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Why Multifamily Pros Are Jumping to the Tech Side There’s a growing trend of tech companies hiring their power users as full-time employees. Examples include OpenTable bringing on a former restaurant group owner. ClassPass hiring a previous fitness studio owner. Zillow bringing on a former property manager. Why are companies making this strategic move right […]

Can maintenance prepare residents for the winter while reducing future work orders? Absolutely. With Realync powering thousands of multifamily videos, properties nationwide use video to educate both prospects and residents all year round. But for those in the Midwest and East, winter isn’t just coming — it’s here. Freezing temps, icy sidewalks, and snow-packed parking […]

Leasing teams often start their day by suiting up, leaving personal worries at the door, and sticking to a polished, professional script whether touring residents, answering emails, or leading virtual tours. This approach feels a bit like the hit show Severance, where employees separate their work personas from their personal lives, losing the authenticity that […]

Bold statement, right? Let’s rewind and break it down. In 2024, Realync clients achieved incredible milestones—boosting conversion rates and streamlining operations with their video and virtual tour strategies. Incredibly, 47% of prospects who watched Realync videos signed leases. Let’s put that into perspective: Prospects engaging, like clicking or watching Realync video tours, rented 47% of […]

To meet evolving resident expectations, the team at Elme Communities needed to elevate their digital marketing and leasing strategies, so they made a seamless transition from a competing product to the real deal: Realync.

Personalized videos close deals—just ask Leasing and Marketing Manager Jordan Guest. After just one month of using Realync for personalized videos, he’s already seeing results. In September, his team signed nine leases without Realync, but in October, they signed roughly 30 leases with Realync. Snaps for Jordan and his team! Not familiar with Realync? We […]

Jamie spent 15 years as Chief Marketing Officer at Bozzuto and Chief Experience Officer at Windsor Communities. At both companies, Jamie understood that attracting and retaining residents takes more than great properties—it takes innovative solutions that elevate the prospect’s experience and optimize operations.

Who says a sidewalk can’t be exciting? One district manager turned a simple update about a new sidewalk into a community highlight, earning hundreds of clicks and plenty of laughs from residents. Meet Jennifer Stonequist, a former property manager and now district manager with PRAXM Management, who’s rethinking how to connect with residents. Using Realync, […]

Career advancement isn’t just about skills—it’s also about using the right tools to flex those skills (and sometimes navigating office politics, but that’s a story for another day). Just ask Kiya Ruggeberg, who recently went from leasing agent to assistant manager. One tool she credits for her success is Realync, a DIY video solution that […]