengaged residents into happy ones: she combines her team’s friendly personalities with engaging video content. “Storytelling and connection are key. That’s why we create videos that engage residents and drive results,” said Faith. At Trilogy, Faith and her team know […]

Imagine saving your on-site team time—daily, weekly, monthly, and even over the years—using one smart strategy. This would be a major win for you. As a marketing and leasing leader, your goal is to cut costs, streamline your team’s efforts, and set them up for success. Now, you can achieve all three with one simple […]