All Articles

Faith Barker, a Marketing Manager at Trilogy Real Estate, has a clever strategy for turning unengaged residents into happy ones: she combines her team’s friendly personalities with engaging video content. “Storytelling and connection are key. That’s why we create videos that engage residents and drive results,” said Faith. At Trilogy, Faith and her team know […]

Imagine saving your on-site team time—daily, weekly, monthly, and even over the years—using one smart strategy. This would be a major win for you. As a marketing and leasing leader, your goal is to cut costs, streamline your team’s efforts, and set them up for success. Now, you can achieve all three with one simple […]

As October rolls in, there’s a blend of crisp air, pumpkin spice lattes, and cozy sweater weather. It’s also when on-site teams begin brewing holiday activities and spicing up their resident engagement strategies. The holiday season is the perfect opportunity to showcase your community’s unique charm, and what better way to do that than through […]

IRVING, TX, September 26, 2024 – Grace Hill, an innovator of talent and customer management solutions for commercial and multifamily real estate, announced today its acquisition of Realync, the leading virtual platform for resident tours and communication, to strengthen its offering and meet the growing industry demands for virtual solutions. Terms of the deal were […]

It’s not every day that a multifamily property becomes an Instagram sensation. That’s why Sora caught our attention. Sora is more than just a place to live—it’s a social club, coworking hub, hot spot, and social media attraction. With over 28,000 Instagram followers, the Sora marketing team has mastered creating binge-worthy video content. Keep reading […]

Realync’s integration suite simplifies the process for multifamily teams to produce exceptional virtual tour experiences broadly. Indianapolis, IN (September 17th, 2024)—Realync, the complete virtual solution for multifamily touring and communications, announced new partnerships and deeper integrations with top property technology companies to enhance virtual tour experiences, making a significant impact in the virtual touring space. […]

Are you curious how multifamily teams measure the success of their video strategies? As a leader, proving ROI on your video investments is essential. Carroll VanHook-Weaver, Faith Barker, and Kristi Fickert know this well.

You’re here because you want to know the benefits of hiring creative leasing agents—those who use their personality to stand out and succeed. You’re looking to give them the trust, guidance, and freedom to come up with new ways to close leases. Sound like what you’re after? If so, keep reading to learn how creative […]

It’s no secret that the multifamily industry has been in the middle of a talent war, with turnover rates hitting record highs in the past years. But Tyler R. Marker, a Director of Marketing and Professional Development at Zidan Management Group, thinks his property management company is not just winning over prospective renters with their […]