Bold statement, right? Let’s rewind and break it down. In 2024, Realync clients achieved incredible milestones—boosting conversion rates and streamlining operations with their video and virtual tour strategies.
Incredibly, 47% of prospects who watched Realync videos signed leases. Let’s put that into perspective: Prospects engaging, like clicking or watching Realync video tours, rented 47% of the time, compared to just 15% for those who didn’t.
How Multifamily Teams Drove $1B+ in Rent Revenue With Realync
This year, multifamily teams saw video views surge to over 7 million—proof that renters are demanding innovative ways to engage with properties. Video is leading the charge, helping prospects make faster, more informed decisions.
And the impact doesn’t stop at views. Realync clients generated over $1 billion in rent revenue in 2024 alone by using video strategies and virtual tours. Even better, lead-to-lease conversion rates jumped from 38% in 2023 to an impressive 47% this year.
How We Measured Success
Through integrations with Yardi, Entrata, and Knock, we tracked video engagement metrics like views and live tour attendance, linking them directly to leases. Across:
- 79 property management companies
- 1,340 properties
- 218,000 prospects
The results speak for themselves: Realync simplifies leasing, speeds up decisions, and drives results.
The Bottom Line
Realync helps turn “maybes” into signed leases faster than ever, giving your team a real edge in the market. With easy-to-use video tours, live virtual tours, and self-guided options, you can connect with prospects wherever they are, on their own time. It makes the leasing process smoother, faster, and way more engaging. Realync helps you stand out, drive efficiency, and close deals with less hassle—so you can fill units and keep your business growing.
“Realync has been an invaluable strategic partner. From pilot to portfolio-wide rollout, their team has continuously refined their product and support to meet our needs, delivering measurable results. This is the type of tech company every multifamily operator needs in their corner.” — Jamie Gorski, previous Bozzuto CMO and Windsor Communities CXO.
