Can maintenance prepare residents for the winter while reducing future work orders? Absolutely.

With Realync powering thousands of multifamily videos, properties nationwide use video to educate both prospects and residents all year round. But for those in the Midwest and East, winter isn’t just coming — it’s here. Freezing temps, icy sidewalks, and snow-packed parking lots aren’t just inconveniences; they’re maintenance emergencies waiting to happen.

Instead of scrambling to fix frozen pipes or bracing for an influx of work orders, why not get ahead of the season? Video is an easy, engaging way to educate residents on winterizing their units and following best practices. And the best part? These short clips can help reduce costly emergency calls and maintenance tickets.

Here are five quick videos your team can create to help residents prepare for winter best:

1. How to Prevent Frozen Pipes

Video Idea: Show residents how to keep their pipes from freezing by running faucets at a slow drip, opening cabinet doors, and keeping their heat at a minimum temperature (even when away).

Why it helps: A single frozen pipe can burst and lead to expensive water damage. A quick video reminding residents of these simple steps can help prevent major disasters.

2. Thermostat Best Practices for Cold Weather

Video Idea: Walk residents through the ideal temperature settings for winter, explaining why they should never turn their heat off—even if they’re leaving town.

Why it helps: If a resident shuts off their heat while traveling, their pipes could freeze, leading to costly repairs. A friendly video reminder can reduce this risk.

3. Snow Removal & Parking Lot Etiquette

Video Idea: Show where residents should park during snow removal to allow plows to clear the lot efficiently. Include visuals of towing zones, designated parking areas, and snow piles.

Why it helps: A clear lot means safer conditions and fewer resident complaints. This video helps prevent delays and confusion during heavy snowfall.

Want to See an Example?

4. Preventing Ice Buildup on Balconies & Walkways

Video Idea: Demonstrate safe ways for residents to remove snow and ice from their balconies and entryways, emphasizing safety tips and property regulations.

Why it helps: Ice buildup can lead to accidents and liability concerns. A video explaining de-icing best practices can help keep residents safe.

5. What to Do in a Power Outage or Heat Failure

Video Idea: Walk residents through emergency steps—who to call, how to stay warm, and what supplies to keep on hand in case of a winter storm.

Why it helps: In severe weather, power and heating issues can happen. Giving residents a plan in advance helps them feel prepared and reduces unnecessary panic calls to maintenance.

Start Recording & Reduce Work Orders This Winter

By sending out these quick apartment maintenance videos, your team can proactively address winter challenges before they turn into emergencies. And with Realync, creating and sharing these videos is as easy as hitting record.