Leasing teams often start their day by suiting up, leaving personal worries at the door, and sticking to a polished, professional script whether touring residents, answering emails, or leading virtual tours.

This approach feels a bit like the hit show Severance, where employees separate their work personas from their personal lives, losing the authenticity that makes them unique. Similarly, overly buttoned-up leasing teams miss opportunities to build personal connections with prospects and residents, making it harder for your property to stand out from your competition.

With tools like Realync, leasing teams can break free from the monotony, add personality to the apartment search experience, and seal the deal with a human touch.

How to Use Realync to Create Personalized Experiences

Leasing teams use Realync to create killer personalized experiences that set their properties apart. Take, for example Leigh, a leasing associate who used Realync’s video tools to secure four leases in just one week.

Leigh struggled to get her prospects to respond to her emails, so she decided to take matters into her own hands and craft a bold, creative solution. “I had this idea of sending prospects follow-up emails with Realync videos to give them a ‘sneak peek’ of their potential floorplans,” Leigh said.

By recording customized video tours tailored to each prospect’s specific interests such as highlighting a stunning view, a spacious layout, or a convenient location, Leigh transformed the apartment search from generic to highly personal—something no innie could do.

These videos allowed prospects to visualize their future home in a way static photos or scripted tours simply couldn’t. Realync also enabled Leigh to connect with prospects in real-time through live video tours, answering their questions and building rapport on the spot.

This kind of personalization doesn’t just showcase the property — it makes prospects feel seen and valued, creating a lasting impression that translates into signed leases.

Start to Create Authentic Connections Today with Realync

Robotic routines don’t lease apartments. Without genuine connections, prospects might just sever their interest and move on to the next property. With Realync, you empower your leasing teams to showcase their authentic personalities, creating genuine connections that drive results.