As October rolls in, there’s a blend of crisp air, pumpkin spice lattes, and cozy sweater weather. It’s also when on-site teams begin brewing holiday activities and spicing up their resident engagement strategies.
The holiday season is the perfect opportunity to showcase your community’s unique charm, and what better way to do that than through social media?
Let’s explore five Halloween ideas you can capture on video and share with your current and potential residents online to showcase your community.
Pet Costume Parade
Organize a costume parade where residents showcase their pets’ Halloween costumes. Record the event and create a fun, upbeat video that highlights the creativity and participation of the community and share it on Instagram.
Halloween Home Tours
Encourage residents to decorate their homes for Halloween and share video tours. Create a montage video featuring different decorations, allowing residents to show off their festive spirit. Once the video is compiled, share it via email with all residents. Did you know you can easily create and share a video tour through Realync?
Haunted History Tours
Does your city offer haunted history tours? Are there any spooky urban legends your team knows about? Or do you have recommendations for podcasts featuring haunted stories? Create a video sharing details about these tours or legends and share it with residents.
Remember to give a heads-up to residents before they watch or listen, as some people may not enjoy spooky stories!
DIY Halloween Decorations
Create a tutorial video featuring easy DIY Halloween decoration projects. Post them on social media for the entire month of October. Encourage residents to get crafty and share their creations, highlighting the community’s creativity and engagement.
Pumpkin Recipe Challenge
Host a pumpkin cooking or baking challenge where residents create dishes using pumpkins (think pumpkin bread, pie, or soup). Capture the process and share the results in a fun cooking video montage.
Carve Video Into Your Community Engagement Plan
Grab your pumpkin spice latte, pick one idea from our list, and share it with your team. Creating a community engagement plan doesn’t have to be stressful. By highlighting your Halloween festivities online, you’ll attract potential residents excited to join the fun, making your community stand out from the competition.