Imagine saving your on-site team time—daily, weekly, monthly, and even over the years—using one smart strategy. This would be a major win for you. As a marketing and leasing leader, your goal is to cut costs, streamline your team’s efforts, and set them up for success.
Now, you can achieve all three with one simple tool: video.
Keep reading to hear how Carroll VanHook-Weaver, Director of Leasing and Marketing at Akara Living, made it happen, saving her teams countless hours and cutting costs.
How a Multifamily Leader Slashed Hours and Boosted Team Productivity
Carroll has been pivotal in launching the Kenect brand in Nashville and Phoenix. With 25 years of experience in hospitality and over 14 years in student housing and multifamily management, she excels in customer service and team management. Her commitment to excellence drives her to seek opportunities to save her team time and cut costs.
That’s why she turned to Realync for help. So far, the partnership has reduced maintenance tickets, decreased FAQs, and minimized interruptions to the leasing team.
Let’s explore how Carroll and her team achieved these results and how you can too. They focused on two key areas: reducing maintenance work orders and minimizing in-person tours.
Creating Video Tutorials to Reduce Maintenance Work Orders
Carroll explained, “According to our maintenance dashboard, we had 3,048 work orders across 1,000 beds over the last 12 months. Let’s break down how this time adds up.”
“On average, each work order takes about 15 minutes. That totals 762 hours, or almost 32 days of work,” Carroll continued. “After reviewing our top work order categories—appliance requests, GFI issues, HVAC problems, and general maintenance—I found that these accounted for 35% of service requests.”
To tackle this, Carroll had her team create video tutorials for these common service requests. By using video, they empowered residents to resolve simple issues safely in their apartments. The result? Carroll estimates they will save 1,100 work orders, translating to 272 hours—or 11 workdays!
Embedding Videos to Save Time on In-Person Tours
Another strategy Carroll implemented was embedding unit-level video tours and amenity videos on their Internet Listing Sites (ILSs) and SiteMaps. This approach has enabled her leasing team to reduce the number of in-person tours and help prospective renters narrow down their apartment search.
They achieved 1,462 views across 56 videos, with around 1,000 of those being in-unit video tours directly from their ILSs and Engrain SiteMaps. Realync integrates with leading tech companies to show where your video views come from right in the dashboard.
On average, Carroll’s team’s video tours last 30 seconds to one minute before a prospect loses interest or contacts the leasing team. In contrast, an in-person tour takes about 45 minutes. See how clear video helps save time and money? Not only for Carroll’s leasing team but also for renters.
The Bottom Line
By implementing video tutorials and unit-level video tours, you can save your team significant time. If you’d like to hear from Carroll directly and see more examples, check out our micro-video series called The Lens. This series offers five-minute lessons on measuring video effectiveness, with Carroll’s video featured on the fifth day.
